If you just logged-in to your Google webmaster tool and noticed an annotation with a message “An improvement to our top search queries data was applied retroactively on 12/31/13″. You might be wondering what does “An improvement to our top search queries data was applied retroactively on 12/31/13″ mean?
If you did not notice then then let me tell you. When you will login to your Google Webmaster too you will see a line in “Search queries” section with a message: An improvement to our top search queries data was applied retroactively on 12/31/13.
Google webmaster tool updated its database retroactively so when you click on top pages you will see a vast amount of new and improved data about top performing URLs( pages ) of your website.
The best thing about this data is that it is accurate, not rounded off. It will give SEO experts and conversion rate optimizers a vast pool of information for converting visitors landing up on the top performing pages.
Many companies saw tremendous changes in impressions and clicks. SEO Corporation’s noticed 34% increment in its impressions and 25% increment in clicks.
What kind of additional information is provided by this update?
Earlier, Google webmaster tool did not show exact data. It was always rounded off. Now It will show exact number of impressions and clicks under “Search queries” section as well as under “Top pages” section. Have a look at the following images:
To read the official announcement about this update. Click here.
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Vishal Vivek began his entrepreneurial career at a very young age of 24 after leaving his job in IBM. Despite facing lots of hardships at an early age and loss of his dad in the first few months of launching his cash starved start-up SEO Corporation, he managed to emerge as a winner. He single handedly took a one man start-up to become a reputed brand in search engine marketing industry. Vishal has a lot of admirers in form of his clients, friends and colleagues. Though he still works more than 16 hours on week days and 10 hours, he still manages to maintain his passion of reading voraciously. He loves writing and motivating others to out do themselves. His life is indeed an example for many who wish embark on a journey of unknown after leaving the comfort of a secure future.
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