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If you logged-in Google Analytic today , you must have noticed the missing colors and the following message at the top of page.

Feature Update

Analytics now includes Change History, a log of account changes. Learn more

Google analytic changed its dashboard and user interface with introduction of some new features like renaming profiles to views and enabling “view of account changes”

Click on the following image to enlarge it.

Google Analytics 2014-02-13 10-26-47

The official statement about the change is as follows:

With the advent of the new Admin interface in Analytics, we are renaming profiles to views. The term views provides a more accurate description of the functionality: views of the data for a property.”

This new terminology may not show up in the new Admin interface upon initial launch, but will follow soon after.

The design update in Google analytic will help you “view the history of account changes” too.

If you are wondering how to view the history of account changes in Google analytic, follow this steps.

  • Login to your Google analytic account
    1. Click Admin at the top of any Analytics page.
    2. Use the menu in the Account column to select the account whose history you want to see.
    3. In the Account column, click Change History.

    Click on the following image to enlarge it.

    Screen Shot 2014-02-13 at 10.34.01 AM

    This feature will help search engine marketers by keeping tab on the activities performed by team members in the same account. Say, someone added or made some changes in filters in an account then with this feature you can see who made changes and at what time.

    Written by Vishal Vivek. Follow him at Google Plus here. You can read more about him on the following links:


    Vishal Vivek began his entrepreneurial career at a very young age of 24 after leaving his job in IBM. Despite facing lots of hardships at an early age and loss of his dad in the first few months of launching his cash starved start-up SEO Corporation, he managed to emerge as a winner. He single handedly took a one man start-up to become a reputed brand in search engine marketing industry. Vishal has a lot of admirers in form of his clients, friends and colleagues. Though he still works more than 16 hours on week days and 10 hours, he still manages to maintain his passion of reading voraciously. He loves writing and motivating others to out do themselves. His life is indeed an example for many who wish embark on a journey of unknown after leaving the comfort of a secure future.
    You can be his friend here:

    Google Analytics Dashboard Design Change & Introduction of New Features by