Now with +Post ads you can take a piece of your Google plus ( Google+) content like a video, picture, a hangout or a status, and with a few clicks, turn it into media rich ads (display ad).
The brand advertisement industry has been waiting for this very desperately. This will help advertisers engage billions of users across two million websites in Google display network with +Post ads.
There were speculations about Google monetizing Its social networking site as Google plus has million of active users. Google has been testing with +Post ads recently with some big brands.
Writing about the effectiveness of +Post ads, at Eran Arkin Google plus wrote that some exclusive partners like Toyota USA and RITZ crackers and Cadbury UK have been running +Post ads. They have seen 50% higher engagement rate than the industry average for rich media ads.
+Post ads concept is an ingenious concept because the advertisers can start conversation with their audience right from the ad. Having social annotations on the ads will certainly help more brand engagement among peer group.
Now, consumers can share your ads ( video, status updates etc), leave a question or comment etc.
See, how Toyota have been engaging consumers with +Post ads. If you want to participate in +Post ads, beta testing click here.