Best Political Digital Marketing Company

Which Ad Agency Managed Modi’s 2014 and 2019 Elections

Irrespective of what you think of Narendra Modi, there is no denying one thing.  He is a brilliant marketer. The Lok Sabha election juggernaut that has been rolling since 2014, is a study in how to create a successful brand. Of course, behind the scenes there was a mammoth machinery of advertising agencies that worked tirelessly, day and night to imprint brand Modi in the minds of the consumers i.e. the Indian public. Let us take a look at the agencies involved.

Ogilvy and Mather, Soho Square and media buying agency Madison World were responsible for bringing BhartiyaJanata Party to power in the 2014 Lok Sabha elections. They repeated this feat in Haryana and Maharashtra in 2014 and in 2019, these companies were selected again to handle the publicity for the government. The result was that some of the greatest advertising legends in India such as Ogilvy & Mather’s Piyush Pandey, McCann World Group’s Prasoon Joshi and Sam Balsara of Madison World dedicated their skills to the task of making Modi victorious. Advertising agency Soho Square handled the television, radio and print campaigns. They also came up with the now famous slogan, “Ab ki baar Modi Sarkar”.

Along with the direct involvement of these big agencies, we also had a small part to play in the success of the BJP, as we also completed some of the work that was passed on to us by these agencies.

Online Political Reputation Management

This is the age of digital where it might have taken you years to build a reputation but that could be tarnished instantaneously due to comments on social media.  Every person who is somewhat popular in public would want to remain so and retain their public image. More so, if you’re a politician. Politics and politicians make for inherently controversial topics. A politician derives his strength from the masses and therefore it would not do well for them to be seen negatively by the public. This is where online reputation management comes in. Using our internet marketing for senators, you can ensure that all the positive voices about you come to the foreground while the negatives disappear in the background. From websites to social media platforms, we change negative online sentiment into positive.  Hostile comments, disparaging blogs, unfair news articles, ancient legal issues, and blatant smear campaigns – we take care of everything.