We mostly cater to the needs of small businesses and startups. Often startups and local businesses do not have the right amount of cash needed for some ‘Epic Advertising’.
But with SEO, we help these businesses rank high on Google organically and get unbelievable traffic. The good news is that SEO and SEM don’t cost a lot!
By outsourcing your SEO services to reputed Indian firms like our own, small businesses and startups like you can save more than 60%-70% money in digital marketing.
When we established the company in 2011, the sole objective was to be able to help out the startups and small-scale businesses.
What helped us grow as the financial advantage we offered to our clients.
We didn’t cost as much as the overseas digital marketing companies.
Our hourly charges that one-third of our global competitors and yet we’ve never failed to turn in a grand profit!
We are dedicated to making digital marketing available for all, no matter how small your organization is.
In fact, major overseas digital marketing and design agencies outsource their projects to agencies like ours. So, while you really pay $50/hour to a big New York or Melbourne or London Agency, your project is taken care of by companies that charge barely $15/hour.
So, why pay three times the money when you can directly contact us and get the project cost slashed to one-third!
Even if you need to complete certain manual tasks like keywords research, meta tag optimization, link building or any other task while retaining the strategy part with your team, we can help you save a lot of money.
Ranking top on Google, Bing, Yahoo isn’t easy.
There are millions of people vying for the same spot. But smart work can help you outrank your competitors.
We keep updating our strategies and ensure that our practices are aligned with Google’s guidelines. We analyze the market demand for content and keywords and help you rank top by offering maximum user experience and other strategies.
As a business and website owner, you should understand that SEO is not a one time process.
Search Algorithms evolve constantly and your competitors are always on the lookout for new strategies.
So, if you really want to outrank them and get the top position on Google, Bing and Yahoo, you need to think ahead.
SEO demands consistent and constant On-page optimization, Off-page optimization, link building and so much more.
Our team works day and night on your website and helps develop your domain authority. We do this with a strong content plan and regular onsite and off-site work.
When we say that we’ll get you on top of the first page of Google, Yahoo and Bing, the promise entails a lot of hard work. And, we deliver. For Real.
We analyze the competitor’s strategies, devise plans to maximise the output from the current search engine guidelines, design a personalized content and design strategy.
Call us to speak with an SEO Expert now! 1-855-801-9191
Digital Marketing is a lot like war. The good news is that we are hellbent on winning. And, it’s not just intent but we have won before.
You don’t go to war without knowing your opponent.
We spend hours analyzing your competition online.
We study everything from their link profile to content strategy and then devise short-term and longer SEO plans.
On-Page and Off-Page Optimization
Here is an SEO secret: Your website is the key.
Your website needs to be carefully designed if you want it to rank high and gain traffic.
This means we optimize content and HTML source code of your webpages.
We also undertake off-page optimization factors like link building, directory submissions, etc.
Basically, it’s about making your website as relevant as possible so it shows up among most searches.
Search Engines favor websites that directly answer the questions of users. So, we design your content in such a way that it answers questions.
We optimize your content with certain keywords-phrases that help hint to Google, Yahoo and Bing that your website has the answer a user is looking for.
Check out the four important aspects of On-Page Optimization:
A well optimized website is the one that has:
Are you looking to optimize your website in the local region but don’t know how to start? Let’s see how we can achieve amazing local SEO results for your website with local Search Engine Optimization services in India. Whenever it comes to promote your business on web, considering local search is a great avenue to start with. A large number of online marketers have worked with many small and mid-size businesses to give wings to their online search efforts and meet their revenue targets using local SEO. The first thing to keep in mind while promoting your business in local places is that this demands a distinctive application of tactics and efforts as compared to generic SEO. Local SEO is very much different from a general SEO campaign as local search results tend to vary more quickly than any other.
There are myriads of factors that need to be thoroughly considered while executing a local Search Engine Optimization campaign. By optimally utilizing all the relevant factors, you can choose to achieve best return on your hard-earned money. In some cases, when results don’t appear rapidly, people gain a perception that local SEO is not less than spamming. However, this is absolutely wrong.
The following SEO tips are sure to strengthen your SEO efforts.
Before you go full throttle with your SEO campaign, there is a lot of up-front work needed on your website. This would ensure that you can expect to get best results, particularly if you wish to rank within the local pack listings.
To rank with the above types of listings, it is recommended to give lesser attention to link building efforts and more to local NAP citations, local reviews, and My Business signals.
The first step of any local SEO process is to know where you stand. Whether you are talking to a prospect or expecting a new client, site audit is the first step towards any successful optimization campaign. If you’re a business owner, a site audit can help you decide the quality of your SEO service provider. An effective SEO audit helps you discover what’s wrong with a site or a page and what areas you need to tackle first.
So, how we conduct your own 30-minute local SEO audit?
Relying on search engine marketing (SEM) to drive leads and customers can work just fine. But it just might take some time. If you want SEM to give the best results, you have to start your local audit with its basic building block i.e. keyword.
Search the important terms of the prospect’s business in their target area. These results will provide an inkling of their current rankings and position in the SERPs. If you’re coming across only organic results, this business might be better suited for an organic SEO campaign rather than a local SEO campaign.
a. Search the top terms. Do you see local results?
b. Look up to 4 pages for the business and note the rankings, if any.
c. Note if they’re running any AdWords campaigns.
Now evaluate if there is local intent for this business. Though organic campaigns can benefit from local SEO, the focus of the campaigns can differ greatly. At this juncture, you can determine if the prospect is a right fit for you. If the answer is no, there is no need to go ahead with the audit.
Search the business and the city in Google to check if their Google+ page link is showing up in the results.
If not, there could be many factors at play. For example the reasons could vary from no listing to old style listing, Google not properly associating their website with their listing or, a penalty preventing the listing from showing up.
a. Set your search location to the city of the business and, then search the company’s city. Do the Google+ page and reviews appear under their search result?
b. Does their local knowledge panel appear on the right?
c. If no Google local listing shows up, go into Google+ Local and conduct a direct search. Does a listing show up now? If yes, make a note of it. The listing could be unverified, have multiple account owners, may not have been properly upgraded from the old dashboard, received a penalty, and so on.
A swift scan of their Google+ local page will help assess the health of their page and also see if there are any major concerns like listing not showing up, spammy description or poorly chosen categories.
a. Is the description user-friendly? Would someone click on their site to learn more about their business?
b. Is the description unduly replete with keywords? The description field is not considered in the ranking algorithm, but is checked in Google’s spam filter. There’s no benefit of stuffing it with keywords.
c. Does their primary category reflect their business motto?
d. Have they associated more-than-necessary categories with their listing? Having too many categories result in “category dilution” because your category strength gets split across many categories.
e. Review their Google Map Maker stats by searching their business’ name and city, then click Edit This Place on their listing. Choose the Category section and note the other categories associated with their listing. Do any junk categories need to be removed?
f. Do they have some reviews? If so, are they good reviews or do they appear like a slow business?
g. Is the all-important contact information listed? Are the details like Address, working hours, website mentioned?
If you haven’t performed it earlier, you should make no delay in claiming your Google My Business page.
There are many resources available where you can get to learn this procedure. The internet is full of various articles.
Once you’re done with its setup, there are various things that you need to keep in mind including:
NAP (Name, Address, Phone Number)
The key to success here is consistency. Make sure that you get your full NAP across your website which means on every page. Moreover, it is recommended to use the exact same details/format when you list your address on other websites.
You can refer to Schema.org markup on your NAP to provide the search engines all they need to show your company information correctly.
There are many examples available that show how a local business in a region has put their NAP in the footer of their website, marking it up with Schema.org data markup. Below is the code that you can embed on your own website:
The only thing you need to do is to change the above text in bold to your own requirement.
It is to keep in mind that local reviews play a vital role in improving your local search rankings; no Search Engine Optimization company in India can afford its power. Therefore, it is always good to spend some time getting them. These reviews don’t just mean Google reviews. So, you would always want to concentrate on getting reviews on your Yelp page and on other local directories. There is no harm in banking on other review sites but your top most priority should be on Google reviews.
To start with, it is good to get into a conversation with your existing client base and check if they would be interest in reviewing your products or services on web. To promote this, you can choose to incentivize them for their time and efforts. Another wonderful option is to develop a page on your website that can provide instructions to your customers on exactly how they can evaluate your business. The overall value of this is highly effective when it comes to getting in touch with customers, particularly the non-technical ones!
On-page SEO for local businesses follows some traditionally employed SEO tactics. There’s still a large weighting towards the on-page content in regard to local search listings, therefore it’s important that, where possible, you yield the best return out of your content.
Though there are lots of strategies available to move forward, below are the few ones that are more prominent.
This is a crucial step in any local SEO strategy and also the most overlooked one. In comparison to general Search Engine Optimization campaigns; local SEO results depends much more on links from other regional websites vital to your business. This practice is less about obtaining links from best authority websites, and more about gaining links from websites local to you that are involved into the same category you’re involved in.
It simply means that local directories are a great resource with respect to link building, particularly when it comes to building citations. Here the term ‘citation’ refers to your business’s name, address and phone number (NAP). If these citations refer to your business NAP, there is even no need to link them.
There are various tools available that can help you check out any existing citations and then update them so as to make all of them consistent. You can also use the tool to track your competitors’ citations and add your own to the same websites.
Another important indication that is quite popular is CTR from the SERPs. You would get no shock as it is largely used as one of Google’s basic Quality Score measures within their AdWords platform.
To optimize your SERP CTR, try out below things:
The above given points are sure to add immense value to your local SEO efforts and ensure optimum ROI for your campaign.