Google penalty is a term any website would never like to come across because not only it will harm the SEO ranking of your website but also will bring out the image of your website as one practicing the black hat SEO techniques which is bad for the goodwill of your website.

It can be imposed on a website due to multiple reasons. Apart from the genuine penalization of the black hat SEO practices, sometimes it might be imposed on a mistake made unintentionally or due to lack of awareness in your SEO practices.

Many a times we outsource the work for the content of our websites and do not monitor its quality closely which is a very silly mistake on our part. Google is very stringent on the quality of content it put forwards as searches and doesn’t compromise at all on any aspect. It’s been a while now since Google penalty cases became prominent.

A majority of cases came to fore in the year 2009 causing a plummet in the search ranking of websites. The very famous case of Overstock.com is not hidden by anyone, which was caught guilty of practicing wrong SEO techniques.

The nail on the coffin was set by the launch the Penguin algorithm in 2012 by Google which raised the bar of quality to a very high level in terms of quality check. The news of side effects of Google update post May 2013 became very common. There are a lot of tools available that help the website owners check whether the effect of the update has been good or bad for your website.

Unnatural links attract Google penalty like a magnet and to avoid and deal with them the Guru mantra is to follow the Google webmaster’s guidelines.

It doesn’t let you make the mistake of incorporating unnatural links in the first place so chances of getting a penalty are reduced to a great extent and assist in eliminating manual penalties.

But just in case you are hit hard by Google penalty, don’t feel like it is the end of the world because it can be dealt with cautiously and can be avoided if you pay heed at the right places cautiously.

Prevention is better than cure

Here are a few words of caution which any website owner must abide by if he wants to stay out of trouble called the Google penalty.

• Never shove keywords in the content: It is a very old trick and is of no good. Whenever a webpage using similar lines and terms is formulated repeatedly with keywords shoved in them that sometimes look out of place, they are analyzed from the perspective of authority by Google and when they are found guilty Google penalizes them. Albeit it is a very basic thing but as common sense is not very common and general things are often missed out they must be taken care of.

• Avoid duplication: Gone are the days when it was permissible to actually utilize the content of other websites. Duplication is deemed as illegal by Google webmasters guidelines. Even if you use duplicate content a “no follow” link will be enabled in your web page and the reader will be automatically guided to the original source. There is no scope of using duplicate work at all.

• Sync the anchor text and hyperlink: If Google doesn’t find any correlation in the anchor text and the hyperlink created by you it will treat is it as spam instantly. Always hold on to the ‘no follow’ guideline and never ever let your anchor text be similar to the keyword. Google strives hard to bring to its user the best user experience.

Panda and Penguin are cutest creatures but when they are used along with “Google” they might come out to be scary

Panda and Google both are regulatory algorithms and they regulate the quality of the search ranking of Google. Panda was launched in the year 2011 and Penguin in the year 2012.

Their versions are updated over the time to improve the search experience of Google over the time. These updates can leave both good and bad impact on the traffic of your websites. Panda is responsible for the overall quality control of the content of the websites and Penguin is responsible for the maintenance of the quality of links of the websites.

Whenever you notice the drooping rate off traffic from your website pay heed on the causing agent of it because unless and until the causes are identified the recovery is impossible.

Panda ‘The Google regulator’

Google Panda is an algorithm based on the technology of Artificial Intelligence as a much better alternative than the previous human search in terms of speed, accuracy and quality.

Google Panda doesn’t affect the ranking link by link but for the overall website or a complete section of it. This is how it is differentiated from Penguin, the last update took place in the Year 2013 on January 22ndwhich was announced via Panda’s official twitter page and it left an impact on 1.2% of the enquiries made in the English language.

As per Matt Cutts who is the head Web Spam in Google, the issue isn’t just getting rid of duplicate content by simply doing a rewrite, Google demands high quality content. He mentions ‘additional quality’ very specifically.

So people if you don’t want to witness the side effect of the Panda update do not ever compromise on quality of your content, because Panda will hit it real hard and that too in totality not link by link.

Penguin ‘The Google Police’

 

Panda and Google both are regulatory algorithms and they regulate the quality of the search ranking of Google. Panda was launched in the year 2011 and Penguin in the year 2012. Their versions are updated over the time to improve the search experience of Google over the time.

These updates can leave both good and bad impact on the traffic of your websites. Panda is responsible for the overall quality control of the content of the websites and Penguin is responsible for the maintenance of the quality of links of the websites.

Whenever you notice the drooping rate off traffic from your website pay heed on the causing agent of it because unless and until the causes are identified the recovery is impossible.

Panda ‘The Google regulator’

Google Panda is an algorithm based on the technology of Artificial Intelligence as a much better alternative than the previous human search in terms of speed, accuracy and quality.

Google Panda doesn’t affect the ranking link by link but for the overall website or a complete section of it. This is how it is differentiated from Penguin, the last update took place in the Year 2013 on January 22ndwhich was announced via Panda’s official twitter page and it left an impact on 1.2% of the enquirers made in the English language.

As per Matt Cutts who is the head Web Spam in Google, the issue isn’t just getting rid of duplicate content by simply doing a rewrite, Google demands high quality content. He mentions ‘additional quality’ very specifically. So people if you don’t want to witness the side effect of the Panda update do not ever compromise on quality of your content, because Panda will hit it real hard and that too in totality not link by link.

Penguin ‘The Google Police’

Google Penguin is a term for Google’s another algorithm update and it is newer than the Panda algorithm. The main aim of Google Penguin is to eliminate the illegal practices on the web like the gimmicks that are used to increase the popularity of the content.

It decreases the search rankings of the pages that are practicing black hat SEO techniques more commonly known as link schemes. It mainly targets on dealing with spamdexing which includes tactics like link bombing. The very famous satire of miserable failure and its anchor text Gorge W. Bush is the most famous example of spamming dealt by Google.

Long story short, Google Penguin is responsible for maintaining the quality of Google search results and it penalizes those links that are not complying with Google’s webmasters guidelines. It was launched on April 24 2012.

Here are few tips on dealing Google penalty caused by a Google Penguin update

After the announcement by one the most keyed Google engineer Matt Cutts –The launch of Penguin 2.1 and its effect on around 1% of the web searches “to a noticeable degree” the SEO industry was taken aback to great extent.

The Google team claims it’s another step forward after Penguin 2.0 enhanced Google’s quality by eliminating web spam, promoting white hat SEO techniques and providing a high quality web content experience.

Penguin’s earlier updates left an effect of around 3.1%, the latest update 2.1 is not as massive but increase of 1% is way major advancement than the last few small refreshments.

The change albeit not very massive is still able to perform a much better in depth analysis than the previous Penguin version and detection of spam at the very root of page level.

There have been varying experiences in terms of recoveries- rewards for cautious and wise decision making companies, a double pain for those already hit by 2.0 and that lacked vision, which made them suffer more by the 2.1 version.

They suffered because the removal of unnatural links that these companies thought was sufficient, actually did not suffice at all. Analysis of reports later made it clear as it was found out even after the cleanup of unnatural links they didn’t pay heed to the new unnatural pop ups and Penguin hit them big time due to this.

There was another different kind of aftermath which was disastrous in its own way .The famous “hired help” which can be a great aid if managed by the right hands and well invigilated but can be a huge liability if it’s mismanaged.

These outsourcing companies do not have wrong intentions but sometimes they make errors due to lack of communication with the client companies or due to unawareness, which may come out in the form of link building campaigns that their clients do not desire and this error makes their clients a bait for Penguin.

The trend among the top Outsourcing Companies to deal with the challenges posed by Penguin ranges from

  • Social Media optimization
  • Updated corporate blogging
  • Reduction of Social Bookmark submissions and sharing of informational content worth sharing.

Some expert recommended solutions to for recovery from Penguin are highlighted below which might be helpful for the webmasters:

  • Look for the offending backlinks: Best way is to have the professional link audit. The offending backlinks will be eliminated this way professionally and with less time involved.

Elimination of offending links is kind of a mandatory step in recovery which might require accessing websites through logging into them and rooting them out or requesting the website owners to remove, though the rate of success is not very high but Google keeps into account the effort involved in offending links so heed must be paid to it.

  • File petition: Request is needed to be filed for consideration of penalties, manual penalties can be helped with the reconsideration request but algorithm penalties can’t be helped through these requests.
  • Gain trust through guest blogging: Guest is a very highly recommended tool to highlight the authoritative links that you have gained, never quit the link building after removal of the huge number of links because Google pays heed to it.
  • Take full advantage of the wonderful platform called the social media: Social media is like a blessing for webmasters as it spreads the positive word of mouth for the good and legal image of your website. Be active on Facebook, twitter, Pininterest etc so that Google knows the vast mass of audience you cover through your website.

How to deal with the Google Penalty caused by the Panda Update

Whenever you are hit by google penalty it is very essential to acknowledge at first which algorithm update has been the reason for it and with what intensity has it hit your website.

The Moz algorithm history tool is a great help to identify this matter. After making sure that it’s caused by Google Panda you need look into the situation with an eagle eye and this tool will help you analyze and assess the causes for the penalty imposed by Google.

As the Panda penalty is imposed on the whole website or a complete section of it, it becomes really difficult to analyse the right cause behind it. So this analysis will help you dig into the causes and will help you not to run in circles.

  • Conduct an in depth audit: The very first step you need to take to deal with the Google penalty caused by Panda update is to do a very in depth audit of all the sections of your website and when I say every section it means every tit-bit and nut & bolt. Every section of your website must be checked in totality. No single aspect which might have been the cause for it must be overlooked. To begin with duplicate content in any form, external or internal, the speed of your page, the proportion of advertisement and content in your website, grammatical and spelling errors, whether the links on your website are broken, uniqueness of the Meta data etc are some examples. They reflect how in depth this audit goes and its effectiveness will only bring forth the right causes and you won’t have to beat around the bush.
  • Follow the Google webmasters guidelines: Google has very specific set guidelines for avoiding any form of penalties in case of the algorithm update. It’s time you check them and see if you are missing out on anything you must be following.

  Eliminate the inferior quality content: The basic mantra of Google is to give its readers a quality search experience. Thin and low quality is just not tolerated by Panda algorithm and is not forgiven either. Try Google searching your domain name and see if any low quality result shows up. This could be a reason of the Google penalty on your website, presence of inferior quality web content. It’s just a probability but you must be sure shot of every aspect in order to recover from the Google penalty.

 Remove the duplicate content: Similar to the low quality content Google Panda can’t stand any form of duplicate content reason being the same and that’s  it doesn’t give any form of value or quality search experience to the user. Duplicate content can be in two forms, external as well as internal. External duplicate content is one where due to the presence of similar content in more than one domain. Google very intelligently identifies and differentiates the original website providing the content providing readers value. Internal duplicate content is where different URL reflects the similar search results. It can also happen in case of versions of websites that have a World Wide Web version and that do not. For example- http://www.abc.com may redirect a user to http://abc.com. So it must be eliminated in totality.

 Keep check on the grammar and spellings: It’s a very basic thing to be taken care of but it is something that contributes to the quality of your content. Use the correct tools available online to make sure that the content you have posted online is correct in the context of language in totality, which so ever language it is written in.

  • Submit your HTML & XML site: They help you keep things clean. These sitemaps must be submitted to Google as it will help you identify the indexation proportion of each of the categories page wise. Whenever any website is penalised by Google by a Panda update this helps in knowing the status of your indexation.
  • It must be a neatly build website: A good and well organised website structure not only helps you enhance the indexation it will become easy to be used by the users as they can browse it easily. A few points on which attention must be paid:

i. The navigation experience on your website must be predictable and lucid for the user.

ii. Keep the structure flat and classified. The website must be designed in a manner that all the relevant options must only be three steps away.

iii. Presence of not more than hundred links on each page, which includes both external as well as internal links combined.

iv. Avoid broken links at all possible costs. It’s a big turn off for a user to see that 404 symbol. Screaming frog or xenu scan can help tackle the broken links in a very nice manner.

  • Laggards won’t be tolerated: Nobody likes to wait for a page to process and open up. It’s a busy world so pay attention on speed at which your web page is being loaded. The universal law regarding the page loading speed is it must not take more than 2 seconds. If the widgets like live chat, feedback option etc is creating trouble for your page speed then you need to eliminate some of them. Google webmasters guidelines specify loud and clear the page loading speed as an important quality benchmark.

 

Apply these modifications and wait. You will start to witness the difference in the traffic intensity right after you start making changes. Once a refresh will take place by Google algorithm the real significant difference in traffic levels will show up then.

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