As a plumber, it must be hard for you gather clients in a targeted geographical area. If you operate within a specific geographical limit, have you considered if you are being found online or not?
You might not have considered it but internet marketing for plumbers is gaining momentum with the growing competition. Specialized and local SEO strategy for plumbers Website, help you make yourself visible among thousands of competitors.
Wouldn’t you want to show up among top results when someone in your area googles local plumber near me? If you are not showing up in top results, you are letting go a huge opportunity to generate massive leads and high revenue.
Local SEO helps you widen your market and narrow your efforts so a focused geographical SEO Plan can yield higher traffic.
Plumbers and HVAC contractors should consider conversion a success metric not traffic.
Let’s assume that your website draws in gigantic amounts of traffic but has a poor conversation rate. Does it benefit you?
Even great ranks on search engines don’t guarantee you a high conversion rate. At the end of the day, you should look for high ROI and not just how many people visited your website and how many read your blogs. It’s possible to have high traffic on your website but a really low conversion rate.
But why does it happen? Why do you get high ranks, impressive traffic and poor conversion? Mostly there are two reasons:
In most cases, the landing page ends up being the major culprit.
Consider this: Somebody looking for plumbing services may be in urgent need of it. So when that person visits the website and sees a poor design or malfunctioning, dragging navigation, he will just skip to another one. Even if you offer the best plumbing services in the entire area, the visitor is more likely to get put off by poor landing page and lack of a persuasive call to action.
Owing to the malfunctioning design, you may be losing real customers. To keep this from happening, you need to ensure that your website offers seamless user experience. It’s really about designing the landing pages well and ensuring that they are made to drive conversions.
For now, let’s take a look at how SEO is a better option compared to PPC?
Plumber Seo, Los Angeles in CA is a perfect option if you are looking for Local SEO.
Plumbers and HVAC contractors operate fully on local basis. They need to stay updated with local SEO services to expand their market and look for best alternatives to market their services.
Search Engines are among the top sources of leads and central source of online marketing. Without Search engine optimization and marketing, local businesses will face a tough time garnering leads and conversions.
For example, you are a plumber in Los Angeles, California and you want to run a Pay Per Click Campaign. You must already know that pay per click campaigns are among the costliest marketing option online and can cost you a fortune without promising any conversions.
Everytime, someone clicks on the advertisement, you have to pay a certain portion to the advertiser. This is the cost per click. Can you imagine the cost per click for the keyword Plumbers Los Angeles? According to Google’s Keyword Planner, it is around $53. Yes, $53 is the cost per click! So, every time someone clicks on the campaign link/advertisement, you have to pay these $53. If your advertisement is clicked on 10 times a day, you are shelling out $530 everyday!
$530 is worth considering. It is a lot of money!
SEO on the other hand doesn’t cost you so much money and lands you more leads than PPC ever will. In fact, if 100 people are even clicking on your PPC advertisement, how can you be sure that they will all be converted. However, either way, if these 100 people clicked on the advertisement, you have to pay the cost per click. So, that’s a huge cost that you can save by opting for local Search engine optimization service.
Let’s assume that you are drawing hundreds of people everyday to your website through SEO. Moreover, you don’t have to pay any penny extra for all these visitors other than the service charges you agreed to pay to your SEO professional. And even if only 5% of 100 people visiting your website are getting converted, you have 5 customers per 100 visitors.
So, if you charge $100/hour and you are getting hired by these 5 new customers for an hour everyday, you are making $500 every day and almost $2000 every month!
Clearly SEO emerges as a winner when pitted against PPC campaigns in terms of cost and output. It poses better possibility and gives you more leads to work with.
Often, business owners forget to pay attention to the most important aspects of their website. Here are some questions. Check how many your answer with yes and no.
If you answered no to some or all of the questions put above, don’t beat yourself up over it. A lot of plumbers make similar mistakes, mostly because they aren’t pro marketers. But hiring a company to do your SEO isn’t enough. A lot of on-page optimization changes need to made to make your website SEO friendly as well.
Since plumbers operate in the local area and usually receive business from nearby areas, they should prioritize Local SEO.
It’s only natural for business owners to look for SEO services to rank high globally or nationally or even locally. Business owners who operate within 5 to 20 miles of distance need to especially focus on local SEO and marketing to drive higher conversions.
Local SEO plumbing is SEO done on a geographically targeted area. Listings for local search engine are built a little bit differently than listings for online businesses or even national businesses.
If you are keen on driving higher conversions and traffic to your website, here are some tips for you:
I am really glad saying that deciding to work with you was among the best decisions I made for my business. I certainly enjoyed the service and was glad to see regular reports and updates. My website is still ranking top and I made more conversions than I could ever imagine in last one year alone. Really, SEO Corporation worked some magic!
I believed in organic growth and had some steady customers until my website started showing up on 25th page in late 2016. That’s when I really changed my mind and sought local plumbing seo services from SEO Corporation. It’s been more than a year and I have seen some big changes. I have even amassed hundreds of clients and I never have to worry about my website’s ranks. It’s always on top!
Last year, I started working for a plumbing company that served multiple sites in California. The company followed a pretty traditional, family owned structure. The founding members never considered seeking SEO Plumber Marketing services but I recommended the idea in early 2017. It’s been a year since SEO Corporation started working on our website and I have to say, it has been a pleasant experience. We have seen more conversions and inquiries are shooting through the roof. We didn’t have to offer any major discounts either and the strategy worked fine for us.
We have never disappointed any of our clients and have garnered a base of loyal customers over the years. See what our clients have to say about our service: