It’s a matter of establishing trust with your audience online and that can be done with organic traffic and rankings. Getting listed with respected directories with high domain authority certainly helps.
Some businesses end up investing in paid advertising to cut back the need of internet marketing. But this strategy is just wrong.
It’s the cost that’s too high.
If you are keen on targeting your customer base aggressively by appearing on almost every website they open, then paid advertising is the way to go.
But experts recommend a more subtle, strategic approach that smartly convinces your customer to buy your services.
Digital Marketing for Assisted Living (Businesses) Miami focuses on building a trustworthy and authoritative relationship online. Domain authority and organic traffic helps your website in maintaining the top position on Google and other search engines.
But Paid advertising is a matter of money. As soon as you run out of budget, the advertisement stops appearing.
Moreover, you have to pay the cost per click for every click you get on the advertisement. So, even if the prospective customer is not landing on your website, abandoning it or not buying your services, you have to pay for the click.
According to AdWord’s keyword Planner, you have to pay $9 per click (CPC). So, if you expect 1000 people to discover your website, you will have to pay $9000!
Too much money, isn’t it?
You can spend 1/10 of the same money on SEO for Assisted Living and get organic rankings, traffic and a clean reputation.
Moreover, customers trust businesses that don’t aggressively persuade through advertisements.
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