The online video marketing plays a vital role in today’s digital world and it has continued to show a vast growth even in 2019. As per the survey, an average person spends nearly 1.5 hours a day doing nothing but watching videos and 81% of businesses use it for their growth. Videos have been helping the small, mid-sized and large-scale organizations for years, with most of them, are claiming to continue with the same tactic for marketing.
Indeed, videos are visually appealing, user-engaging and interactive. People are more likely to know more about a business, a product or a service if they can see what it has to offer – in terms of benefits.
Using video marketing may seem like a daunting task, but the investment is always worth it. In fact, it is being assumed that by the end of 2020, 80% of internet traffic will be generated only through videos.
You want to see yourself in the same ratio, right? Why not take a step now?
Here how to maximize the business reach and sales with video marketing-
Tell a Brand Origin Story – The products or services you’re offering today might be amazing, but you won’t be able to increase your business ROI without giving a reason on why should your audience go with your brand?
Storytelling is one of the latest additions to the marketing trends nowadays, and what could be an effective way to tell a story than a video. Create a video on how your brand started. What’s the main idea behind it? How it will benefit your customers?
Build a Webinar Series – Also known as one of the great ways to showcase your skills and expertise, webinars can help you establish a strong reputation in your niche.
What’s your specialization? It’s always good to start with a scratch. Prepare a list of all the interesting topics. Now, think about the information you want your audience to know about your business. For example, what you are mainly into? What services you’re offering.
Answer every question and in the end, you’ll have a rough outline to come up with webinar series.
Use Customer’s Testimonials – Customer testimonials provide an insight into your business and showcase if the product/service is worth for money. Make sure to use real and valuable testimonials in your videos.
How reviews the beneficial?
- The reviews help the audience to make a better decision about your business.
- The reviews make marketing more relatable to potential clients.
Include a Call to Action – Make sure to include a call to action at the end of every video. This action helps the audience to quickly decide what they need to do afterward. Don’t create/share any video – if it has nothing to encourage its target customers.
The Last Words – Don’t rely on just video marketing! Although it’s an effective way to generate potential business leads, several brands mix in videos with other features of marketing.
If you keep producing the same video content time and again, your target audience will soon get bored of you. Use videos with infographics, high-quality images and written blogs/articles to make the most out of it. At the same time, you can also think of bringing live streaming videos.
What’s your take on this? Let us know!