Some of the ethical steps to be taken to stay head in the competitive world


Some of the ethical steps to be taken to stay head in the competitive world

Joshua Hardwick
Vishal Vivek
Entrepreneur, Virgo, speaker, writer, a pampered son & a loving brother. Featured as Inspiring Indian by The Times Group. Life is still unfolding for me. Lots to be written in the coming years. You can read some old news about me here: and my short story here( reprint of the story which was published in the Times Group book): Last but not the least, I am grateful to my mom & dad, my sisters, my friends, my fans for filling my life with love & happiness. Amen!

Today, it is not enough to talk just plainly about SEO and its effectiveness in the online marketing world. Everyone knows about SEO click here and its benefits, but only those who use the SEO techniques effectively will finally kiss the cup of success. No one can deny the fact that SEO is essential to

Today, it is not enough to talk just plainly about SEO and its effectiveness in the online marketing world. Everyone knows about SEO click here and its benefits, but only those who use the SEO techniques effectively will finally kiss the cup of success.

No one can deny the fact that SEO is essential to lead more visitors to a website, but how? To stay ahead and generate more business leads one should try to concentrate on those areas of SEO which can be called as its pillars – content, signals and social media, to make every single effort countable.

Earlier the most basic step in SEO was link building service. People considered link building as a number game and try to add as many link building articles as possible from different websites and directories. Links of the targeted website was included in the article and posted in a bunch of directories that provide instant approvals. However, now all those practices are going to be history.

If you want to stay ahead in the competitive business world then build high quality links. Do you know why? Links play a prominent role in the search engine ranking factor. Experts have the opinion that quality and quantity of links will determine nearly 15% of the performance of a website. Links are like junctions or signals which help customers to move in the direction they wish to go.

Link signals to speak about your website

Link Signals help search engines like Google to analyze the popularity of each page of a website and measuring metrics like authority, trust and spam. A website or a webpage that is linked with other websites in a number of ways or number of times indicate the importance of the site. Such sites will be considered trustworthy and will get higher ranking during the webpage ranking process. Here onwards start developing strategies that will assist you in checking the relevancy and reputation of links that you are going to insert in the link building articles.

Some of the elements of Link signals that are considered to be critical while checking its relevancy includes global popularity. A link that is constantly used by a large population indicates its popularity among the public. A popular website will always find a prominent place in the ranking process. Topic specific popularity is another noteworthy factor.

When a link is getting popular on a specific topic then it will automatically jump into the top raking position. Anchor text is another important element in Link signal that search engines use for ranking. If a large number of links points towards a page that has specific keywords then that page will get high ranking for the targeted phrase.

It’s time to believe in High Page Rank linking

As getting more links or increasing the number the links to a website is not enough to improve web page ranks, trying to concentrate more on High pr Link building will allow you to achieve targets for a certain extent. High pr Link building is nothing but linking your website with a webpage or website that has high page rank.

It can be vice versa. Those websites that have high page ranking will link to your website when they find something relevant in your site. How about linking your website with Wikipedia? Website like Wikipedia has a very high page ranking as it contains very relevant and trustworthy contents. When you connect your webpage with relevant high PR websites it will automatically improve visibility and popularity of your website.

Page ranking – a voting system

High Page Rank linking is important as it benefits your website in a number of ways. First and foremost factor is popularity. High ranking automatically improves the popularity of your website as web users’ start thinking that there is something valuable in your website. Inbound links to your website helps search engines like Google to measure the value of your website and give it a rank.

Page ranking has the power to add weight age to your website. Your website starts getting higher organic traffic when search engine mark it as highly authoritative. Page rank increases geometrically and it is based on an algorithm. Each and every incoming link will be counted during the ranking process. Those links with lower PR (0-3) will not be included as most of such links are not considered valuable. Indexing is also carried out primarily on websites that have high PR score. Indexing is a procedure where search engines will visit a website and index contents in it as per relevancy.

Moreover, advertisers like to place their Ads in websites that have a high PR. Advertising will be effective when there are more viewers. A page with high PR score will get high organic traffic and advertisers want to utilize it in every possible ways.

Importance of creative link building efforts

One hot topic gaining attention now is High Domain Authority Link building. What is Domain Authority? Well, those who are new to the field may have doubts regarding this. It is nothing but a calculated metric that will predict how well a particular domain may be ranked in the web search result. Some of the elements that are used in calculating domain authority are link counts, MozRank, scores of MozTrust and data from the Mozscape web index.

This is mostly used by professional SEOs to determine which sites or pages of a website will have important links and which can get high page rank scores. As high ranking will automatically improve the popularity of a web page or a website, the High Domain Authority Link building is useful in checking the relevancy of a web page by checking various factors like inbound links and popularity of links. As search engines like Google are using a wide number of algorithms in determining the relevancy of web pages, use of metrics like Domain Authority can help in envisaging the growth prospects of a particular website.

Use of tried and tested domains is one of the best ways to score good organic results. Newly introduced domains will take time to enter into the good books of search engines. A domain that exists for a long time will be ranked based on a number of factors including links towards it, online activities, and the category to which it belongs including the sub-domains used under it. It’s like the old saying “Quality of wine is determined by its age”. The longer we keep it, the higher its taste will be. Likewise, search engines will rank a domain based on its behaviour on the web.

Everyone likes to take their business to great heights by achieving high page rankings. One of the most practical ways towards it is Contextual link building. Use of the concept in an ethical fashion can help in gaining huge benefits. By updating the algorithm Google is once again underlining the importance of Contextual link building.

Use of relevant content and contextual links enhance the readers’ experience. Only satisfied readers will visit a web page or a website again. Contextual link building improves visibility of your website and assists in getting more back links. Linking your site with high PR websites will also help in improving the sales of your product or service.

Building a strong platform on trust and satisfaction should be your primary goal. Success of business depends on numbers. Effective implementation of SEO strategies will surely improve the game of numbers.