As per a research held by Kapost, it was found out that per dollar content marketing generates thrice the amount of leads in comparison to the leads generated as an outcome of conventional online marketing, for example paid search. It reflects that a well defined Content Marketing Strategy can actually act as a mile stone for your business.
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We are the eyes and ears of content marketing
In the age of post digital revolution for the sake of marketing a brand, the conventional techniques of marketing won’t suffice and serve the purpose. The virtually aware customer of today doesn’t need to stay in tune with the television or newspaper or radio to learn about new offerings by businesses when the massive virtual world is just a click away to acquire information of any kind, any time. Stepping ahead of the traditional techniques, Marketing has taken a big leap to cope with the digital audience. In the language of web masters it’s called ‘Content marketing’ and every business must understand and start living with the fact that it’s imperatively indispensable to incorporate content marketing in their Marketing strategy if they wish to stay in the competition in the first place and dream to win it once they are in the battle field with the competitors, who are already there. SEO Corporation is the one step solution for dealing with all your content marketing issues and acquiring excellent Content Strategy Agency is a must if you wish to succeed.
Understanding the term Content Marketing
Content marketing is an arrangement of implementing marketing techniques by making media and web content as the medium for the purpose of attracting customers and prospects, converting prospects into dedicated customers and existing customers into profitable ones. There are a lot of formats in which the information relevant to a brand is shared and promoted ranging from news, images, videos, jingles, whitepapers, Q&A articles, comprehensive guides how to guides, e-books etc.
Like the aim of conventional Marketing, content marketing is not synonymous to selling a product or a service and is focussed more on broadening the arena of communication between the buyers and the sellers. The aim is not pushing services to customers, rather making them fall in love with the offerings and maintaining a mutually profitable relationship with them. As a matter of fact, web has opened great avenues for approaching customers and prospects and making associations with them.
What makes content marketing a dire need for the marketing strategy of your business
As per a research held by Kapost, it was found out that per dollar content marketing generates thrice the amount of leads in comparison to the leads generated as an outcome of conventional online marketing, for example paid search. It reflects that a well defined content marketing strategy can actually act as a mile stone for your business. Following are some productive benefits of content marketing:
Attracting traffic to your website
Making traffic inbound to your website is a very impactful way of expressing your area of expertise, your core competencies and highlighting your USP’s. All you need to understand is what your customer values or wishes to seek information about. Once you get to the point, your visitors will definitely increase the frequency of paying visits to your website which will help you in making to the good books of Google and the wisest way of implementing it is educating your audiences.
Generates awareness for your brand by engaging your audiences
Attracting audiences is the first step and if you have successfully implemented it, the next very important issue to deal with is engaging your audiences and making them aware about your brand and content marketing facilitates it like a cake walk. All you need to do is show some innovativeness and creativity in the content you are posting but never divert from the niche and target audiences in the flow of creativity and just for the sake of lengthening the content.
Raising popularity of your brand with the help of creating link popularity for search engine optimisation
The platform of social media provides a business innumerable perks and one of the best one among them is making your content go viral. Authenticity of content is enhanced when its links are popular among the audiences and they link to it. Google’s page ranking of your website reflects the authenticity of your website and it is enhanced with the help of generating link popularity. An intelligent and esprit content marketing plan makes all the good difference because it’s your excellent content only that acts as your link resource for search engine optimization. The outbound links coming out from a website having a high page rank are simply herculean.
Types of content marketing
Among the following forms of content marketing, some are conventional and some are new. It’s always great to create a balance between the conventional and innovative forms of content marketing in order surprise your audience, but at the same time make them feel at home. Content marketing is originally incepted from inbound marketing which focuses on making the customers and prospects feel important and building relation with them and that must be kept in mind while implementing the various forms of content marketing. Let’s see a few examples of content marketing and understand its types.
Some facts and figures
The chart below reflects the correlation of number of website pages and traffic index. Length of the content of a website affects the traffic in a very big way and holds a great responsibility in terms of inbound marketing.
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SEO Corporation- Your one stop solution to all Content Marketing related issues The pool of sophisticated technical know-how and super talented manpower makes us the best content marketing firm in the industry. The testimonials and complimentary word of mouth from our satisfied clients stand witness to it. Our philosophy on content marketing is simple yet very in depth. We believe in attracting the customers and prospects with the use of right marketing tools at the right places and optimising it for the social media and search engines. We strive hard and successfully craft content marketing plans that convert the traffic into profitable offers. Customer Relationship Management is our belief and that’s what helps us delight our customers and give them the WOW experience. If you are looking for a Content Strategy Agency choose SEO Corporation and not only you won’t regret the decision, you will thank us later.