Challenge: Develop an active, engaging base on social media and convert the activity
Goal: Maximise engagement on social media and develop leads
Around 2010-2011, Sonu Art’s Ultrawalls got a website made and decided to go online. They had been around for more than 40 years so the move to shift their attention to the online market was natural.
But as they started exploring online channels to amass more leads, they came across Social Media and decided to join the networks. But the company found it hard to make it big as they faced content constraints. It was hard getting people all interested and curious about wallpapers. After facing a hard time on networks like Facebook, Ultrawalls decided to hand over social media marketing and optimization to SEO Corporation.
Ultrawalls never took the centrestage as it was primarily a supplier. But when SEO Corporation’s experts designed their content first SMO and SMM strategy, the supplier was elated and decided to showcase more of what went on behind the scenes.
Moreover, the strategy for YouTube, Facebook, Twitter content was aimed to update and inform as many people as possible about the best and advanced wallpaper designs. The strategy worked to make variety available in the market and a steady organic SMM and SMO strategy was developed to gain a huge follower base on the targeted social media channels.
Within a year of running the SMO campaign, the Facebook page for Ultrawalls amassed more than 73k+ likes and the page is on a steady rise ever since.
The YouTube videos were viewed thousand of times and the content regularly appeared in trending videos.