As the Search Engines are getting smarter, the process of achieving a good search ranking is getting even more complex. Now it requires much more than just quality content to get to the top. There are several factors that contribute to showing up higher in search engine rankings, one of the most important of them being image optimization.

It’s easier than you think now. Just invest some time doing it.

1. Alt Text

The alt text is added to the image so that there will be a descriptive text when for any reason image is not getting displayed to the visitor. It is done because it’s the text that the search engine uses to understand images.

To include it, you simply have to add alt=”this is your alt text” to your image tag.

Alt Attribute

2. File Size

In the second stage, you should make sure that the scaled image is served in the smallest file size possible. There are many tools available for that. You can also do it by just exporting the image and test what is the maximum percentage quality level is acceptable, but try to use 100% quality images.

You can achieve that goal with free tools like Picnik and Image Optimizer, Never let your browser resize a large image to look smaller. When you have a large image, and input tags on the image to make the image smaller, people load the large image first, and later the browser resizes it.

Images Attribute

3. File Name

Image SEO basically starts with the right file name. Without even looking at the actual image, you want Google to know what the image is about.

So, before you upload your image, choose a descriptive filename preferably a name you want that image to rank for. This will help with your search engine rankings.

Image Name Attribute

4. Captions

The caption is the text that accompanies the image. In most of the images, it’s the text in the box below them. And that’s where image captions come in.

After your headlines, image captions are the second most important because they are one of the most read pieces of content on your site.

Captions under images are read on an average of 300% more than the body copy itself. So not using them means missing out on an opportunity to engage huge number of potential readers.

Image Captions

Image SEO is the total of a number of elements. With Google now able to recognize elements in the image better every day, it makes complete sense to make sure that the image and all elements contribute to user experience as well as SEO.

If you like spending hours crafting that perfect post, don’t miss out on the chance to optimize your images for maximum search engine returns.

Vishal Vivek began his entrepreneurial career at a very young age of 24 after leaving his job in IBM. Despite facing lots of hardships at an early age and loss of his dad in the first few months of launching his cash starved start-up SEO Corporation, he managed to emerge as a winner. He single handedly took a one man start-up to become a reputed brand in search engine marketing industry. Vishal has a lot of admirers in form of his clients, friends and colleagues. Though he still works more than 16 hours on week days and 10 hours, he still manages to maintain his passion of reading voraciously. He loves writing and motivating others to out do themselves. His life is indeed an example for many who wish embark on a journey of unknown after leaving the comfort of a secure future.
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