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The first and the foremost point that you need to keep in mind before staring up the plan for the website is going through a research work of your competitors.
Never try and underestimate them and if they are very strong, don’t even attempt to copy them. The basic fundamental of any unique website is its own idea and originality.
The theme and the layout of the website should be done in such a way that it is a blend of both professionalism and sophistication, yet with a difference. The colors, that background, choice of boxes and images should not be gaudy.
The navigation menus are the key feature that you tend to take in special consideration. The navigation should be subtle, and presented right in front of the eyes of the visitor.
Every page should be linked to the Home Page so as to avoid unnecessary toils at the visitor’s end. Make your visitor comfortable with the structure of your site.
In the time of Web 2.0, you need to lay emphasis on the kind of interactivity you provide on your site.
The content should be created and laid down in such a manner that the visitor is provoked to trust you and your brand. The main idea is the level of transparency you maintain between you and your visitor. And, I am sure that it would surely increase the chance of building a rapport with him/her leading to long term relationshipWeb Design Services India by Vishal Vivek