Google Penguin and Google Panda updates left a permanent scar on the face of SEOs around the world.  Although Google Panda was a great success in helping quality sites rank better, Google Penguin was an utter failure. Google recently launched it 1.1 update.

If you want to fool proof your rankings from any subsequent algorithmic update the follow the following practices:

1)   Focus on natural link building by producing and sharing content: It is tough. For getting natural links you need to produce high quality content wrapped in an appealing format.  Brainstorm content ideas and tap the opportunities. You can produce interesting info graphic, white papers etc and If it goes viral , you can get lots and lots of links.

5 Ways to Get Your Infographic to Go Viral

2)   Links with less OBL and high DA and PA: Link exchange is an open secret and if you exchange links do it with high domain authority and page authority sites only.  The number of outbound links should be minimum on the page.

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Link Building Practices After Google Penguin by