Mark Evans, CEO of [ XXXXX] [Name not disclosed due to Non-Disclosure Agreement], was not at all happy as his venture was not doing well. There was hardly any traffic on the site and leads were simply non-existent. He was completely clueless about how he must deal with this problem.

Business Goals

  • To increase traffic and leads
  • To raise consumer awareness about the business

Overview of the Problem

We analyzed the website comprehensively and tried to make a list of problems. Here is a brief list of the issues we encountered:

  • The website had scattered focus.
  • It was difficult to spot any distinct element on the website.
  • The layout and design were faulty.
  • The landing page was completely directionless.
  • The form on the page was too long.
  • There were numerous call-to-action buttons on the website, but the purpose that they were meant to serve was not clear at all.
  • Website navigation was a sore point.
  • The page load speed was quite high.

Our Approach

We took the following steps:

  • Optimized meta, title, and page description on all the pages.
  • Embedded long-tail keywords in meta descriptions.
  • Put at least one long-tail keyword in the URL.
  • Conducted competitive keywords analysis.
  • Minified JavaScript and CSS to increase the page load speed.
  • Improved the landing page both in terms of content and design.


These changes had a positive impact on all fronts. Some of the results that were achieved are as follows:

  • The website is now ranking on the first page in search results on4-5 keywords.
  • Increase in leads: 3X
  • Increase in traffic:5X
  • Increase in number of page views: 8X-9X
  • Fall in bounce rate:15% from 60%
How We increased the Conversion Rate of This Ecommerce company by 300% by