In spite of all hype about the death of keywords, it’s still there—very much alive and kicking. However, most SEOs are doing it in a primitive way. We have chosen some uncommon ways to perform this task. It will require you to think out of the box and put that extra effort. The benefit however is worth more than the effort. Your rivals might not be doing it.
This is what we endeavor to do here. We want to reveal little known secrets to do keyword research. As you start following the practices that we have discussed below, there is every chance that you may begin to gain an edge over your competitors.
Here are 4 unorthodox ways of doing keyword research:
- Find Out What Students are Interested In
More often than not, those who are into online marketing are given to transferring knowledge to others and apprising them about their products or services. The most ideal readers on the Web are often students who are sometimes even willing to pay for the material that is accessible to them online.
You will have to make a conscious effort to create content that revolves around these keywords and to find the relevant keywords; you just have to browse through e-learning and e-commerce websites that are frequented by collegians and school students.
- Learn About Questions That Readers Ask
And how are you going to do this? You have online tools such as Faqfox that will take you to forums that have different questions asked by different readers. If you persevere a bit, you may find such a forum on your own also and in the end, you have the Q&A sites like Wiki Answers and Yahoo Answers that are a huge reservoirs of hidden keywords gems. The rationale behind looking for questions that readers ask is that the best keywords sometimes come from the readers themselves.
- Find Relevant Keywords From Twitter Chats
This probably won’t be that much difficult. If you have used Twitter before or are given to tweeting regularly, you know how you will come across chats that happened on the topics that you are interested in. You just have to place a hashtag beside anyone topic and you will see the most recent and the most popular chats in the search results.
- Try Using Other Keyword Tools
You can actually do a lot with the keywords that you find through the techniques that we have discussed above. This is because there are other keyword tools also that can get you plenty more keywords through auto suggestions and the “bulk keyword” option.
As you go through the tips that have been shared above, you will realize that you may never have thought about them and understandably so as they are pretty much unorthodox in nature. However, the implementation of these very techniques can make all the difference in the end.