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Technical SEO

Let’s break down the science of SEO in the simplest way.

The online space has a huge marketing and promotional potential. There are millions of people looking for services and products online and all you need to do is be available for them.The whole point of SEO is that if visitors/potential customers look for a tattoo parlor in Las Vegas online, your parlor shows up in their search results. If they look for the best hotel in New York City, your hotel shows up. It’s not as complicated as it sounds. Like you buy plots, give it an address, build a full-fledged store and publicise in real life, the internet lets you claim your space for a cost too. Your website or e-commerce store is your online address that potential customers should come across. Sure, you can try citations too for maximum exposure but let’s just stick to technical SEO here.

Technical SEO is your basic SEO sans the content part.

Our aim with technical SEO is to give your content the best chance to thrive online and find an audience that resonates with your voice.
We don’t mind if you are a fan of DIY but as the top technical SEO consultant, we really do make a difference.
If you want the simplest definition of Technical SEO, then think of it like building a solid foundation for a house. Before you start building the rooms, the architecture, you will set the foundation. That’s what Technical SEO encompasses.

What do we do?

As part of Technical SEO, our job is to ensure that your website is compatible with the search engine guidelines.
Our technical SEO experts conduct a thorough audit and evaluate your website on these factors:

  • Content serving
  • Crawl analysis
  • Technical duplication
  • Content indexation
  • Mobile optimization
  • Usage of frames
  • Image optimization
  • Duplicate content
  • Page attributes
  • URL structures & overly dynamic URLs
  • Crawl errors and deficiencies (400 errors, 500 errors, etc)
  • Error pages
  • External elements
  • Internal link structure
  • Structured data, rich snippets & schema
  • HTML sitemaps
  • XML sitemaps
  • Page speed
  • Social integration, Open graph tags, Twitter cards
  • Index status
  • Domain age

Our Process

We take immense pride in saying that there are no ‘process’ or ‘chain of hierarchy’ delays at SEO Corporation. We have been among the best technical SEO companies since last 6 years.

We are fully committed to offering the best technical SEO services and take all steps necessary to build a world-class service.
The process starts as soon as you get in touch with our executives. The minute we receive your URL, the process starts.
First of all, we run an extensive and thorough audit of your website to understand its technical aspects better.
We have mentioned the factors we use to run extensive audits so we develop an initial report and evaluate what segments and parts of the website need changing.
We keep you privy to our process and update you at every step so regular reports regarding changes needed and made reach you.
We assume full responsibility for every technical aspect of your website and it means customizing everything from the title tags to the schema.

Our Strategies

We use the best, updated strategies for technical SEO and ensure that new additions as per the trends are made to keep the process up-to-date.

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1. Website Speed Optimization

Websites that load really slow get pushed away from the top ranks. Website speed is a basic SEO factor that helps you rank. A well designed and fast website should load within 1.2 -2 seconds.
Visualizers often let passion and artistic elements get in the way of practicality and end up designing a highly attractive website. But a visually appealing website may not always be a practical one. It may take too long to load with factors like

  • Unoptimized images
  • Content with no HTTP compression
  • Excessive CSS image requests
  • Zero caching information
  • Slow Web Host
  • High Plugin Use

It doesn’t take too long to understand what’s plaguing your website and keeping it from loading within 2 seconds. We use Google’s PageSpeed Insights Tool, GTmetrix, etc to get a full review of the issues slowing your website down and help resolve these issues to improve the website speed.

2. Mobile-friendliness

A substantial amount of traffic now comes from mobile phones and tablets. Given how widely mobile phones and tablets are used to surf the internet, it shouldn’t come as a surprise that the ruling search engine Google values websites that are mobile friendly.
Google focuses on maximizing users’ experience so websites that you have to zoom in and out to view properly on a mobile or tablet screen are out of the picture.
You can evaluate how responsive your website is at Google’s mobile-friendly checker tool. We help your website rank better through responsive design so it shrinks and expands as per the device it’s being opened/explored on.
A lot of people end up making similar mobile design mistakes like blocked javascript, CSS and photo files, flash videos, faulty redirects, pop-ups, interstitials, irrelevant cross-links, slow mobile pages, etc. It’s best to avoid these mistakes while designing a mobile-friendly website for best rankings on Google.

3. Strong site architecture

If you want to rank, Google’s search spiders/crawlers need to come across you. Our technical SEO experts make it easy for the spiders to crawl through the website with factors like HTML and XML sitemaps.
Experts further suggest adding sitemap locations to the robots.txt file.
Google also follows internal links when crawling websites so it’s best to categorize your website content. We focus on making your website content as accessible to the crawlers as possible. Link every category page to the category relevant posts so Google’s spiders land on your homepage and move to the category and then visit all the recent posts.
Faceted navigation is another favorite technique with experts. Basically, Silo structure helps search engines figure out what your website is all about.
It’s also important to get rid of factors that prevent Google from browsing through your website. You can evaluate crawl errors in the search console and fix them one by one.

4. Redirects

A lot of websites make the mistake of using wrong codes. You may want to redirect a page for plenty reasons like there may be updated page available or you no longer offer that page (for instance, due to service discontinuation, etc). Permanent redirects (301) are most recommended since they get all the authority from the older page.
The principle is simple. If you no longer need to exhibit a page then just use a 301 permanent redirect.
It’s also good to use 404 (Not Found) pages when you delete a page.

5. Thin Content

The mention of Google’s first Panda update still makes web marketers shiver. A lot of marketers didn’t care about the quality of the content 10 years back. Keyword stuffing was the norm but Google Updates changed the online landscape.
Google monitors content quality to evaluate website relevance for search queries every minute of the day. So, get rid of all thin or duplicate content. Plagiarism won’t only hurt your website’s reputation but also kick your website’s rankings. Moreover, you may be penalized for using plagiarized content.
You can use a tool like siteliner to check how much duplicate content is there on your website. You can also use a canonical URL to different versions to avoid duplication. And, checking your content doesn’t mean just evaluating what content is copied on the website and on your blogs but also your meta descriptions.

6. Structured Data

Modern search engines effectively check out the on-page information to understand what the page is all about. But with structured data markup, you can make the process easier. proves to be of great help when it comes to structured data markup.
While the concept isn’t new, it hasn’t been utilized fully to its potential yet.
Let’s understand what schema really is.
Schema really just helps you describe your content to search engines. You can use schema terms into your current HTML. No, it’s not a ranking factor but it does help classify a page and develop rich snippets.
Really rich snippets influence your rankings. They are responsible for boosting the click-through rate that helps Google in understanding that your page is indeed more important and relevant than other results.
You can use schema terms in your current HTML code and specify what a section of your content is about.
There is a long list of schema vocabulary that may confuse a number of newcomers but we know what to use for desired results. For instance, itemscope tells the search engines that the code in div is all about the same subject.
We use plenty more updated techniques to ensure that your website stays ahead of its time and gains the top spot on Google.

Would like more on Technical SEO?

Call our Technical SEO consultants and get everything personalized.
Our experts have more than 14 years of experience in the field, have worked on 1000+ websites.
We have a spot-free track record and we don’t ever fail.

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