If you just logged-in to your Google webmaster tool and noticed an annotation with a message “An improvement to our top search queries data was applied retroactively on 12/31/13″. You might be wondering what does “An improvement to our top search queries data was applied retroactively on 12/31/13″ mean?
If you did not notice then then let me tell you. When you will login to your Google Webmaster too you will see a line in “Search queries” section with a message: An improvement to our top search queries data was applied retroactively on 12/31/13.
Google webmaster tool updated its database retroactively so when you click on top pages you will see a vast amount of new and improved data about top performing URLs( pages ) of your website.
The best thing about this data is that it is accurate, not rounded off. It will give SEO experts and conversion rate optimizers a vast pool of information for converting visitors landing up on the top performing pages.
Many companies saw tremendous changes in impressions and clicks. SEO Corporation’s noticed 34% increment in its impressions and 25% increment in clicks.
What kind of additional information is provided by this update?
Earlier, Google webmaster tool did not show exact data. It was always rounded off. Now It will show exact number of impressions and clicks under “Search queries” section as well as under “Top pages” section. Have a look at the following images:
To read the official announcement about this update. Click here.
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