The world of search engines is extremely different from what people perceive. It is beyond our imagination. Hundreds of scientists and mathematicians are constantly working in quiet rooms to increase the artificial intelligence of its search engine. These are the world’s best brains that are hired by Google and Bing. How can you even think that you can befool them!
Some search engine optimization experts in the past have used devious means to deceive Google to rank high in search results. This has been done through much abused and defamed “Black Hat SEO”. Google doesn’t like these activities and is constantly refining its search algorithms to eliminate these practices.
Google’s objectives are to provide search results that users find relevant, interesting and contemporary. It suits the needs of users. Because if the search results will not be good, people will stop using it. If they don’t keep doing this then people will stop using Google and then its $40 billion of revenue. This revenue will be under threat if Google fails to check these practices. It is also competing Face book and Pintrest which are making their own search engines.
If Google doesn’t continue to deliver then its whole existence will go downward. In the last couple of years Google has increased the importance of usability such as measuring the speed of websites and sites that are producing unique content, hence the targeting of content farms and de-ranking them.
Google Loves Unique Content
We have seen the rise in importance of content creation and duration as a marketing tool over the last few years. People use the internet to find information that is why Google is putting such a high value on unique content generation. Creating great and contagious content that is shared as videos, blog posts and eBooks has its own advantages.
The benefit is that people will link to your website or blog and hence Google gives you big marks in its search engine calculations. The more often back-links are created to your blog and website from other websites, the greater will be your page rank.
This is where the role of “off-site optimization” starts to make its importance and presence felt. It must be included in your SEO strategy.
SEO experts generally agree that off-page link building techniques can contribute around 80% of the effectiveness in any SEO campaign. Off-page optimization or in other words building links is the most important activity for assisting us in getting our website well ranked in search engines. And the key driving force in this is backlinks.
The Importance of “Back Links”
A link, or back-link, is the link that you use to bring it to another page. Backlinks are incredibly important because they are basically like “votes” for your page that tell search engines about its popularity. You should focus on link building campaign with a competitor analysis. The motive behind this is you want to repeat what your best competitors are doing, as one of the key link building principles is to match and exceed your competitors by a huge margin.
Do you believe in posting your best articles to your blog? You are coming mistake. You can save this to publish on popular sites. This way you will build a link to your site and increase more traffic. The general idea behind guest blogs is to get a link to your website posted on an already established website. These links tend to carry more weight in Google because they are harder to acquire.
Another popular and highly successful method is to contact bloggers or webmasters in your niche and simply ask them for a link. Establishing relationships with reviewers , authors and bloggers or anyone else who is operating a website in your niche area , whether it be through social networking or message boards, is a great way to build a network of people who might be willing to reference your website.
Join web 2 .0 site
It is an excellent method to enhance traffic. If you are not familiar with the name, web 2 .0 is the term used to describe websites that have a social networking component to them. Sites like Squidoo, StumbleUpon, and Reddit, Delicious generate major part of their content from the site users themselves. These types of pages facilitate spreading of interactive information sharing with focus on collaboration.
You can add articles that include up to 9 free back links per article to your website. Don’t duplicate any of your existing articles on your website and use them for either Squidoo or HubPages though, as search engines are filtering out content that way.
The best way to build links and create strong SEO benefits through Squidoo.com is by creating unique content that focuses on your keywords. Always try to incorporate multimedia, such as videos or images to gain authority quickly. It only takes a few articles until you’ll be able to add on a number of backlinks in your articles to your main site. I like Squidoo’s RSS feed widget. This gives nice backlinks and also context to the links.
Always give online testimonials to your suppliers, business partners or anyone else you can give a testimonial to, as it is a great way to get free backlinks from legitimate websites. Don’t forget to include your strategic keywords into your testimonials and hyperlink it back to the appropriate webpage from your website.
Link request to your connections
And finally, source your own networks for possible opportunities to build more links. Business contacts, suppliers, distributors, and every other person who can provide potential for providing you backlink opportunities. If you have been nice to the, ask for a free backlink on their website. If you can manage to obtain powerful and valuable links from websites like edu .com, that would be highly beneficial to you SEO efforts.
There are a lot more tactics involved in SEO to help you compete and surpass your competitors in search engine ranking results. Above tactics are basic initial strategies that help in building a strong foundation and can be a starting point for your SEO efforts. This will immediately help to reach your website at the next level.
Spy on your competitors
This is my last but favorite techniques. It is something that I don’t forget to do whenever I write the post. Have you ever given a thought that what it is that that stops you to occupy top spot in Google webpage ranking.
So the simple solution is – Match or Better the backlinks that the sites at the top have. I will give details about this in the later posts. So, keep reading my posts.