Digital Marketing For Real Estate helps you widen your search online for potential customers and develop a stronger buyer base. The online world is just as strong as the real one and it’s growing. More people are exploring the world online so it’s good to want a piece of it. You don’t just want to be online, you want to be found, enjoy a level of authority in your domain and come across as a credible business to buyers.
With our well designed real estate digital marketing campaigns, we help businesses obtain authority, trust, credibility and reach new heights locally.
Did you know that 42% of home buyers took to the internet to search for homes as their first step? And, 14% of home buyers searched online for information regarding the buying process.
With major platforms listing residential, commercial and other property rates for almost every location, more buyers are taking their efforts online.
Before you decide what real estate digital advertising or marketing plan you should use, it’s best to figure out who you are selling the property to.
Your audience is ready to spend money and pick the house of their dreams but are they able to find you. Perhaps, you have everything in a home that most buyers these days need but are you visible enough?
There is something that Los Angeles real estate professionals should consider. It’s worth taking into account that a lot of people move within Los Angeles and to Los Angeles. There are an estimated 4 million people in Los Angeles and hundreds of them may be keen on buying property in the county.
But you can’t operate successfully if you just consider people who might be moving from city to city in Los Angeles. You need to focus on buyers who are moving in or making investments from other parts of the county and country.
And to be able to cater to these people, you need to be searchable online.
Have you considered online marketing for real estate Los Angeles, CA? Tactical and more geo-focused marketing approach might just be the blessing your business needs.
Believe as we say this: Local SEO is the thing of today and it is here to stay. It can do wonders for Real Estate businesses by propelling them into the local limelight and giving them top ranks on local search engine results.
Still not convinced? Take a look at some simple strategies that we use to bring your website to the top:
Whether you sell commercial real estate or residential real estate, you need to have a commanding online presence so you can attract more buyers.
The online sphere is extremely important to a real estate business. If you are not online, you are missing out on a huge opportunity to claim a number of potential buyers. Given the number of people who flock online to inquire about properties, it’s an absolute necessity to have a strong presence online.
You want to be found, not get buried by a bulk of websites online. If you are not getting discovered online, how do you expect to attract more interested buyers and better views for your listings?
Did you know that 44% people bought a home they found online?
In fact, 33% of buyers buying property the first time begin researching online.
So, there is a great opportunity for you to command a wider customer base and generate a loyal following out of them with strong online presence.
Moreover, we help you generate specialized web pages with optimized content for each real estate service you offer. It will help you cater to your visitors better who are looking for a specific category in real estate.
Our Job is to help you get found easily while making your website uber-professional simultaneously. We offer specialized SEO solutions as per your audience and market needs and help you get discovered easily. With streamlined content and on page tactics, we help you develop a strong online presence.
We help you build authority and credibility with the help of citations. We ensure that the information throughout different citations is uniform and the citations websites are of good quality.
Here are the top citation sources for real estate agencies/professionals:
70% people said that they prefer getting to know a company via online content instead of paid advertisements.
Like we said before, it’s absolutely important that you understand what your potential buyers are looking for. It’s information that’s valuable and relevant. So, it’s your responsibility to offer them an experience that guides them.
We help you design a content strategy that offers educating real estate information in the most inspiring way. We focus on actionable content so more readers take some sort of a positive action after gaining the information. We share insights into the industry that helps readers make better real estate decisions.
We offer updated information on trending topics and help the visitors find what they are looking for. The guidance coupled with thoughtful topics helps us retain visitors’ attention. This is how we minimize bounce rate.
Furthermore, we analyze the traffic’s navigation pathways on your website and focus on populating information on most popular topics. Moreover, we acknowledge the pain areas that buyers in Los Angeles may be facing when purchasing property and provide in-depth solutions.
We not only optimize content on the website but also keep updating it with a blog strategy. We devise a smart content marketing plan that helps the website provide information on a variety of topics. This is done to foster a loyal audience and improve dwell times and click through rate.
Furthermore, we optimize content throughout the website and off it with the right keywords. Our writers produce well written, thoughtful content coupled with keywords naturally inserted into it. Our content strategy revolves around the keywords so relevant and traffic worthy content is produced. We use different tools to check what’s in demand and cater to it.
Simply having a website won’t cut it. You need to rank higher on Google Maps and exhibit yourself to the world. Google My business will help you target a specific audience in a specific area by targeting the market geographically.
Moreover, you will be able to garner new leads from the local area and foster a wider audience.
Have you ever given ‘what people search for locally’ a thought?
Somebody who’s interested in buying in property in Los Angeles will look for you but if you show up in a Miami or Arizona search result, the traffic won’t be of any use. So, the whole point of local SEO is to garner stronger traffic in a local, targeted area to make your business show up where it operates.
So, if you are hoping to get found in Los Angeles, we will help you do that through our targeted Google My Business strategy.
First, we will help you claim your listing or add a new listing to Google My Business. Then we will add vital information like phone number, working hours, name, address, description, etc. This will be same as the information on the website. If your details get updated, we recommend that you update the details throughout the website, Google my business and other listings.
It is absolutely important that you have a physical address on your listing and we further help you get verified by Google for your listing too.
Bonus Tip: We suggest that you add a google map to your website for better navigation.
We also monitor and manage reviews so your business is portrayed in a better light. Furthermore, we help you gather more reviews to improve your web content on Google and other search engines.
Other than these tactics, we help build better inbound links for your website and create more localized content to attract more visitors. We use tools like keyword planner to understand keyword significance and use them accordingly.
While a lot of SEO India professionals end up ignoring social media platforms, we think they are truly under-utilized. So, we make comprehensive use of the social media platforms and strengthen your social media presence for better traffic. We devise special strategies for diverse platforms like Youtube, LinkedIn, Facebook, Twitter, etc and design content to suit the needs of varying audiences.
Interested in getting your website top locally? Contact us now!
Or Interested in seeing your website on top of Google locally? Contact us now!
Here’s something we want you to know: Backlinks make a huge difference when it comes to local search rankings. And, social media can work in place of your website.
For better backlinks, you need more local content that helps you find a following on social platforms.
Your content needs to be locally relevant and that means not just inserting a local phrase or a keyword followed by a city.
We help you post useful, relevant content online that helps you build a better following. We use technical and advanced tools to check what topics are trending and design a content marketing strategy around that.
For Doctor SEO/Medical SEO India, it’s fairly easy to design a decent content strategy since there is no shortage of content ideas and material. For Los Angeles, you can start blogging on ailments that most affect residents in Los Angeles, what issues are likely to arise in what areas, what diseases have a history in Los Angeles, what silent killers in Los Angeles should the residents be wary of, etc. If you can’t find the time to contribute, we will have our in house writing experts drafting the best blogs and articles for your website/social profiles.
With content, we try to tell a story and retain attention. Our aim with local content is to maximize dwell time and minimize bounce rate.
Other than the content strategy, we will help you optimize everything else on your website like your title tags, meta description, URL, image tags, headings and content. It’s important that you utilize keywords well and make your website a decent representative of what you do. Optimizing the website will help you get found well locally.
You are a doctor or medical practitioner and we know you don’t have a lot of time but our process is simple and brief. Once you tell us about what areas you want to target for your practice and what results you have in mind, we will get started.
We will send you a website audit and tell you the reasons why you are not ranking but your competitors are. Once we are clear on your objectives, we will discuss keywords with you and begin working on the website. Throughout the project, we will send you weekly reports on Fridays and keep you posted on the developments.