Does SEO Work for Insurance?
All businesses need SEO in today’s digital age and insurance is no exception. A good SEO strategy is especially important for insurance companies given the complex nature of the business. This complexity leads most customers to research on the internet before finalizing the right medical insurance, car or mortgage insurance deal. Having a good search ranking ensures you are easily visible to such customers and increases their chances of engaging with you.
SEO strategies vary for different industries but the basic principles remain the same. The objective of SEO is to enhance the visibility of your website to facilitate a range of different functions such as traffic generation, marketing, brand-building, sales and e-commerce. If you are in the insurance business, you can benefit greatly by hiring the services of Best Insurance SEO Companies whose SEO strategy can help you get more customers, shore up your online presence and credibility, and complements your business goals.
How SEO Can Help Insurance Companies
SEO companies can help an insurance brokers or any other insurance firm achieve their business objectives in four major ways.
1. Traffic generation and leads
A successful SEO strategy increases your SERP (search engine results page) ranking and ensures that customers are able to find you easily online. It attracts greater organic traffic and enhances your chances of gaining quality leads. More visitors translate into more leads and consequently greater conversion rates. As a quality provider of SEO services for the insurance industry we will create an SEO plan that is unique to your needs and helps you meet your business objectives.
2. Better user experience
A crucial part of SEO involves attracting and retaining traffic by enhancing a website’s user experience. This is especially important for insurance companies because they also sell their products online. Best Insurance SEO Companies will tell you that better user experience leads to lower bounce rates and positive visitor experience. It also adds directly to your income by ensuring that transactions go through smoothly when customers purchase your products.
3. Establishing credibility
Customers tend to focus quite a lot on reputation while buying an insurance product. A high search engine ranking assures them of it. The basic objective of search engines like Google is to provide users with the best solution to their queries. A good search ranking is interpreted by customers as an important measure of the trust enjoyed by business and encourages them to engage with you.
4. Beating the competition
Imagine a scenario where there are two companies selling the same products at roughly the same prices. There will be fierce competition between them. But if one of them has incorporated SEO and the other hasn’t, it isn’t hard to determine who will win the online battle. The company with SEO will walk away with many more customers than its competitor thanks to a higher search ranking.
Our SEO Approach
At SEO Corporation, we believe in taking a holistic approach to work. Our process starts with identifying the specific needs of users and analysing their behaviour as they go about fulfilling that need. We do not believe in shortcuts since it often ends up harming the business rather than helping it. Instead, we focus all our energies on those areas which will benefit your business from a genuinely long-term perspective.
The services we offer such as SEO auditing, technical SEO, on-page optimization, SEO for Insurance Companies,off-page optimization and competitor analysis conform to rigorous internal standards as laid down by our experts. We are a fully ethical SEO company that is in the business to make a real difference to our clients and not provide quick-fix or temporary solutions.
Why SEO Corporation
A high SERP ranking and more inbound traffic are only half the battle won—the second, more crucial aspect of a good SEO strategy is to convert leads into customers.
That is where our real expertise comes in. We have been industry leaders for the last 10 years with 150+ years of cumulative experience and a satisfied customer base in 57 countries over 4 different continents. We have helped many insurance companies shore up their online presence and there is no reason why we cannot do the same for you.
Our techniques have been perfected through hard work over the years and we have partnered with almost 600 clients from 150+ industries. The fact that we have a retention rate of 95% is a testimony to our credibility and reliability.
Our 9-Step SEO Process for Insurance Companies/Firms/brokers
we follow a rigorous 9-step Insurance SEO process that helps us create a strategy that promotes your business objectives by taking a holistic view.
Evaluate Your SEO Goals
More brand visibility, increasing the number of conversions, building your credibility and brand image—there are many different aspects of SEO. We will start our process by talking to you to understand which of these you need and in what proportion. For instance, your focus could be a limited geographical area and our plan will factor that in. The aim of SEO for Insurance companies different for different companies which is why we need to understand your needs in detail before getting down to creating an appropriate plan that caters to those needs.
Performingan SEO Audit
The importance of an SEO audit for a business cannot be overemphasized. The purpose of an SEO audit is to evaluate your website including the performance of individual pages, measuring inbound traffic, bounce rates and many other parameters to identify the strengths and weaknesses. SEO audits should ideally be performed at the beginning of a new task/campaign or at the start of a new quarter. The wide-ranging SEO audit which we carry out at the start of each new project includes technical analysis, on-page analysis, off-page analysis, competitor analysis and keyword research among other things.
An important part of our process involves the analysis of competitor websites to identify their strengths and weaknesses to help reinforce your own SEO strategy. We employ state-of-the-art custom analysis tools to understand the psyche of your competitors. Competition analysis is also important because it helps you learn about the online trends prevailing in your industry. We analyse the domain rating, study backlink growth, estimated keyword rankings, examine traffic breakdown by location, find out about their organic keywords and identify popular content which we then use to improve your website.
Create a Suitable SEO Strategy
Most agencies don’t realize that creating an SEO strategy for Insurance SEO Services is more than just creating content focused around keywords. The main role of SEO has optimized the website to make it easier for Google’s bots to crawl it. We will help you with three key elements of SEO—on-page SEO (helps optimize the content for better SERP ranking based on keywords);off-page SEO (focuses on links that point to the website from across the web); and technical SEO (technical modifications that help the bots crawl more efficiently). This will generate a website that is search engine-friendly and garners high SERP rankings.
When it comes to keyword research, we use highly sophisticated tools and our own in-house techniques to get the most accurate results possible. This allows us to identify both high- and low-competition keywords by figuring out their search volume, derive long-tail keywords from seed keywords, and pick those keywords that will benefit your website the most. We carry out a thorough competitor analysis by unearthing keywords that are used by your competitors to help us find out what is working for them and what isn’t. We can also source out seasonal keywords which can help with your content strategy.
Optimization carried out on the pages of a website is called on-page optimization. It is a part of the overall SEO strategy and is aimed at achieving a high SERP ranking. We are well-equipped to help you with meta tags, HTML tags, content, links, URL and redirects, loading time, website structure etc. We will address all the loopholes that are revealed in the SEO audit and optimize each element of the website for a higher ranking. On-page optimization is our speciality and we are one of the market leaders in this domain.
Off-Page Optimization and Link Building
On-page optimization is usually followed by off-page optimization carried out through means such as link-building. Off-page optimization is related to the domain authority (DA) of a website and affects your SERP ranking.<br /> We carry out off-page optimization using methods like link-building (generating high-quality backlinks to your pages from across the web), promoting positive social signals (such as likes and retweets), garnering favourable mentions in blogs and reviews, increasing your online activity, and performing online reputation management. These factors will complement our on-page optimization strategy to elevate your website’s SERP ranking.
All that is related to helping Google’s search bots crawl your website more efficiently come under technical SEO. This is a constantly evolving area since Google keeps tweaking its algorithm quite frequently. When we work with you, we will perform a proper crawl analysis to identify and fix technical problems to improve your website’s compliance with search engine norms. Then we will ensure that duplicate pages are removed and the genuine pages are properly indexed. This is followed by tackling the issue of XML sitemaps which helps with the site structure for which we follow best sitemap practices.
SEO Content Optimization
Even good quality content is of little use unless it is optimized for search engines. Thus, we work backwards starting with keyword and user intent research. We also perform a content gap analysis where we check for faults in the existing content. This gives us a good idea of what people are searching for online and identify the gaps that exist in your content. This knowledge forms the basis of the content strategy which we will suggest for you. We then help you to create a website that is simple, credible, relevant and thorough.
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Our Insurance SEO Services
Here are some of the searches Engine Optimization Services for Insurance companies.
Does your insurance company focus on the local market? We can help you optimize your website for local area searches. We can also help you enhance your Google My Business page so that customers can find you easily.
We know how important it is to get quality backlinks to boost off-page SEO and we will help you build such links from high DA websites to boost the credibility of your website.
We will help you customize your webpages using on-page techniques so that Google starts loving your website and consistently gives it a high ranking!
If you are into Insurance Marketing Services and deal in many different insurance products across geographies and regions and require a comprehensive website, our enterprise SEO is just for your needs.
How SEO Pricing is Decided
SEO is a time-consuming process and it is unrealistic to expect overnight results. A good SEO Company follows a rigorous process during the strategizing and execution of a project. The process includes website audit, competitor analysis, carrying out improvements in technical construction and architecture, hiring good content writers, obtaining links from credible sites, etc. All this comes at a cost. A proper SEO Company in India will not charge less $1,000 a month for these services. More established agencies may even charge $1500-$10,000 a month depending on the scope, scale and complexity of the project.
At the same time, it is important to remember that engaging in SEO comes with long-term benefits. When you opt for SEO Services, you are setting yourself up for success over the course of the next few months and years. That is why, while the cost of SEO may seem a quite steep upfront, it turns out to be the most economical form of advertising from a long-term perspective.
If you are in the process of selecting an SEO agency you need to beware of organizations that charge lower than market rates since it could mean that their professionals do not have adequate experience. It is also important to watch out for agencies that promise immediate results since SEO by its very nature is a long-drawn-out process.
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Why Choose Us
Here are 6 strong reasons to choose our digital marketing services. We can be your one-stop Internet Marketing service provider for all your requirements
We follow a process where everything is driven by data and analysisbased on hundreds of successful projects we’ve worked on. We never follow empty trends.
SEO Audit and Competitor Research
We start by assessing where you stand. Our audits give you a clear picture of your strengths and weakness vis-à-vis your competitors.
We understand the value of your money hence everything we do is geared towards getting the best results for you. Your interest becomes our sole focus.
Long-term sustainable results
SEO is a long-term process that gives sustainable results and our processes ensure that you reap the benefits for months and years.
Strong International Experience
We have a solid portfolio of clients from 55+ different countries. This enables us to understand specific needs of different clients across industries and geographies.
No Long-term Contract
Unlike many other SEO companies, we don’t bind you in a long-term binding contract for 6-months or 1-year. You can cancel contract in a month if you are not happy with our services.
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