You have a site designed for desktop users and another one specifically developed for mobile users. But, is it possible to have a site that is equally favorable to both desktop and mobile users? You can handle this requirement with a Responsive Web Design. This has become a must if you want to rank your website higher in SERP. You can have it at a low budget by outsourcing web development in India. So why is responsive web design the most important feature that you should add to your website? Here are the 4 key reasons to get you going:
- Supporting Multi-Device Users
We live in a world where our sites are visited not only on a variety of devices and screen sizes, but the same customers return to our sites at different times using these devices. To enhance their experience, our sites must work well despite the device being used at a given time.
Ensuring consistent user experience across all devices, you support your customers in having an overall delightful experience.
- Improved Search Engine Rankings
Google recommends using responsive web design to support different devices, but they took it a step further when they started adding “Mobile Friendly” labels to websites. This resulted in better rankings for the sites when viewed on a mobile device.
By rewarding mobile-friendly sites, Google is making responsive web design an important factor in everybody’s SEO strategy.
- Easier to Manage
If you have disparate desktop and mobile sites; you need to run separate SEO campaigns for each. Wouldn’t it be easier to manage only one SEO campaign and one site at a time? It will also bring in more efficiency. More importantly because you only have one site, responsive design turns out to be more cost effective as well.
- Better User Experience
If you are to believe Google’s Think Insights on Mobile, whenever someone arrives on your mobile website and doesn’t see the content that they are searching for immediately, there’s a 61 percent chance they will leave. However, whenever a user had a positive experience with your mobile website, that person will be 67 percent more likely to buy your product or use a service. Furthermore, 48 percent of users conveyed that when a site doesn’t function on their mobile device it makes them feel that the company does not care for their business. A better customer experience also makes it easier to be reached and complain. If people are able to contact you and find a conduit to complain to you, have a much lower probability of them going online through social media and complaining.
Therefore, rather than compartmentalizing website content into disparate, device-specific experiences, it would be better to adopt the responsive web design approach.
It’s likely that your competitors aren’t making use of responsive designs. And, that’s where you can jump in and score the brownie points.