Google to Introduce ‘BUY’ button in Mobile Shopping Ads
The search engine giant Google is all set to launch its much awaited ‘Buy’ button on its shopping ads. When users will click the buy button, they will be redirected to a landing page to complete the purchasing process.
The sources close to the development revealed that the products will be sold by the retailers directly and Google is in discussion with the retailers such as Macy’s.
Also Read: Google to Introduce Google Answer Box Data
However, the majority of retailers are worried about this move since they fear that it will impact their volume. The move is expected to take on Amazon and EBay head on.
A particular worry of retailers is that in future Google may start receiving orders without ever sending buyers to their site. It could affect their relationship with customers.
Initially, the Google will tread at small level, but it is planning to take on retail big-wigs such as Amazon and eBay very soon.
However, the move may backfire since research has proved that people generally react negatively to sponsored advertisements on the internet. Google aims to become a transactional hub from a source of redirective search result.Google to Introduce ‘BUY’ button in Mobile Shopping Ads by Vishal Vivek
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About the Author
Vishal Vivek began his entrepreneurial career at a very young age of 24 after leaving his job in IBM. Despite facing lots of hardships at an early age and loss of his dad in the first few months of launching his cash starved start-up SEO Corporation, he managed to emerge as a winner. He single handedly took a one man start-up to become a reputed brand in search engine marketing industry. Vishal has a lot of admirers in form of his clients, friends and colleagues. Though he still works more than 16 hours on week days and 10 hours, he still manages to maintain his passion of reading voraciously. He loves writing and motivating others to out do themselves. His life is indeed an example for many who wish embark on a journey of unknown after leaving the comfort of a secure future. You can be his friend here: https://plus.google.com/+VishalVivek