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Search Engine Optimization Services What We Cater to

We mostly cater to the needs of small businesses and startups. Often startups, local businesses does not have sufficient amount of liquidity or cash for splurging big amount on advertizing. That is why getting ranked organically is the best thing they can do as it helps them get customers with just little amount of money. By outsourcing their SEO services in India, they can save up to 60-70 percent more than Google Adwords or other types of advertisements.

Why You Choose an SEO Company in India?

An SEO services provider like SEO Corporation is far more affordable than overseas service providers. You may have reservations or doubts about outsourcing, but you should know that even if you hire local overseas SEO services providers, eventually they outsource it to SEO firms in India. So you are exposed to outsourcing indirectly. Therefore, there is no point in paying three times the money when in reality you can get it done far more affordable. In case you just want us to complete certain manual tasks such as keywords research, meta tag optimization, link building or any other task while retaining the strategy part with yourself, we can help you save a lot of money.

Search Engine Optimization Company India

How We Can Help Your Website Rank Top in Google

Getting ranked in search results is not easy as a lot of competitors are vying for the same spot. You need to work really hard in a smart way to outrank them from their place. We follow a proven scientific formula to achieve your goal. These are the best practices outlined by Google and our own experience of what works in the SEO due to hour years of experience of serving a large number of clients in different industries from different geographies. So we don’t see any region that we can’t help. If our process is bringing results with scores of other clients , it will work for you use well.

SEO Company India

Our SEO Process

You need to understand that SEO is not a onetime process since search algorithms are constantly evolving and even your competitors are always applying constant new strategies. Therefore, to outrank them you need to always think of outranking them. Whether it’s on-page optimization, off-page optimization or link building, you need to keep working. Apart from that, Google always keeps releasing ne updates, that you should apply.

You might be happy as you are getting huge traffic and your page ranks in every category. This means you have achieved success in visibility. But, you should know that your competitors are working to displace you. In such a situation, maintaining the dominant position continuously will be a challenging task for you. Our competitive intelligence analysis will help you to know what your competitors are exactly doing. We help you always stay ahead in the game.

All of this may not be easy to do for you as it’s time consuming and also you don’t have skills to do the same. Here is how we do it.

Phase 1

Competitive Research

Analyzing the competition is important if you want to rank. Unless you don’t know your competitors, how can you outrank them? We study their link profile and content strategy and then make a thorough plan for short-term and medium term. Once we have clear idea of the competition, things become easier.

Phase 2

On-Page and Off-Page Optimization

On–page SEO factors affect SEO ranking. A good SEO agency knows the importance of optimizing individual web pages to rank higher and attract more relevant search traffic. It refers to a both the content and HTML source code of a page that can be optimized. Off–page SEO factors is about links and other external factors. On all on-page SEO factors, content page is the meat of the entire process. So, your content page should be highly relevant. We optimize your page in four important areas:

  • Title tag
  • URL
  • Content of page
  • Image alt text

A well optimized web page should have following criteria:

  • Every page should have just one H1-tag to make the title clear to Google. This is very important as Google can identify the type of your website through title tag. It should by hyper-relevant to the topic Must have keywords in title tag.
  • Meta descriptions are what show up as an excerpt when Google displays your page as a result to searchers. It’s easy to spot who’s done their SEO homework and who hasn’t by the Meta description.
  • Must have keywords in the URL.
  • Contain keywords in the image alt text.
  • Specify keywords several times throughout text content.
  • Must have keywords throughout the content.
  • It should link back to its category page.
  • Link back to its homepage.

How To Get No #1 Rank In Local SEO Ranking

SEO Services in India

Are you looking to optimize your website in the local region but don’t know how to start? Let’s see how we can achieve amazing local SEO results for your website with local SEO services in India. Whenever it comes to promote your business on web, considering local search is a great avenue to start with. A large number of online marketers have worked with many small and mid-size businesses to give wings to their online search efforts and meet their revenue targets using local SEO. The first thing to keep in mind while promoting your business in local places is that this demands a distinctive application of tactics and efforts as compared to generic SEO. Local SEO is very much different from a general SEO campaign as local search results tend to vary more quickly than any other.

There are myriads of factors that need to be thoroughly considered while executing a local SEO campaign. By optimally utilizing all the relevant factors, you can choose to achieve best return on your hard-earned money. In some cases, when results don’t appear rapidly, people gain a perception that local SEO is not less than spamming. However, this is absolutely wrong.

The following SEO tips are sure to strengthen your SEO efforts.

First Things First

Before you go full throttle with your SEO campaign, there is a lot of up-front work needed on your website. This would ensure that you can expect to get best results, particularly if you wish to rank within the local pack listings.

To rank with the above types of listings, it is recommended to give lesser attention to link building efforts and more to local NAP citations, local reviews and My Business signals.

Doing Local SEO Audit

The first step of any local SEO process is to know where you stand. Whether you are talking to a prospect or expecting a new client, site audit is the first step towards any successful optimization campaign. If you’re a business owner, a site audit can help you decide the quality of your SEO service provider. An effective SEO audit helps you discover what’s wrong with a site or a page and what areas you need to tackle first.

So, how we conduct your own 30-minute local SEO audit?

Step 1: Keyword Analysis

Relying on search engine marketing (SEM) to drive leads and customers can work just fine. But it just might take some time. If you want SEM to give the best results, you have to start your local audit with its basic building block i.e. keyword.

Search the important terms of the prospect's business in their target area. These results will provide an inkling of their current rankings and position in the SERPs. If you're coming across only organic results, this business might be better suited for an organic SEO campaign rather than a local SEO campaign.

a. Search the top terms. Do you see local results?
b. Look up to 4 pages for the business and note the rankings, if any.
c. Note if they’re running any AdWords campaigns.

Now evaluate if there is local intent for this business. Though organic campaigns can benefit from local SEO, the focus of the campaigns can differ greatly. At this juncture, you can determine if the prospect is a right fit for you. If the answer is no, there is no need to go ahead with the audit.

Step 2 - Search Business in Google

Search the business and the city in Google to check if their Google+ page link is showing up in the results.

If not, there could be many factors at play. For example the reasons could vary from no listing to old style listing, Google not properly associating their website with their listing or, a penalty preventing the listing from showing up.

a. Set your search location to the city of the business and, then search the company’s city. Do the Google+ page and reviews appear under their search result?
b. Does their local knowledge panel appear on the right?
c. If no Google local listing shows up, go into Google+ Local and conduct a direct search. Does a listing show up now? If yes, make a note of it. The listing could be unverified, have multiple account owners, may not have been properly upgraded from the old dashboard, received a penalty, and so on.

Step 3 - Google+ Local Page

A swift scan of their Google+ local page will help assess the health of their page and also see if there are any major concerns like listing not showing up, spammy description or poorly chosen categories.

a. Is the description user-friendly? Would someone click on their site to learn more about their business?
b. Is the description unduly replete with keywords? The description field is not considered in the ranking algorithm, but is checked in Google's spam filter. There's no benefit of stuffing it with keywords.
c. Does their primary category reflect their business motto?
d. Have they associated more-than-necessary categories with their listing? Having too many categories result in "category dilution" because your category strength gets split across many categories.
e. Review their Google Map Maker stats by searching their business’ name and city, then click Edit This Place on their listing. Choose the Category section and note the other categories associated with their listing. Do any junk categories need to be removed?
f. Do they have some reviews? If so, are they good reviews or do they appear like a slow business?
g. Is the all-important contact information listed? Are the details like Address, working hours, website mentioned?

Step 4 - Review Company Website

Analyzing the website gives you a clearer picture of at what stage this client is in the local SEO funnel. You gain insights into the direction their campaign will go; whether or not they need a complete overhaul, some minor updates made.

a. What’s the homepage title tag like? Does it have brand, location, and keywords?
b. How good is the content on the homepage? Is it stuffed with keywords?
c. Has the NAP (Name, Address, Phone number) been properly marked up in Schema?
d. Are specific pages about the company's services or products available? Is the content well written?
e. Are there any quality title tags on the rest of the site?
f. Does the home page have a contact page? Did they embed a map on this page?
g. Do they have a company blog? Is it active and how are the articles?
h. Any immediate reaction to the overall design? Does it make you want to give them a virtual high-five or hide in a corner?
i. Do they list their social networks? Are they linked properly?

Google My Business

If you haven’t performed it earlier, you should make no delay in claiming your Google My Business page.

There are many resources available where you can get to learn this procedure. The internet is full of various articles.

Once you’re done with its setup, there are various things that you need to keep in mind including:
  • Add a long, unique description that’s configured precisely and includes links.
  • Select the correct categories for your business.
  • Upload as many photos as possible.
  • Include a local phone number to your listing.
  • Add your business address that’s consistent with that on your website and local directories.
  • Upload a high-resolution profile image and cover photo.
  • Add your opening times/days (if relevant).
  • Obtain genuine reviews from customers.

NAP (Name, Address, Phone Number)

The key to success here is consistency. Make sure that you get your full NAP across your website which means on every page. Moreover, it is recommended to use the exact same details/format when you list your address on other websites.

You can refer to Schema.org markup on your NAP to provide the search engines all they need to show your company information correctly.

There are many examples available that show how a local business in a region has put their NAP in the footer of their website, marking it up with Schema.org data markup. Below is the code that you can embed on your own website:

    <div itemscopeitemtype="http://schema.org/LocalBusiness">
    <p itemprop="name">COMPANY NAME </p>
    <p itemprop="address" itemscopeitemtype="http://schema.org/PostalAddress""> </p>
    <p itemprop="streetAddress">ADDRESS LINE 1 </p>
    <p itemprop="addressLocality">CITY </p>
    <p itemprop="addressRegion">REGION </p>
    <p itemprop="postalCode">POSTCODE/ZIP </p>
    <p itemprop="telephone">PHONE NUMBER</p>
    <meta itemprop="latitude" content="LATITUDE" />
    <meta itemprop="longitude" content="LONGITUDE" />

The only thing you need to do is to change the above text in bold to your own requirement.

Local Reviews

It is to keep in mind that local reviews play a vital role in improving your local search rankings; no SEO company in India can afford its power. Therefore, it is always good to spend some time getting them. These reviews don’t just mean Google reviews. So, you would always want to concentrate on getting reviews on your Yelp page and on other local directories. There is no harm in banking on other review sites but your top most priority should be on Google reviews.

To start with, it is good to get into a conversation with your existing client base and check if they would be interest in reviewing your products or services on web. To promote this, you can choose to incentivize them for their time and efforts. Another wonderful option is to develop a page on your website that can provide instructions to your customers on exactly how they can evaluate your business. The overall value of this is highly effective when it comes to getting in touch with customers, particularly the non-technical ones!

Local On-page SEO Factors

On-page SEO for local businesses follows some traditionally employed SEO tactics. There’s still a large weighting towards the on-page content in regard to local search listings, therefore it’s important that, where possible, you yield the best return out of your content.

Local Link Building & Citations

This is a crucial step in any local SEO strategy and also the most overlooked one. In comparison to general SEO campaigns; local SEO results depends much more on links from other regional websites vital to your business. This practice is less about obtaining links from best authority websites, and more about gaining links from websites local to you that are involved into the same category you’re involved in.

It simply means that local directories are a great resource with respect to link building, particularly when it comes to building citations. Here the term ‘citation’ refers to your business’s name, address and phone number (NAP). If these citations refer to your business NAP, there is even no need to link them.

There are various tools available that can help you check out any existing citations and then update them so as to make all of them consistent. You can also use the tool to track your competitors’ citations and add your own to the same websites.

Local Link Building Strategies

Though there are lots of strategies available to move forward, below are the few ones that are more prominent.
  1. Build a local resource using public data and reach out to local press in order to gain exposure. This would surely bring awesome results.
  2. Run your own local meetup or event and get through links from the local event page.
  3. Sign up to press request services to get quoted in local publications (huge potential for high authority, local links).
  4. Run an AMA on Reddit and within other local communities.
  5. Schedule interviews and columns within popular online publications.
  6. Offer a discount to local organizations for your products/services in exchange for a linked mention on their website.
  7. Enter local awards (or start your own if there aren’t any!).
  8. Spend time dedicated to local PR outreach to get online and offline coverage in local news.
  9. Run regular competitive link research and capitalize on any new opportunities that your competitors have gained.
  10. Offer scholarships (you get links from local universities) or offer jobs to students (you can get links from their careers pages).

SERP Click through Rate

Another important indication that is quite popular is CTR from the SERPs. You would get no shock as it is largely used as one of Google’s basic Quality Score measures within their AdWords platform.

To optimize your SERP CTR, try out below things:
  • Make sure you have Schema.org markup set up, with reviews (if appropriate).
  • Make your title tag easily readable and connected.
  • Make a detailed meta description, relevant to what users are looking for.
  • Use Twitter/Facebook/Google+/Reddit to divide test titles to measure CTR from social and then take those results to adapt your SERP piece.

The above given points are sure to add immense value to your local SEO efforts and ensure optimum ROI for your campaign.

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