Welcome to SEO Corporation

Google is web’s big daddy and is home to around one million servers in different data centres around the globe and takes around one billion queries each day and answers them for its users. As per Alexa it is the website that is visited by largest number of people around the world. Google holds great significance in terms of SEO because the platforms connected with it are websites like Youtube, Blogger and the social media platform Google+ which will be promoting advertisements through it very soon.

Google is number one because of the excellent experience it offers to its users and that is not just in terms of high quality but also because of the convenience it provides to its users. Whenever a search result arrives on Google and matches accurately with the query the user had in mind, it’s often wondered if Google reads mind of its users. How does it do that? The big daddy of the web isn’t called Big Daddy after all without a reason. Google uses artificial intelligence techniques in the form algorithms to update the web content present on the web. Google has very stringent criteria in terms of quality and legitimate SEO practices for the websites listed on it. It simply doesn’t compromise at all on quality of content and these websites are hit by updates of these algorithms time and then to keep them in check. Different algorithms come with different purposes. At times new version is launched of an existing algorithm to incorporate new requirement and criteria. Our ever alert and well learned team of SEO Corporation has an intense understanding of what impact the updates of these algorithms can leave on your website. So far three major Google algorithms have been launched by Google and they are:

• Google Panda
• Google Penguin
• Google Hummingbird

Google Panda and its implications

Launched in the year 2011 by Google, Panda was introduced as a Google algorithm and it’s based on artificial intelligence. Previously the quality check was done by humans and it was slow and not 100% accurate which gave rise to the need of an accurate solution and Panda came into being. Google Panda holds power of improving page ranking of your website and damaging it terribly if your website gets penalised by it. It doesn’t affect ranking of a website link by link rather ranking of the whole website or a very big section is affected in totality by it. Its latest update happened in January 2013 and the major focus of it was not just dealing with plagiarism but eliminating every form of content lacking quality and substance to it.

SEO Corporation doesn’t only help you get out of Panda Penalty but also utilise the update

Our SEO experts understand the mechanism and significance of Google algorithms deeply and that is why we keep telling our clients not to take an algorithm update always in a negative light because if your content is good and makes into the good books of Google the ranking of your website will shoot towards the top ranking slot. There are times though when your website is hit hard by Panda and you get penalised. That’s when our team starts with the diagnosing and healing therapy to revive your cherished website to bring it back in shape. It goes in the following manner:

• Scanning and monitoring each and every section by conducting an intense audit of things like plagiarism, page speed, ad content proportion etc.
• We consult the Bible of Webmasters, Google Webmasters guidelines and ensure compliance of your website’s functionality with them.
• By the use of correct tools and expertise of our team we eliminate the duplicate content and the content that lacks quality in totality.
• We submit the site map to Google because submission of HTML and XML site maps to Google helps in keeping indexation in check and keeping the record clean to a great extent.
• We lay huge emphasis on the structure of the website. We keep it flat, neat, free of broken links, each option three clicks away and easily accessible to be used by user.
• We design pages in a manner that their loading speed remains less than two seconds as lack of speed is also a big reason of being penalised by Panda.

The next algorithm that came from Google’s side is Penguin in the year 2012 on 24th April. Its main focus is on the elimination of black hat SEO practices. Google Penguin is also called the police of Google because it’s responsible for controlling all the malpractices occurring on Google and eliminating all form of gimmicks in content used for enhance its popularity. Penguin is also responsible for increasing or decreasing the web ranking of a website. The links schemes or black hat SEO practice is the main reason for a website to get hit by a Penguin Penalty. The tricks like Spamdexing, overstuffing and link bombing are examples of the malpractices that Penguin update targets. It plays the role similar to that of a sheriff as it maintains the quality of Google free of content that do not provide any value to its audience. It maintains discipline on Google and penalises the websites that do not meet with norms and guidelines crafted by Google.

Penguin reduces the web ranking page by page or link by link of a website unlike Panda that drops the ranking of the whole website but it also has implication on a website as vice versa. Our team at SEO Corporation always advise clients to stay in good spirits in case Google is updating an algorithm because where it penalises the websites, it also rewards them for the presence of good content on them. The latest version of the update was Penguin 2.1 and it doesn’t forgive a website even after the removal of unnatural links from it because Penguin expects websites to keep removing the unnatural pop ups occurring overtime. Even after the removal of unnatural pop ups if websites do not take the manual penalties seriously, they have to pay a big price in terms of money as well as ranking.

Websites suffer badly when businessmen trust the hired help blindly without doing a background check. Outsourcing SEO operations can be of great help to businesses but if they are mismanaged by these outsourcing agencies and make errors due to miscommunication big damages in terms of revenue and reputation of the business.

SEO Corporation is the one of the best and most trusted name in the SEO industry and once you assign work to us, rest assured because we believe in being available to our clients 24X7 eliminating any possible scope of miscommunication. Our clients include names of the most reputed companies in the world belonging to different industries. Testimonials and feedback received from our clients testify how we have improved the ranking and status of their website after they were penalised by Penguin.

How we help a client get out of Penguin penalty and utilise it in the best manner

• We search for the offending backlinks by having an in depth link to link audit and eliminating them one by one. Our SEO team understands that Google considers this gesture made by the webmasters and rewards it.
• We believe in showing Google the earned authoritative links through guest blogging. We do not only remove the unnatural links from a website, we highlight the new gained links of your website with the help of guest blogging to bring your website in the good books of Google.
• Social media optimisation helps in winning back trust of audiences and Google in a big way. We use this wonderful platform to generate positive word of mouth through your website.
• Gaining trust of B2B clients by corporate blogging for our clients.
• We reduce the number of social bookmark submissions of your website.

Google hummingbird is the latest of the Google algorithms launched on August 30th 2013 and it has changed the way how Google responds to the queries and has eliminated the benefits websites might get through specific keyword stuffing. Hummingbird update had been most beneficial for the users because it has improved Google’s mechanism of solving and answering queries of the researchers. It doesn’t just focus on maintaining the quality of Google for its users rather moving a step ahead in improving their experience by making it an interactive platform.

Google hummingbird did not bring along any major transformation in the mechanism of Google algorithms rather raised the bar higher than before. To come up with flying colours facing Google hummingbird penalty all a website needs is high quality content. The penalties are almost similar to Panda and Penguin- Reduced page ranking, loss of revenue, negative reputation etc. On the other hand Hummingbird also helps in improving the page ranking of your website if you pass its test of quality and legitimacy of content and its techniques.

What makes hummingbird different from other Google algorithms? In terms of artificial intelligence humming bird is way ahead of Google’s other algorithms because it understands the context of the search by analysing the key phrases entered by the researchers. It interprets the context and brings out the closest search result for the user super quickly which brings to an end the era of shoved specific keywords and brings in vogue long tailed keywords as context lies in them. There are a few problems that businesses face after the introduction of the hummingbird update as Google instantly calculates and recommends the person making search the best result available which makes the concept of competition meaningless as Google decides and recommends the best search result before websites even get a chance to compete with each other.

How we help our clients deal with Hummingbird algorithm and utilise it

• Our team at SEO Corporation is very well aware of opportunities hummingbird brings along and we take legit advantage of them in the maximum possible manner be it in the form of incorporating long tailed keywords at the right places in the content and links or enlarging content to get more exposure or using info graphics that makes the content creative and attractive to the users.
• Our SEO team is extraordinarily creative and utilising their creativity we build entrance pages in a manner that grabs attention and exposure
• As hummingbird focuses on solving the queries by understanding the context, we provide content to our clients in the form of question and answers which helps getting a lot of recognition by Google and thereby improves page ranking as well as generate traffic to their website.
• We have a dedicated team of writers solely for blogging as the How to blogs, Blogs giving comprehensive guidelines help in getting Google’s attention as they solve queries and give answers to questions of users making search.
• Our team understands the power of social media and how to leverage content through it. Google authorship is a readymade tool provided by Google to inform the world what your business is up to. We feel it is imperative to be on Google+ because it is Google’s own child and by linking your website to it we bring it to Google’s exposure directly.