Challenge- Marketing and maximizing lead generation sans traditional marketing
Goal- Generate optimum actionable leads online
IFBC or the Imperial Fernando Ballet Company is a well-known brand in the field of performing arts in India. The head choreographer, Fernando Aguilera, is a distinguished actor as well. He has appeared in a number of dance-centric productions like ABCD 1, ABCD 2 and has overseen choreography in Bollywood blockbusters like Happy New Year.
But the world wasn’t always this green and bright for the talented Aguilera. When he and Rafi Khan decided to set up a studio in Delhi, they ran into budget issues.
While the investment in the studio was huge, the founders were left with a dilemma: How to establish an active market in the country without resorting to the costly traditional marketing?
Back in 2014, IFBC wasn’t as well-known as it is now. The founders had trouble deciding how to advertise themselves and that’s when they contacted SEO Corporation.
Online marketing and advertising experts at SEO Corporation decided to implement an SEO centric strategy for IFBC.
The team first fixed the on-page elements of the website to make it as search engine friendly as possible.
Then the team shifted its attention to off-page techniques and keyword.
More than 60 keywords were finalized with a theme of dance and competition was analyzed.
A comprehensive off-page optimization campaign was carried out targeting highly competitive keywords centered around ballet dance Delhi, ballet dance studio Delhi.
Compared to the nil existence of IFBC in 2013, the digital marketing campaign run by SEO Corporation was a huge success.
IFBC began ranking for 50-60 of the 78 finalized keywords on the first page of Google.
The SEO plan designed and executed by SEO Corporation for IFBC resulted in more than 6836 visits on the IFBC websites in January 2015.
The founders received more than 3598 queries the same year online.