News: Google is planning to add a new feature of including answer box data into Google Webmaster Tools. The news has been confirmed by Gary Illyes from Google in Sydney.
It is good news for those webmasters that reflects answer boxes above the organic search result. They will be in a clear position to judge how much it’s affecting the real website traffic.
Why this matters?
Answer box data has been a source for controversy among SEO community. They have accused it of impacting their traffic badly. However, it’s certainly useful for the users. Since, they can ask anything quickly.
What is ‘Answer Box’ or ‘Knowledge Box’?
An “Answer Box” is a feature that appears in a light-grey box when search for a particular query in the Google. It tries to directly answer the question.