In the modern age where technology is on the rise and the Internet space just keeps on expanding, relevance is important. Search engine optimization assists businesses find and reach to the relevant audience, to whom they can cater the best services and products. With the advancement in technology, search engines are continuously refining their definition of relevance and quality. SEO Corporation offers guaranteed search engine optimization services to businesses across a number of markets and niches. No matter whether you are acquainted with the intricate process of search engine optimization or not, we’re here to work it out for you in the way you need it.
Several reasons come into play for making it mandatory for modern businesses to get guaranteed search engine optimization for their endeavours to meet relevant audience on Google Search and other prominent search platforms. Some of the best reasons for doing so are:
With the never-ceasing growth in technology and connectivity, the search engine ranking algorithms are modified frequently for sorting out relevant and quality content out of the vast ocean of the Internet. This is to present surfers and web users with the most useful and relevant content. The size of the Internet is growing and will keep growing with ever-increasing power of connectivity.
Due to the frequent change in the search engine ranking algorithms, search engine ranking factors are meant to evolve. Factors that had a huge impact on the SERPs standings are no longer valid. Moreover, the ones that are having a huge impact at present might not have the same effect in the near future. Therefore, it’s important to adapt as per the evolution of the Internet and digital world.
Yes, Google is now officially penalising websites that are swaying away from the updated version of Google’s Webmasters Guidelines. There are several reasons that attract penalties, ranging from having spam content and purchased backlinks on the website to using black hat SEO and other unethical practices that don’t comply with Google’s Webmaster Guidelines. In order to get guaranteed SEO ranking in Google, it is important to avoid Google Penalty in all cases.
All search queries that have been entered in search engines by web users can be classified into four distinct categories. The importance of a category depends on the total number of monthly searches for that keyword or keyword phrase.
Low – Number of search queries range from 1 to 100 in a month
Medium – Number of search queries range from 101 to 1,000 in a month
High – Number of search queries range from 1,001 to 10,000 in a month
Very High – Over 10,001 search queries in month
Hence, it is important to choose keywords wisely. You need to have a separate SEO keyword strategy for choosing most fitting words that will relate to your business, its products and services.
Website Security, i.e. HTTPS
Most of the businesses that rely on keywords that fall into the high and very high categories use HTTPS. The protocol allows businesses to interact with clients and users securely. Security is especially important where financial transactions come into play. Hence, businesses involved in e-commerce and banking services need to use HTTPS. As an added benefit, Google Search prefers websites with HTTPS.
Content length plays an important role in search engine optimization. Google Search no longer excuses thin content and hence, the importance of long, quality content pieces increases. Different businesses need to deal with different content length. However, some common content elements like blog and web content need to be moderately big and useful, in addition to quality, for clients they are catering to.
Website traffic has two main forms, search traffic and direct traffic. While the former are those users that reach your website via some search query, the latter traffic relates to visitors that directly visit your website. The combined traffic a website receives is important. Most important factors for search traffic and direct traffic are search engine optimization and online reputation, respectively.
Important SEO Metrics
Among all other SEO metrics, two stand out from the herd:
The bounce rate of top ranking websites usually is low. This indicates that these sites cater relevant content, good seed, security and above all quality offerings to their clients and visitors.
Pages per Session
Businesses making it big on the SERPs (Search Engine Result Pages) also have a higher pager per session rate. The better pages per session businesses have, more are the chances of converting potential visitors into clients.
The Importance of Link Building
Though Google Search has become strict on link building and it has imposed several restrictions on the preferred SEO practice, it is still important. Backlinking is important for any website looking to carve their space in a specific market niche.
Website Traffic is Key
At the end, all SERPs rankings boil down to website traffic. Though many different factors contribute to the overall preference received from Google, website traffic is above all. To maximize the web traffic a website receives, it is important to have both on-site and off-site SEO, in addition to employing opportune marketing and promotion campaigns.
Give us a call or shoot an email, as simple as that. We are available 24×7 to cater to different client needs and requirements. SEO Corporation finds pride in working in line with businesses looking to cater quality and opportune products and services to customers. After all, we also believe in the same.