We begin by numerous SEO services for building links for you or you have done it on your own, on your own means because you felt that no one knows your business better than yourself and you can handle it in the best way. No matter which of the situations you stand in, you must have always wondered whether considering that you are an entrepreneur and running a business of your own.
You have years of experience in the market and have tested and tried you need to conduct a clean up of your links at all. You might wonder how to determine whether your website has a problem and how do you detect it on time before it’s too late?
Below we are going to discuss the entire process of cleaning up links starting from the very basic step of how to firstly determine whether you have a problem which needs to be taken care of, how to analyze the level of complexity of the problem and then finally how to deal with it in cleaning up.
Detecting a Problem with your Links in context with the SEO modules list:
If you suddenly get a warning from Google that your links are detected as unnatural or unwanted the first thing you should do is to check out the Google Webmaster Tools Link, navigate to ‘links to your site’ and check out the data.
Perform a mental comparison, if you find a reasonable difference, say for example, you find out that out of 199 links you have posted, 78 links has been shared, it is definitely unnatural and you for sure have some clean up work lying ahead of you. Another indication might be, if you have too many number of ‘liked content’ notification and all leading to your home page you beyond any doubts have a problem that needs to be sorted out.
If you are still not convinced then you can further click on the more option and if you notice that if your source domain seems lower than the number of links directed towards a particular content on your website then it is a definite sign of getting penalized b Google.
Once you are finally convinced that your links definitely have a problem and you need to take care of it at the earliest, you must have by now received a message from Google, indicating assistance, reading ‘where do you begin’.
Start with the links in the Google’s webmaster and download reports of sample links and latest links. Put them in an excel sheet format so that it is easier for you to view and analyze. Remove the duplicate links by unchecking on the box next to ‘first discovered’. Now filter out all the 200 and 301 status coded links and now check each link manually on a web browser. Use the following techniques:
SEO Cleanse & Recharge Ideas for Fall 2013
- Check pages for 404/Not Found error
- Note down pages which do not load any content
- Perform a search for your domain name in the link
- Search the page for “nofollow.”
- Note down where the links disappear
After you have performed all the above checks you now need to download the list of domains. Check these domains in context to your existing check list. On a new sheet copy the list of links you need to clean up.
Cleaning up Links:
After you finish cleaning up your list you will end up with four main columns of links removed, domain removed, no follow and Disavow. The links removed list indicates the links which were either removed permanently from the site but the site is still live or only he page which had the link was removed but the domain is still working.
The list of domain removed will indicate that the domains which are totally removed. The no follow list will indicate that the link itself or the page which had the link was removed and there are no further 302 redirects to your website. And your final list of disavow will indicate the list of links which you were not able to remove.
You can then submit the entire report to Google for reconsideration or re-inclusion of your website in their index. Make sure you submit the whole report with your contact details and email id so that Google can contact you if they have further concerns.
There is no guarantee that you will be given a clean chit writing you off the unnatural links posted on behalf of your website you will have to wait for a while because it is going to be a iterative process. But it’s definitely worth the wait if you want Google traffic running through your website!
In conclusion of the entire process before you clean up your inks you need to follow these few important steps:
- Admitting that your links have a problem and not waste time in beating around the bush making other excuses for such warnings from Google.
- Get your back link report.
- Either do it yourself or hire an expert to do it but make sure that you get a good overview of the links
- Ask yourself important questions like which of the links look suspicious? How many of them have similar anchor texts? Which of them come from the same domain? Are the links actually relevant to your website ? Are they generated from bulk link building? Etc.
- Now, start cleaning up!
- Remove all the bad links meticulously
- Submit your report and request for reconsideration.
Sometimes you might even wonder whether your competitors are engaging in any black hat SEO techniques on your behalf so that your links turn up unnatural but what we suggest is no matter might be the reason make sure you perform the check and clean up links so that you become credible in Google’s eyes.
SEO is an ongoing business and unnatural links also a part of the game. Take it sportingly and deal with it.