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Which Ad Agency Managed Modi’s 2014 and 2019 Elections

Irrespective of what you think of Narendra Modi, there is no denying one thing.  He is a brilliant marketer. The Lok Sabha election juggernaut that has been rolling since 2014, is a study in how to create a successful brand. Of course, behind the scenes there was a mammoth machinery of advertising agencies that worked tirelessly, day and night to imprint brand Modi in the minds of the consumers i.e. the Indian public. Let us take a look at the agencies involved.

 

Ogilvy and Mather, Soho Square and media buying agency Madison World were responsible for bringing BhartiyaJanata Party to power in the 2014 Lok Sabha elections. They repeated this feat in Haryana and Maharashtra in 2014 and in 2019, these companies were selected again to handle the publicity for the government. The result was that some of the greatest advertising legends in India such as Ogilvy & Mather’s Piyush Pandey, McCann World Group’s Prasoon Joshi and Sam Balsara of Madison World dedicated their skills to the task of making Modi victorious. Advertising agency Soho Square handled the television, radio and print campaigns. They also came up with the now famous slogan, “Ab ki baar Modi Sarkar”.

 

Along with the direct involvement of these big agencies, we also had a small part to play in the success of the BJP, as we also completed some of the work that was passed on to us by these agencies.

Digital Marketing for Politicians and Senators

Marketing and politics have the same objective – to convince people about something, in most cases, to buy the product. Here the product is the politician and the purpose is to convince people to vote for them. This is where digital marketing can come in and play a role that is much more than traditional marketing. Digital Marketing can not only project what one has done for the society, it can also help to play up your strengths and hide your weaknesses. For example, in the case of BJP, good campaigning helped Narendra Modi get over the three challenges of a regional brand trying to become national, connecting with the youth and over 150 million first-time voters and getting past the shadow of the 2002 anti-Muslim riots in Gujarat.

 

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Our Political Online Marketing Services

Here are 6 strong reasons to choose our Political Online Marketing Services. We can be your one-stop Internet Marketing service provider for all your requirements

WhatsApp Messages

We send out tailored WhatsApp messages to dedicated groups of your audience based on the value they bring to your voter base.

Display Banners

We study and find out where your target audience hangs out the most in the digital space and then show them display banners accordingly. The messages on these banners will speak directly and appeal to the target groups.

Social Media Marketing

Social Media Marketing on platforms such as Facebook, YouTube, and Twitter appeal to the tech-savvy younger generations of your audience. Social Media Marketing Campaigns run by us take advantage of data-driven marketing techniques to mine targeted information that will help to run better campaigns.

Missed Call Campaign

We also provide the services to run a missed call campaign where anyone who wants to join your political party just needs to give a missed call.

SEM Ads

We help you with SEM ads that focus on popular issues such as climate change, gun control Afghanistan, human rights, Mexico and more. We will use different ways of advertising including AdWords, press releases, Wikipedia, blogging and social media.

Webinars and Live Rallies

We also broadcast webinars and live rallies to your supporters and prospective supporters, irrespective of the device they are on. We deliver device agnostic streaming services.

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Online Political Reputation Management

This is the age of digital where it might have taken you years to build a reputation but that could be tarnished instantaneously due to comments on social media.  Every person who is somewhat popular in public would want to remain so and retain their public image. More so, if you’re a politician. Politics and politicians make for inherently controversial topics. A politician derives his strength from the masses and therefore it would not do well for them to be seen negatively by the public. This is where online reputation management comes in. Using our internet marketing for senators, you can ensure that all the positive voices about you come to the foreground while the negatives disappear in the background. From websites to social media platforms, we change negative online sentiment into positive.  Hostile comments, disparaging blogs, unfair news articles, ancient legal issues, and blatant smear campaigns – we take care of everything.

 

Our Credentials

SEO Corporation is no newcomer in the industry, having been around for more than 10 years. We have worked for more than 587 clients from more than 57 countries across the globe.  We have a rich experience of delivering quality reputation management services to politicians from different countries including senators and councilors from the US. In India, we have worked directly and indirectly in the 2014 Lok Sabha elections, elections in Rajasthan and the Delhi elections where we have responsible for the social media campaigns of many MLAs and MPs. We have worked for all the prominent political parties in India however since they are sensitive, we don’t disclose the names.

 

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Previous Case Studies

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Pricing Plans

Here are standard pricing plans. We can offer to customize the package as per your requirement.

PANDA

$499 /Mon
  • Number of Keywords 50
  • On Page Optimization
  • Local Search Engine Submission
  • Local Listing Optimization
  • 1 Article Writing
  • 40 Directory Submission
  • 20 Social Bookmarking
  • 1 Article Submission
  • 10 Article Social Bookmarking
  • 2 Additional One Way Links
  • Blog Submission
  • 1 Press Release Submission
  • 1 Video Submission
  • Facebook Fan Page & Twitter Account Creation
  • 4 Posting Content on Facebook
  • 4 Posting Content on Twitter
  • 1 Hour Consultation with SEO Corporation
  • Website Content Writing(Page)
  • Blog Writing
  • Press Release Writing
  • Photo Sharing
  • Google Plus Brand/Business Page Creation (New)
  • Profile Content Writing
  • Gathering Followers
  • Custom Twitter Background
  • Facebook Video Uploads
  • Facebook Welcome Page
  • Facebook Cover Page
  • Replying/Retweeting(Networking)
  • Facebook Question Application

PENGUIN

$999 /Mon
  • Number of Keywords 120
  • On Page Optimization
  • Local Search Engine Submission
  • Local Listing Optimization
  • 5 Website Content Writing(Page)
  • 2 Blog Writing
  • 5 Article Writing
  • 2 Press Release Writing
  • 80 Directory Submission
  • 50 Social Bookmarking
  • 5 Article Submission
  • 20 Article Social Bookmarking
  • 10 Additional One Way Links
  • Blog Submission
  • 2 Press Release Submission
  • 5 Video Submission
  • 5 Photo Sharing
  • Google Plus Brand/Business Page Creation (New)
  • Facebook Fan Page & Twitter Account Creation
  • Profile Content Writing
  • Gathering Followers
  • 10 Posting Content on Facebook
  • 10 Posting Content on Twitter
  • Custom Twitter Background
  • Facebook Video Uploads
  • 1 Hour Consultation with SEO Corporation
  • Facebook Welcome Page
  • Facebook Cover Page
  • Replying/Retweeting(Networking)
  • Facebook Question Application

ZEBRA

$1999 /Mon
  • Number of Keywords 300
  • On Page Optimization
  • Local Search Engine Submission
  • Local Listing Optimization
  • 12 Website Content Writing(Page)
  • 8 Blog Writing
  • 10 Article Writing
  • 4 Press Release Writing
  • 150 Directory Submission
  • 100 Social Bookmarking
  • 10 Article Submission
  • 30 Article Social Bookmarking
  • 18 Additional One Way Links
  • Blog Submission
  • 6 Press Release Submission
  • 10 Video Submission
  • 15 Photo Sharing
  • Google Plus Brand/Business Page Creation (New)
  • Facebook Fan Page & Twitter Account Creation
  • Profile Content Writing
  • Gathering Followers
  • 20 Posting Content on Facebook
  • 20 Posting Content on Twitter
  • Custom Twitter Background
  • Facebook Video Uploads
  • Facebook Welcome Page
  • Facebook Cover Page
  • Replying/Retweeting(Networking)
  • Facebook Question Application
  • 1 Hour Consultation with SEO Corporation

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