A lot of financial services professionals also consider PPC but the costs associated end up discouraging many.
Let’s take some sample keywords and see where PPC will take you based on these.
According to the keyword planner, there are more than a million average monthly searches on these keywords. If you were to bag only 1% of them and wanted to try PPC then you’d have to pay an average $46 (calculated through Google’s Keyword Planner) for each click. So, if the average cost per click is $46 and you are hoping for 1% clicks (10,000), you will have to pay a total of $460,000. Quite a lot of money, isn’t it!
But if you just target a couple of main and some secondary keywords and get professional SEO done, you may have a better chance.
SEO lets you win a wider audience without shelling out huge amounts of money. Given the cost per click and overall cost of paid advertising (PPC), SEO is a much more affordable, useful, feasible and practical option.
Another grand benefit of using SEO services is that there is no maximum budget limit for every day. In PPC, the minute you run out of budget by crossing the maximum number of clicks, that minute your advertisement stops showing. You have to keep paying the cost per click every day, till the day you want your advertisement shown online. This is not the case with SEO.
We charge once for all SEO services and only after the desired result is delivered. So you don’t have to keep paying for every click. And, you can attract more than tens of thousands of monthly searches on average to your website through SEO.
Using specialized SEO For Finance, you can attract business worth hundreds of thousands without shelling out a specific, fixed charge every time somebody clicks on your advertisement. It is possible that people clicking on your ad may not be the leads you want. Sometimes, they may not convert. But in PPC, it doesn’t matter if your leads/clicks convert or not. Either way, you pay the cost per click.
PPC is a costly business. SEO, on the other hand, doesn’t charge for every visitor you receive on your website. By getting you on top of the search engines, it helps you take home almost 1/3rd of the total traffic.
Let’s assume you are getting 10% of total monthly searches (1-10 million) by being on top of Google, Bing and other search engines. This means you are getting 10,000-100,000 traffic every month. If you are converting only 5% of the traffic, you are getting 500-5000 new clients every month. 500 is a great number especially if your SEO budget barely amounts to $500.
Moreover, in PPC you have to pay the additional costs for maintaining a landing page for higher conversions. A landing page is not such a necessity in SEO.
Tax lawyers and professionals, accountants, etc face heavy competition and the world doesn’t rely on traditional marketing anymore. A large number of people are looking for financial advisors, wealth managers, accountants and finance professionals online. Word of mouth is still relevant and reviews online are seen as highly important.
It’s not just important to be online but to be seen in a good light, you need to earn the trust and credibility.
Have you ever considered the amount of competition you face? If you really stand a chance against millions of websites?
Try running a Google search for Financial Advisor Miami FL and you will get about 14,30,000 results. So as a financial advisor operating out of Miami or anywhere else, what’s your plan for landing clients while competing with more than a million more professionals online?
Can you imagine the amount of traffic you’d be getting if you hit the top spot? Consider the huge number of leads that will come your way if you claimed the top spot.
Search engines focus on user experience and show results that contribute to relevant, valuable information on top. So, our SEO strategy revolves around enhancing user experience.
We use a combination of on page and off page optimization tactics to propel your website to the top. The below segment takes a look at the tactics we use in depth:
First of all, we analyze the keywords and develop an exhaustive report on what commercial and informative keywords can be targeted.
Initial Ranking Report:
The initial ranking report is sent before we start working on the website. This is done to keep a track/record.
URL Mapping Report:
Based on keyword and web pages, we design an in-depth URL mapping report.
We optimize the title tag with keyword and try to initiate the title tag with the keyword for better prospects.
SEO friendly URLs:
We make URLs relevant, searchable and to the point while optimizing them with keywords.
Title and H1 tag:
We optimize the H1 tag and add it to the title. The title is designed to persuade and attract visitor’s attention.
Subheadings and H2:
We also optimize the H2 Tag and wrap the subheadings in it. Our subheadings and h2 are highly informative and persuasive.
We encourage on-site navigation by mentioning well placed internal links on the webpage.
Other than the primary and secondary keywords, we also use numerous LSI keywords to optimize web and other content.
We optimize Alt Text for image optimization so the website indexes better.
We have an in-house team of experienced writers who produce original, longform, fresh, relevant and plagiarism free web content.
We also write and optimize accurate, attention-grabbing meta description and title details.
H Tags (H1, h2, h3, h4, h5):
We further mention headings and user keywords depending on the priority level.
We optimize your website’s technical quality using W3C validation.
Webmaster & Google Analytics Setup:
We set up your website’s webmaster and Google Analytics as we begin working on the SEO.
We help web robots crawl the website better by creating a Robots.txt file.
We also use relevant XML Sitemap to improve the website and web pages rank on Google.
We use deep linking to improve user experience and navigation throughout the website.
External Link Check:
We evaluate external links and minimize them to retain visitors for longer on our website.
Content Duplicacy Check:
We further evaluate and replace plagiarized content and correct grammatical and factual mistakes.
Page Content Optimization:
We optimize the page content to offer better user experience and improved indexing.
We further resolve the issue of canonical tags and help search engines choose the right URL that it should direct the related searches to.
Website Speed Optimization:
Your website shouldn’t take more than 3 seconds to load. We help you decrease your website’s load times by following simple strategies.
We help you minify resources and optimize code (CSS, JSS) to improve website load times.
Server Response Time:
We further help you minimize requests on a page to boost server response time.
We produce valuable articles and submit them to forums, groups, article/content banks, online publishers, etc.
Quality Directory marketing:
We discover new appropriate quality directories and claim listings.
We improve your website’s ranks by using higher classified submissions.
We regularly submit press releases for higher promotion.
We devise a research backed content strategy and produce original, engaging, inspiring content that helps you convert the traffic.
Quality Link building:
We help the website build better links to improve its popularity levels and prominence online.
Blogging is part of our content marketing strategy that we use to produce content that’s entertaining, motivating and educating.
Search Engine Submission:
We also submit the website for search engine submission before beginning work.
Video content has a higher click through and retention rates so we use videos for better promotions and improved dwell time.
Email Marketing is highly significant to generate online leads and we help you amass more leads through email marketing.
We list your website locally for better business prospects so you get more leads closer home and generate more conversions. List of citations sources we use:
Our process is simple. We start working soon as we get the plan greenlit from you. All you need to do is send us what your SEO issues are and we will do a free of cost, thorough audit for you. Depending on the audit, we will design our Strategic SEO plan and send it to you for review.
On receiving permissions, we begin with the SEO work and within promised time deliver results. During this time, we also send weekly and monthly reports with in-depth studies.