Content marketing Serves a wide range of purpose for organizations, that not only including driving organic traffic to a website but not limited to it only. If you have great content that is generating organic traffic doesn’t mean its all it can do it all for you. The fact is that it is not enough to have a popular and highly trafficked blog if is unable to convert the crowd to customers.
What so ever is the goal of your website, whether lead generation, newsletter sign up or another call to action, your content essentially needs to support these goals. Here is a quick guide to the same:
Step 1: Creating compelling content
A content that has been created keeping the SEO factor in mind is always a great start. It is crucial to understand that creating content, that is not just SEO spam but highly useful and meaningful can deliberately contribute to your SEO.
Step 2: Optimizing the content for organic search
Based upon your initial research content, you will probably have a great idea of the keywords, optimization of content and essential search terms. But SEO for content is not only limited to adding keywords to the desired articles and blogs but more. Your images must be fully optimized and your entire page should be easy to load. Do not forget the importance of meta-tags and descriptions to enhance your visibility.
Step 3: Getting the content to convert
Once you have created and optimized the entire content and it starts generating traffic, it is important to assess its performance. Step no 3 mentioned here is one of the most overlooked steps in SEO based content creation. Even when you have accomplished step 1 and step 2, then you will be driving in lots of traffic to your website. But it is also important to know whether it is generation compelling call to action or not.
Remember, you are likely to spend a lot of resources and time on the content creation. And while many people consume the content, your goal is not to create pleasurable content, your goal is to create content for conversion.
The primary step to is to understand how your content will convert and ensure that you are having setting up track-able goals for your analytics. Once the goals have been set, you will start receiving organic traffic; all you need is to monitor the traffic if it completes your goals.
As a search engine optimizer, you need to be a marketer first. This means you will be helping your company to generate leads, increase online sales, and generate more donations and more. Your main focus should lay on conversion. It’s not enough to optimize the content and create leads; you also have to make sure that it is creating enough clients. At the end of the day, all you need is to make your content work in more than one ways. You’ve made an investment in content — make it pay off to its fullest.