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Want to grow your plumbing and HVAC business? We can help you reach more customers using the latest digital marketing techniques. We specialise in plumbing and HVAC SEO and can helpyou take your business to the next level.
Our plumbing and HVAC marketing services
Search Engine Optimisation
Get your pages to rank in the top 5 of Google listings using result-oriented SEO for plumbers/HVAC businesses. Get more leads and conversions with the help of world-class SEO techniques.
Our Google My Business page optimisation and Google Maps optimisation services for plumbing companieshelps you get found locally. Get more local leads and surge ahead of your competitors!
Social Media Marketing
Our SMM for plumbing services and HVAC increases awareness about your business and also helps you get more inbound traffic. Connect directly with your audience and start building lasting customer relationships.
PPC for HVAC companies and plumbers can get you instant results. We can plan your PPC ads to maximise ROI so that every penny spent helps your business grow.
What our customers think of us:
SEO Corporation designed my business website and is currently doing SEO. I am extremely satisfied with their services, and I highly recommend using this company. I have recommended SEO Corporation to all of my friends and will continue to do so. Very happy with everything.
Vishal and his team have tremendous knowledge of what’s new in SEO. They are truly experts in their field and very detailed oriented. I highly recommend this company for digital marketing services. They always get us great results.
I was looking for an SEO expert to turn the tide of my business. I came across SEO Corporation and liked their business profile. I hired their SEO experts and they did a commendable job in bringing my business back on track.
Why should you hire us as your marketing consultant?
SEO SERVICES FOR PLUMBERS & HVAC:
How to Grow Your Plumbing Business Online
Not getting enough qualified traffic and leads for your plumbing and HVAC company?
This ultimate plumbing SEO guide will teach you how to grow your business in a fast and affordable way by boosting your online presence.
You will get to know the precise step-by-step search engine optimization process employed by the best Plumber SEO companies to generate more leads and revenue. You will learn many things, including:
- Why you are not getting plumbing traffic and leads
- How to get more local leads for your plumbing and HVACbusiness
Our guide will tell you how to grow your plumbing business online within a span of just 3 months. So let’s start on this MILLION-DOLLAR journey!
Why You Are Not Getting Plumbing Traffic and Leads
You will learn how to deal with these SEO issues step by step in the respective chapters
Poor On-Page Optimization
If your plumbing and HVAC repair page is not properly optimized, Google crawlers will be confused about the contents of the page.
That means your entire effort will go down the drain. The purpose of on-page optimization is to give enough clear indicators to search engine crawlers about what is on the page.
We will teach you how to rank your plumbing and HVAC website No.1 on the Google SERP (search engine results page).
What is On-Page Optimization?
On-page optimization is the process of optimizing each separate web page to increase its rank on Google. It involves working on the coding as well as the content of the page.
If you perform on-page optimization, you will be doing many things like optimizing page titles, meta descriptions, meta tags, body tags, managing keyword density, performing image SEO and so on.
Why On-Page SEO is Important for a Plumbers and HVAC Website
On-page SEO helps search engines understand your website better and gauge if your content would be relevant to people seeking information about something online using a set of keywords.
On-page Plumber SEO is the process of making each page more Google-friendly. If Google likes your page, you will get high rankings, which will make you more visible to your customers.
The importance of on-page SEO factors cannot be overlooked as its absence will lead to the loss of customers. A good internet marketing company for plumbers understands the secrets of on-page SEO. We will reveal those secrets here.
4 Basic On-page Optimization Factors
Here are the 4 basic on-page optimization factors you should be careful of:
- Keywords optimization
- Title tag
- Meta description
- Header tag
We will learn how to take care of these 4 factors one by one. Let’s understand the first point.
Fundamentals of Keywords Research
Keywords strategy is at the core of the search engine optimization process and you cannot afford to go wrong here. However, I can tell you, this is not going to be easy. You have to do it very intelligently. We will understand each concept step by step. Without understanding it properly you cannot optimize other on-page elements such as title tag, meta description and header tags.
So Why Keywords Research is Important in Search Engine Optimization
Suppose you are a plumbing and HVAC repair company in Minneapolis and you want to get organic leads for your business.
You have optimized your website content in the hope that it will rank on Google so that many more people can see it. This will help you attract more business. Or you can hire a content writing company to write SEO optimized content for you.
How does Google know that it needs to display your website when people post a relevant search query?
This is where keywords come in.
After your website is updated, Google’s bots will crawl through the site to find out what it is about. They will do this with the help of certain signals based on keywords.
First, it will go through your title tags, meta tags, and header tags to analyze the keywords that are present in them. It will also scan the body copy and image files for keywords.
Once the crawling is done, Google indexes your website accordingly. Now, when someone posts a query on Google looking for the “Best HVAC Company in Minneapolis,” Google displays links from your website if it contains the keywords “Best HVAC Company in Minneapolis” or similar phrases as mentioned in the query.
So keywords are the primary means through which search engine crwalers get information about your website.
Now let us go back to the point we were discussing earlier about why your website wasn’t getting any traffic.
As we mentioned there could be 3 main reasons why this was happening.
Let us discuss each of these one by one:
In this section, you will learn everything at the precision of a cardiac surgeon.
You will get a detailed primer on:
- Why your site is not getting enough traffic
- How to perform keywords research for plumbing and HVAC businesses
- How to choose the right keywords for your plumbing business
- What keywords research tool to use and how
- Advanced keywords research tips and strategies
Let’s begin right away.
Imagine you are a plumbing and HVAC business which has developed an excellent website with separate pages for different services.
Yet you are not getting any traffic at all.
You keep logging on to Google Analytics in the hope that traffic has picked up only to see your hopes dashed time and again.
What could be wrong with your website?
This is not a million-dollar secret. You can diagnose the problem yourself. You don’t need to go to those who offer fancy tags of “SEO for HVAC contractors”. I’m revealing the problem right away. , In 60-70% cases, the problem may be related to your faulty keywords strategy. And here only 3 scenarios are possible. If your website falls in any of these scenarios, you can be sure of not getting qualified traffic.
- Your main web pages have no keywords or very few relevant keywords.
- Even if your website has a few keywords, they are not optimized. This means it is not ranking for any of the important organic keywords.
- While your website is optimized for keywords, those are not the right ones. In other words, your website does not appear in the top 3 spot for any of the right keywords.
We will discuss each of these problems separately and offer solutions. But before that, it is important to understand a few keyword basics.
Scenario 1: Your Website Has No or Very Few Keywords
We have seen in the previous section how Google’s crawlers depend on keywords to make sense of a page.
If your website has no exact-match or LSI keywords, how will Google know what is on the page?
For example, if you are a plumbing company in Tampa, your webpage should contain keywords apart from the words containing the root word “Plumbing/HVAC” such as :
“Bathroom Remodeling Contractors in Tampa”
“Handyman Service Home Repair Contractor”
“Best Toilet Repair &Installation Services”
“AC repair Services in Tampa, FL”
“bathroom designs for small spaces”
“24 hour plumbers near me”
Besides, your webpage should also contain an adequate number of LSI keywords. LSI or Latent Semantic Indexing keywords are those keywords that are closely related to the original keywords and generally appear alongside them.
For example, if “plumber” is your seed keyword, your content should ideally also contain the following LSI keywords:
- plumber near me
- plumber 24 hour
- plumber companies
- plumber fixtures
- Commercial plumbers and contractors and so on.
The presence of LSI keywords tells Google that there is more than a passing mention of a particular seed keyword on a page.
Their presence indicates that the seed keyword has been discussed in detail and which act as a signal to Google that it is alright to rank your page in response to the search query.
If your webpage has no relevant primary or LSI keywords related to your service area, your content will not rank at all.
Scenario 2: Your Website Does Not Have the Right Keywords
In this scenario, your website has a number of keywords but none of them are the right ones.
Right keywords are those that are important to drive the business. Let us take the previous example of an AC repair company in Tampa.
If the content does not include important keywords such as “AC repair and installation services in Tampa”, “Emergency AC Repair Contractors in Tampa” and “Home AC Repair Services in Tampa, FL,” you will find it very hard to get traffic from customers who are looking for plumbing services in your area.
The absence of the right keywords will impact your business. However, these keywords are highly competitive since everyone wants to rank on them.
Just a cursory observation will tell you where your targeted webpage appears when users type these keywords.
Scenario 3: Your Website Does Not Appear In the Top 3 Spot for Any of The Right Keywords
Even Google study says that 80% clicks or traffic is captured by top 3 search results, you can easily guess how much you are losing if your targeted webpage doesn’t appear in the top 3 search result for the most competitive search result.
You still did not get hang of what I am talking about. Just think what did you type to land up to this page?
No need to put stress on your memory! I’m revealing right away.
“Plumber SEO Services”
“SEO Services for Plumbers”
or it can be:
“best Internet Marketing Services for plumbers”
“SEO for Plumbers”
“Guide to Local SEO for Plumbers”
If our website doesn’t rank on these keywords or similar primary keywords, you could not have probably reached to us.
Should You Worry about Exact Match Keywords?
This is a question people often ask while writing title tags, meta descriptions, and heading tags.
With Google making regular updates to its search algorithm, the manner in which keywords are read have evolved over the years.
Gone are the days when Google looked for ‘exact match keywords’ to determine the ranking of your page. Its algorithms are much more sophisticated now with the ability factor in synonyms and semantic linkages.
The following example will help you understand this better:
Type the words “Best Plumbing SEO Company” on the Google search bar.
Here is a list of the top 10 results that appear. Though the results may vary depending on location, you will notice a similar pattern.
“Plumber SEO Services | Local SEO for Plumbers and Plumbing …”
“Plumber SEO | Internet Marketing for Plumbing & HVAC SEO”
“Plumbing Webmasters: Plumbing SEO | Plumber SEO | Rank on Google”
“Plumber SEO Company”
“SEO for Plumbers & Plumbing Firms”
“10 SEO Tips For Plumbers, Heating Engineers & Drainage Contractors”
“SEO for Plumbers | #1 Plumbing SEO Services | On the Map Inc”
“SEO Services Plumbers Need Today …”
“SEO Plumber Pro – Plumbers Only Marketing – be #1 on Google”
“Guide to Local SEO for Plumbers: 5 Steps to Rank #1 in Google”
What did you notice? There are only two search engine results that include the word “company”—one in the title tag, and the other in the URL.
There are no results that contain the word “best.”This little experiment proves that the era of exact-match keywords is over and there is no need to be obsessed with it anymore.
However, that does not mean you should ignore exact match keywords at all. The point is, even if you use closely related keywords, Google’s RankBrain algorithm is smart enough to understand what is the page is about provided it is relevant.
By this time, you have probably acquired a good understanding of on-page optimization. It’s not a rocket science, but making a mistake here could prove to be damaging.
In the coming section, we will reveal how you can benefit from keywords research. This is a very important concept that will propel you onward in your million-dollar journey.
Plumbing and HVAC – How to Find Keyword Ideas
Now that you understand the importance of keywords, let us get down to brass tacks.
In this section, we will show you how to find keyword ideas related to the plumbing and HVAC business so that you can incorporate them into your website.
We will use a number of different methods to uncover those keywords that are most relevant to you.
Plumbers and HVAC – How to Optimize Content Around Keywords
Now that your keyword research is complete, it is time to start putting those terms you so painstakingly collected to good use.
The first step is to optimize your website for the main keyword.
Once that’s done, don’t stop there.
It is also important to optimize your page around synonyms and related words/phrases to attract more site traffic.
For example, if your main keyword is “plumbing services in Miami” then you should also optimize your website for related search terms such as “plumber in Miami beach,” “plumbing services in Miami,” “plumbing contractors Miami,” and so on.
How to Map Keywords
Simply put, keyword mapping is the process of planning which keyword to assign to which page of a website.
It is the process of clubbing together relevant keywords so that the correct pages show up on searches.
After the keyword research process is over, you will have a list of different keywords. Some topics may have more keywords while others may have less.
For example, say you have a page on “commercial plumbing” for which you have 100 keywords. From a practical standpoint, it is impossible to include all 100 keywords on a single page.
In this situation, the number of keywords to include on the page will be decided by the client in consultation with the SEO expert.
Once the number has been finalized, the SEO Expert will create a carefully-planned combination of keywords for the page so that it looks natural and yet makes sense from an SEO perspective.
For instance, they may use a combination of 2-3 primary keywords (“plumbers and HVAC experts,”“plumbing services,” “HVAC experts”), a few secondary keywords(“plumbing contractors in Miami,” “cooling experts in Miami”) and some long-tail keywords (“how to fix a plumbing leak in the kitchen”).
All these keywords will be incorporated on the page. But what happens to the remaining keywords?
Based on discussions between the client and the SEO expert, the remaining keywords are bunched off into related groups and new pages or blogs are planned around them.
These blogs, then, are linked back to the original page to boost its ranking. This ensures that the extra keywords are not wasted.
For example, if you have written 10 blogs on “commercial plumbing” due to the availability of excess keywords, each one should link back to the original page so that its ranking can get a boost.
The SEO expert will also use primary keywords in the URL and header tags to drive the ranking of your page.
There is an interesting detail I will reveal here which you may not find elsewhere.
Based on our experience, we have noticed that keywords used in the first line of a paragraph or at the end below the last paragraph of the copy leads to a significant boost in terms of ranking for that word.
Lastly, it is important to remember that it’s not enough to solely focus on keywords.
The Google algorithm has become sophisticated enough to assess the quality of content which has become an important factor in search rankings.
That’s why you should try and strive for high-quality content.
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What is a Title Tag?
It is a part of the HTML code of your website and contains the most important keywords. It is important for both Googlebot and users.
It indicates to search crawlers what the page is all about. Users will click on it mostly based on how you write it.
Hence you need to be VERY careful while writing the title tag of your HVAC website. Making a mistake could prove to be costly.
You can see the title tag on the address bar when you open a page. Google also tends to display it on its search results page, though not always.
What is the Purpose of a Title Tag?
As you already know now, the key role of title tags is to help users assess the relevance of a link or a web page. They are also very important from an SEO perspective.
The biggest role of title tags is that they boost CTR (clickthrough rate). Having an enticing title tag means more clicks, and traffic on your site will be higher.
Title tag is the first thing users notice while performing a search. So this is where you can make a positive first impression.
You also need to remember that Google bot also tries to make sense of your page when it arrives.
How to Write a Good Title Tag for Your Webpage
Since Google starts cutting off title tags in the SERPs after around 50–60 characters, your approach should be to tell your story within this character limit.
The best title tags provide an accurate description of the page, they are unique, and they are brief.
It is a good idea to try and pack in primary and important secondary keywords in your title tag to increase its relevance for the user and strengthen SEO.
In order to understand the correct way to write it, see this screenshot again.
Both these title tags contain a primary keyword. (We will take up keywords in detail in another chapter. For now, it is enough to know that primary keywords are the most important keywords for your local business.)
In the second title tag, the company has used two primary keywords:
- “Boston Faucet Repair”, and
- “Plumbing Services Miami”
This is good practice as the company has taken full advantage of the 60-character limit.
What to Avoid While Writing a Title Tag
Here are 5things you should not do at all while writing a title tag:
- Avoid stuffing irrelevant keywords into your title tag. Google is smart enough to understand your intention.
- Refrain from exceeding the character count and also using unclear or ambiguous tags.
- Avoid similar title tags spreading throughout your website. It can negatively impact your search rankings.
- Avoid writing ALL CAPS title tags as in the given screenshot. This is a strict no-no!
Above all else, make sure that your title tag is relevant to the page.
Last but not the least, here is a screenshot that demonstrates how people waste this premium space. There is no need to explain this.No wonder they are languishing somewhere at the bottom of the search result pages.
What Is a Meta Description?
Meta description refers to snippets of text that appear just below the first line of a Google search results link. Its function is to give the reader a brief idea of what the site is about.
With the help of the title tag, you have provided a primary signal to Google search engine crawlers that this web page is relevant to the query.
With the help of meta descriptions, you can drive this point even further to erase the slightest doubt in the mind of the Googlebot. See the screenshot below:
You can find the meta description on any web page by right-clicking on the page and selecting “view source” or “view page source.”
However, Google doesn’t always place meta descriptions below the first line of a link. It may choose a different snippet from the page if it is more relevant to the search query.
What Should Be the Ideal Length of a Meta Description?
Google has no specific character count for meta descriptions. However, it is best to limit your text to 150-160 characters so that is descriptive but not truncated.
If you haven’t been able to use your important keywords in the title tag, you can use them in the meta description.
How to Write an Effective Meta Description That Drives More Clicks, Traffic and Conversions
A good meta description gives an accurate picture of the content of a page.It supplements the title tag in providing additional information to the reader. See the screenshot below:
Notice the portion marked by the rectangle. The meta description contains the necessary information and some important keywords. Here are some of the keywords it has:
- Air Plumbing & Heating Solutions
- Maryland’s top heating, cooling…in Baltimore
- HVAC and plumbing company services
This should give you a good understanding of optimizing your meta descriptions.
What to Avoid While Writing a Meta Description
Here are some of the common mistakes to avoid in writing meta descriptions:
- Only use relevant, specific, and descriptive information. Text that is generic and not relevant to the page should be strictly avoided.
- Avoid writing keywords-only meta descriptions.
- Each meta description should be unique and not common to all the pages on the website.
What are H1 and H2 Tags?
They are also known as heading tags. H1 and H2are embedded in the coding of a web page and are used to format the text that lies within them.
This sounds too technical, isn’t it? I have done this deliberately to show off my knowledge!
Jokes apart, these are headlines and sub-headlines that you use in your body copy. Google search engine crawlers consider them more important than the rest of the body copy.
This is the H1 tag. In the same page, if you scroll down, you can easily locate the H2 and H3 tags.
Header tabs are not limited to H1 and H2. They can extend up to H9.
However, h1,h2, and h3 tags are more important from an SEO perspective. It is not very difficult to understand that these heading tabs are always long-tail keywords.
Google crawlers recognize the text placed within header tags (especially H1 to H3) as being important. Populating them with high-value keywords or long tail keywords related to the page can boost your search ranking by a significant extent.
How to Write Effective H1 and H2 Tags
Needless to say, H1 and H2 tags are header tags that need to be used carefully on the page. They should be structured in such a way that it is able to fully encapsulate what the page is about.
Avoid keyword stuffing. Also, ensure that your headers are readable and grammatically correct.
Jot Down Some Topics
The first step to finding keyword ideas is to jot down a list of topics related to your sector or domain with the help of some brainstorming.
You will need to create a list of industry-related topics that people usually search for online.
Since you run a plumbing and HVAC business, these could be some of the topics on your list:
It is important to understand that these are not keywords. These are broadtopics noted down by you which will help you hone in on your actual keywords.
Google Auto Suggest
Type each of these topics into the Google search bar to see what suggestions it comes up with.
Let’s say we type the word “heating.”
You can see from the image above that Google Auto Suggest immediately supplies a list of related keywords which you can add to your list.
There will be many keywords, some of which won’t be connected to your industry. Pick only those keywords that are relevant to your business.
For instance, terms like “heating and cooling,” “heating and air-conditioning,” and “heating and cooling near me” in the image above are related to the HVAC domain, but “heating pad” and “heating blanket” are not.
Google Related Searches
Google’s Related Searches is another great place to tap to get keywords.
This is the section that appears at the bottom of the page below the search results.
Let us see what happens when we type the word “heating” in the search bar.
Google suggests additional keywords when you scroll down. Pick the terms and phrases that relate to your business and add them to your list.
Auto Suggest and Related Search are excellent keyword sources since Google itself is providing them to you.
Wikipedia can be useful when you are conducting keyword research. After all, it has tons of articles on every conceivable subject.
Open the home page of Wikipedia and type in a related topic. This will take you to the Wikipedia entry on that topic.
For instance, typing “HVAC”will take you to this page:
Scroll down to the Contents section just below the introduction.
It is a treasure trove of keywords.
For instance, words like “refrigeration cycle,” “dehumidification,”“maintenance,” “energy efficiency” and so on are valuable keywords you could use liberally in your website.
Sometimes, it is a good idea to click on related topics listed next to the subheads to discover even more keywords. Let us click the term “central heating” below.
Here is what it displays:
You can find additional keywords related to HVAC in the Contents section of this page.
You can also find many keywords on industry-specific forums.
Go to the Google search page and type in the topic along with the word “forum.” You will get a list of all forums related to the topic.
Let’s type in “HVAC forum”.
If we click on the first result above it will take us to this page:
Scroll down to view the list of chatrooms. These chatrooms can also be a valuable guide to keywords.
You may also click on some of the threads to expand your list of keywords.
With discussions on almost everything under the sun, Quora is another valuable keyword resource you can tap for your SEO.
Let us take the example of “air conditioning.”
Searching for “air conditioning” on Quora will lead to a page like this with lots of questions and answers.
These questions contain important keywords people often use while performing AC-related searches online.
For instance, in the image below, you can spot keywords like “outdoor unit,” “split air conditioner,”and “best air conditioner” which can be included in your list.
Further, typing these keywords on Google will allow you to discover even more keywords to add to your list.
Quora is a great source for high-conversion keywords.
To find high-conversion keywords, scroll down the list of questions and look for those that indicate that the user is close to purchase.
For instance, the question “How can we move a split A/C without leaking the gas?” indicates greater need for a service compared to the next question (“Why do appliances made today not last as long as appliances made 30+ years ago?”).
The first question offers a conversion-focused long-tail keyword like “move a split A/C without leaking the gas” which prospective customers are likely to use.
Besides, clicking “more” will take you to the answers page where you can find other related queries and hence more conversion-focused keyword ideas (see image below, right-hand side).