Creating a responsive website or a separate mobile portal is a contentious issue. The argument seems to have no end. In the current scheme of things, every business needs a website for better revenue, quick expansion and good customer relations. The battle for internet users is raging. In an effort to trounce the rivals, the companies are not shying away to adopt any possible measure to register a clear win.
As the number of mobile internet surfers mushrooms, creating a website adaptable to all platforms makes a lot of sense.Not just the idea appeals, it is a low-cost and effective measure to connect and serve the different users. Therefore, the concept of ‘one-size-fits-all’ holds water.
What is Responsive Website Design?
Responsive website design is one of the most lucrative measure. This means creating a website that responds to user commands irrespective of the device they use. It talks about grouping of various web elements, such as content, photos and graphics, in a way that makes browsing a laudable experience.
Responsive website design is a process wherea website automatically works in tune with the size and typeof the device that a user uses. It’s easier to operate a responsive site as there is a complete absence of unnecessary scrolling, resizing, zooming and panning. Other advantages of a mobile-compatible site is low loading speed and improved usability.
Why Responsive Website Design?
The customers are becoming increasingly demanding. The priority list is getting complicated where the best quality and price occupies the top spot. It is enough to understand that customers seek a complete package of quality, strength and affordability.
While surfing a portal on mobiles or tablets, customers hope for desktop-like experience. However, if they don’t get so in the next 5 seconds, they end up in cancelling the web page and start looking for better options. A responsive site opens quickly, fits the small screens and provides desired information to the end-users.Thus, behind every mobile optimization, the motive is same – 100% user satisfaction. A customer well-satisfied is a customer well-retained.
The new crop of people demands higher flexibility and convenience in everything. A responsive website design is designed and optimized after seamless integration of various web components so that it can work fluently on multiple platforms. This flexibility has many fans.
A RWD site improves customer engagement and boosts ROI, giving every reason to be upbeat about the splendid success.
There is a growing clamor for the responsive web design, but despite the sheer pitch, the noisehas failed to hit the eardrums of many. Still, many websites are designed keeping the desktop screens in mind. This can be due to the poor awareness or perhaps the companies are audacious.
Almost ninety per cent of the global users use their smartphones for surfing and mailing. If a user encounters a problem while navigating a site online, he may get turned away instantly. Once a company starts losing its potential customers, there cannot be any reverse in the trend soon. This is when the growth rate falls, denting the company’s image and weakening its position in the markets.
A company that doesn’t acknowledge the responsive web design trend is likely to present the content in the same conventional manner, while its rivals must be making millions out of it. If the content is poorly visible on mini screens, the customers are likely to switch tracks and may land up on the rival’s website. So, a ‘no’ to responsive web designing can kick a company out of the competition.
Designing various websites for various platforms is too expensive. Responsive web design is a money-saving practice.
As mobile surfing is on the rise, Google takesinto account the mobile traffic to choose a website’s ranking on the search engine. A website will fail to get better ranks on Google in spite of good desktop traffic if it is performing poorly on the mobiles.
For a responsive site, you can either contact a professional website designer or can use the facilities of several online tools available free of cost. Here, we mentioned some tips to create a cross-platform website.
Hire Professionals: Hire professionals with specialization in the sphere of responsive web design. This is important for the development of a robust, engaging and manageable website that offers an incredible browsing experience to the end-users. It is generally observed that small and medium scale businesses hire designers with no relevant experience, just for the sake of saving bucks. This approach is absolutely wrong. While selecting the webmasters, do not forget to view their portfolio. Know what others say about them. Better contact the people for whom they have worked before.
Check the mobile statistics: Check what segments of your website are drawing maximum audiences, learn about the user surfing behaviors and know what are your target audiences. Hold brainstorming sessions to decide on the feasibility of responsive web design.
Keep a tight vigil on competitors: Keep the URLs of your competitors and regularly monitor their performances on various platforms, such as desktops, tablets and smartphones. This will guide your choices.
Wait For The Right Moment: Responsive Website Designing is profitable, but it is highly difficult to bring the necessary changes in a conventional website. It is a time-taking process. Forcing the changes can spoil the aesthetics of your website. Thus, wait until you go for redesigning your existing website. If you wish to create a new website, the time is ripe to introduce the shift.
Till now, websites with poor mobile optimization were doing reasonably good. However, the recent announcement by Google is likely to upset the apple cart.
According to the recent blog, the Google will soon come out with a structured algorithm that would take into consideration the mobile-usability of a site to decide the ranks. The twist in the ranking system is a setback for those who haven’t bothered about becoming mobile-friendly. This new algorithm will highly influence the working of the search engines.
SEO Corporation is fast-evolving Responsive Web Design Company in India. Based out of New Delhi, the company has massive experience in developing websites that can be browsed easily on the all devices. While working for you, we aim for enhancing site navigability and functionality, while eliminating all the troubles to the hilt. Customer satisfaction is our only mission. We offer websites which are highly easier to access and structureprocesses as per user’s requirements.
When Internet was born in the early 90’s, no one actually realizes its potential to revolutionize human life. A few decades down the line, we can’t imagine our life without it. Every living soul in the world is presently connected to web, and the remaining ones are on the verge of joining the bandwagon. So, the scenario open ups both opportunities and challenges for small and big businesses. And a rightful SEO strategy is must in the present cut-throat competitive environment.
It would be safe to claim that glitz and glamour around SEO consultants will is set for an upward spiral. Anyway, if you’re serious about getting your business survive; an efficient SEO consultant should accompany you. But, myriads of things go in to the making of a successful SEO professional. You must consider all these aspects before hiring one for your site.
Your prospective consumer could be anywhere, in office, sitting in a park or relaxing at home. Further, his choice of devices varies from laptops, personal computers to smartphones. He is also not shy to try out new devices, and shun sites with poor optimization for his favorable device. Can you afford to upset him? Actually no site owner can make such grave mistake.
Augmentation in Sales: Nothing is more dangerous than an annoyed user. A responsive design adjusts your site for a flawless viewing experience. As the user is bound to be content with the viewing experience, the prospects of sales are obviously improved.
Increase Your Reach: It amplifies your reach to devices with varying screen sizes. It should be noted that this fragmentation will further escalate in the near future. So, you must embrace a responsive design without any further delay.
Save Time: As you’re not required to optimize a separate mobile site, significant amount of time and efforts are saved. And in the present cut-throat competition, this means more revenues and a more focused approach.
Future Ready: Responsive web design prepares your business for future. As more and more users progress towards portable computing devices, you need to adopt this design approach.
Great for SEO: Even Google loves responsive web design, especially for localized search results. As there is need of a separate mobile site, your Search Engine Optimization efforts will be focused on a single channel. So, the results will obviously please your business targets. Even analytics tools have acquired new features to deal with the rise of responsive designs.
More than just Smartphones: Many businesses are targeting smartphones with mobile sites. There is no denying that smartphones control a huge proportion of market share. But, tablet computers also command users’ loyalty. Interestingly, tablets are also not immune from fragmentation in terms of screen sizes. So, responsive design rules this concern as well.
In reality, it is way better than having a separate mobile site. First, a mobile site involves further headache for maintenance and updating. On the other hand, responsive designs are future-proof, requires lesser updates. You also don’t require any separate domain with this approach.
It should be noted that running a mobile site tends to be more expensive. On the other hand, responsive web design is comparatively affordable, offering superior return to your investments.
Thus, there is no denying the superiority of Responsive Web Design over mobile sites.
Gorgeous Design, Seamless Branding and Flexible Approach - These attributes define our Responsive web design services. We don’t just create beautiful sites, but our designed sites work in a similar beautiful manner. So, we allow practicality to merge with aesthetics. The end results are obviously marvelous.
We believe that great relations depend on better understandings. Our professionals will spend considerable time to understand even the minutest need of our client. So, with SEO Corporation, you’re with a professional and passionate web designing service provider.
We make sure that your visitors get the best possible experience. Our prime focus is on three crucial factors: creating brand loyalty, higher conversion and maintaining the interest of users.
It is true that numerous web designing firms adorn the online landscape. But, how many of them are actually usable? The purpose is not to create functional sites, but develop sites that influence visitors mind and choices. We, SEO Corporation, took pride in our professionals who are passionate about what they do.
Our design approach is unique, uncluttered and always ahead of our peers. And for responsive design, each step is towards making customer experience better. We firmly believe that creating a flawless site for different screen sizes is an art, and pushing the set boundaries is essential for desired results.
Affordability is the corner stone of our responsive web designing services. We NEVER overcharge our clients in any regard. To further emphasize on the matter, we maintain high level of transparency. So, you are assured that your investment is in safe and experienced hands.
We’re a friendly bunch of professionals, eager to talk to you. Don’t hesitate to contact us. In fact, our practices remain considerably far-off from corporate formalities. We believe in establishing life-long relationships. And for that, we bring forth numerous ideas, along with ample room for flexibility. So, contact us now!
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