21.9% of the prospective clients start with an internet search to find an attorney, according to Lawyernomics. If you have not optimized your website for tapping the traffic through search engines then you are losing a major chunk of business to your competitors. If you are an attorney or a law firm then you should kick-start SEO of your website immediately before your competitors leave you far behind.
Get a great looking website which oozes trust, experience and credibility; otherwise your Marketing is doomed to fail. The website should be responsive (mobile friendly) and it should load fast. According to our experience, a website should not take more than 1.4 seconds to load. If you want specific suggestion for your website, so that it can load fast then check it here. This tool will give you specific suggestions to increase your website speed and performance. In case, you need our help to implement these suggestions then feel to ask us.
Let me give you an example. Say, you are a tax attorney in Maryland, then you would like to be found for keywords related to Tax attorney Maryland ( Some of the examples can be: tax help Maryland, Maryland state tax attorney, Business attorney Maryland, Tax accountant Maryland, Personal tax etc.)
Our SEO experts can help you choose the right keywords based on your competitor’s analysis, your target audience (city), traffic and competition. Ranking for local keywords can take three to six months depending on the competition, your current optimization and your previous optimization history. After you have finished keyword research, you need put relevant meta tags on the website and then get high quality link from authority website. SEO of a law website is easier said than done but rewards are unlimited.
Ranking in top on search engines not only brings traffic to your website but also make you look like an established and trusted brand.
You can get a lot of exposure, if you get listed on Google places with the right keywords. Besides, get your directory listed in all major attorney directories.
Create a LinkedIn page, Facebook page and twitter page and engage your audience on these social networking sites. You can run sponsored ads on Facebook to reach your target audience.
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