Three Most Important Website Promotion Tips for Small Businesses


Three Most Important Website Promotion Tips for Small Businesses

Jaspreet Singh
Jaspreet Singh
Passionate, Dynamic Personality, Hard working and Ground to earth persona.Always come forward for the needy people As our religion always teach us Kirat Karo (Working Hard at whatsever task you undertake and making an honest living), Vand chhako (Sharing one's wealth, possessions, and talents with others) and lastly Naam Japo (Meditation on God inwardly and outwardly through reciting, chanting and singing.

“Take up one idea. Make that one idea your life – think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success, that is way great spiritual giants

“Take up one idea. Make that one idea your life – think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success, that is way great spiritual giants are produced.”

Small businesses need SEO services more than big corporations. Big companies have aggressive sales force, references, million of dollars in advertising budget and exposure. On the other hand, small businesses are most often one man or a group of men enterprise without any sales team, advertising budget or exposure.

For any business, especially small businesses exposure, traffic, leads and conversions are required to resist the inertia of star-up otherwise like 90% of other start up your business can starve due to lack of business. It will look like a child in the picture below PATHETIC.

Marketing for Small Business

If you are an entrepreneur and you have just launched an online business, what should you do now? Your aim is to get instant exposure, business leads and conversion. In this case you should, make a short-term strategy and a long-term strategy.

The best short-term strategy for you start up is to go for pay per click advertising for first few months. You need to pay for clicks on your ads only so its quite cost effective. Besides, you can start with very small budget and choose the timing, region etc.

Its awesome and it can help you get instant traffic.  Besides you can advertise on Facebook, Bing and Yahoo. If you are not too much Internet savvy, hire a PPC consultant to help you set up advertising campaigns.

Now since the wagon has started running, don’t forget your ultimate aim. See, you will get business through PPC till the time you spend money and as soon as you cease advertising your traffic will disappear.

For the long run optimize your site for top rankings on search engine result pages. Ranking of top in search engines have lots of advantages.

Some of the advantages are as follows:

1) You get free traffic on a regular basis without spending a single penny. I have seen several clients who used to spend thousands of dollars per month on Google ad-word advertising (PPC) but when their site started ranking on top they stopped doing PPC and still their revenue crosses millions of dollars per month.
2) You might be a one-industry but people think you are a trustworthy brand. Ranking high is SERP is not only good for traffic but it is good for branding as well. People start linking to the site as well.
3) You can leave behind big corporations on search engines and this will lead you to unimaginable heights without spending on other modes of advertising or sales force.

Now, I will give you one of the best suggestions for which you will thank me whole your life. If you want to save more dollars then outsource the SEO of your site to India or the Philippines.

India has the largest number of top SEO experts, while Philippines is just emerging. Outsourcing will save your dollars, as the work, which you will get done for $5000, is the USA can get done in less than a thousand dollars in India. One of the most reputed sites in Internet marketing, SeoMoz conducted a survey about pricing.

It found that a SEO consultant in USA, USK or Australia charge approx. $400 per hour while a better-equipped SEO expert in India charges just $10 to $25 per hour. Isn’t this difference huge!! Think.  Most of the times, the results are same or better.

Jaspreet Singh and his team highly experienced Online marketers at  SEO Corporation (P) Ltd has helped thousands of entrepreneurs and small businesses succeed online by lending their helping hand in the nurturing period. Mail him at info{@} or call him at + 91 987 149 2562 for one to one consultation to discuss the best ideas and strategies for your business.

Ref: A campaign to help small businesses succeed online through SEO India Services.

However, getting the right things work could get crazy for small businesses. As I explained earlier in the post, a long term strategy should be formulated. But, what are the ingredients of this so-called long term marketing plans? Actually, there are numerous tactics to adopt and implement. For your benefit, I have listed some of these tactics:

Content-driven Marketing for Small Business:

In sharp contrast to doomsayer’s proclamation, reading is far from dying. For leisure or necessity, people are not willing to give up the habit of reading. In my view, reading and writing will always remain an indispensable part of human civilization. Anyway, the present era is all about reading online. So, content marketing should be adopted by even small and new companies on Internet.

Remember that you’re a small business, but your vision is big. This broad attitude should be reflected in your writings as well. Plus, adorn your entries with extensive research and analysis. And kindly deviate from article submission to hundreds of low-quality sites. Maintaining an upright blog with high-quality entries is the correct way.

Content Marketing Tips
Content Marketing Tips

An out-of-the-box Design:

Your online design definitely needs a great design. But, the need is to get a unique layout that sets your site apart from other rivals. The same philosophy should be recurred in terms of usability. Remember that your prospective customer is battling attention-deficiency; so, it makes sense to surprise him with a fresh design philosophy.

I have always advocated pleasant user experience to retain customer loyalty. Remember that you don’t possess huge marketing budgets. So, retaining clients should be your top-most priority.

Small Business Web Design Tips
Small Business Web Design Tips

Capitalize on Videos:

YouTube alone serves 100 millions videos every single month, and the number will only increase in the future. These video sharing sites extend small businesses an opportunity to reach out to new audiences. As per the expenses are concerned, the investment costs are far from being outrageous. In fact, the positive results even make the investment seem trivial.

Interestingly, very few businesses have realized the importance of video optimization. Hence, the results are fairly swifter than other marketing options. For a successful video campaign, you need to learn how to blend purpose and profit. Never try to directly sell any product or service. You aim is to establish your authority; visitors will come eventually.

Business Growth
Business Growth

Social Media Outlets:

The ultimate savior of startups is the proliferation of social networking sites. Sadly, this medium speaks a different language, and you are required the learn it. I am talking about the fun factor associated with Facebook, Twitter, etc. But, for a small business, they offer right opportunities to gain instant recognition.

In my view, creating a ‘social presence’ is fairly tricky art. Here, you need to blend in, and allure others successfully. In fact, many businesses are caught off guard with insufficient preparations.

Here’s what you need to learn:

  • Share valuable and pertinent content only.
  • Diversify your concentration to different social media platforms.
  • Keep your followers abuzz with contests and promotion campaigns.
  • You can also ask for feedback.
  • Encourage followers to refer your community/page.
  • Use unique videos and picture extensively.

It should be remembered that almost every single business on the planet is already aboard the ship. So, it would be immensely difficult to gain traction in the initial few months. Anyway, we are here to chart out a long term strategy. In my view, the word of mouth publicity is very effective when it comes to social media marketing for small businesses.

Social Media for Small Business
Social Media for Small Business

Try Until You Succeed:

Similar to most aspects of your life, this manta holds true for your small business as well. Anyway, every big business was once small. So, rather than surrendering yourself to mercy of destiny, its time you take charge of your life.

In the online marketing domain, there will be times when you will hit a roadblock. At such times, move ahead with great force. Research about current SEO trends is also essential to survive in the market.

Communication is the Key:

By implementing the right SEO strategies, you can lay claim to meaningful web traffic. But, you need to learn how to convert them into revenues. In my view, excellent communication skills come handy in such scenarios, especially for small businesses. Remember that you need to convince your clients really badly.

An effective communication strategy comprises of numerous tactics. So, brace yourself to communicate on emails, calls, etc.