What started as candidate cards in 2016 has now been launched as an available for all feature by Google My Business. Google Posts are a fantastic feature for posting relevant content and promoting your business on Google with timely updates.
Google posts option is now available on desktop, iOS as well as Android devices.
They are great for businesses as you can reach more people with targeted information and generate higher customer interest.
In fact, 25% people look for products online and purchase them offline from a retail store. So, if you want more visitors, might as well make a strategy to appear more online.
Take a look at how Google Posts benefit you:
Google My Business is great for a higher rank on SERP, especially Google and lands you local customers. Google posts help you generate more backlinks and traffic while keeping abreast with the various Google algorithms. You may not see rank boost overnight but Google posts sure add value to the strategy by introducing fresh content to Google frequently.
Through Google Posts, you can publish compelling content and check what your market prefers. As you generate more inbound links, you will amass more backlinks with time. However, backlinks depend highly on quality and relevant content.
Furthermore, Google gives importance to getting to know the websites and their content. Google Posts are great opportunity to give Google the content it needs to understand a business/website better. With Google posts, you can enhance Google’s digital perception of you.
As a business, you need to be open, relaxed and friendly in your strategy. The same should reflect in your Google Posts content. You can show an authentic side of your business with Google posts and design a whole new strategy to get maximum impact. You can establish authenticity with two factors: What makes your company so gratifying on a personal level and who’s your buyer? Google Posts help you generate authority, brand loyalty and you can even attract new customers using targeted posts.
Quality content is what helps you establish a brand image. The more consistent is it, the stronger the image. It’s good to have a new way to deliver more content to your audience and it helps you deliver content in diverse marketing forms. Google Posts help you promote your business without resorting to full-blown social media posts or search engine web pages.
Google Posts help you stay versatile and you can tailor your content to suit the needs of a specific audience. Using Google Posts, you can capitalize on short-term opportunities.
Depending on the strategy you follow, you can create a new platform for readers to take action after reading the actionable content you post. A straightforward and actionable content strategy equipped with tailored calls to action will help you generate better actions.
You can use different types of content like contact form or sign up form or image content for better results. Since only one picture per post is allowed, you have to be extremely careful and choosy while picking the photograph. Consider media that support your call to action.
Google Posts is hot and new so adopting it may just give you the attention you need. You can use this all-new medium to interact with a variety of customers and take advantage of being an early adopter. Not a lot of businesses are paying attention to this feature which is why using it will set you apart.
Basically, Google posts is a great way of enhancing user experience as it lets you publish concise content that is marketing centric and relevant to a specific area. The biggest benefit is that it’s free of cost so you can promote your products, new arrivals, ongoing or future offers through Google Posts.
In fact, 81% shoppers begin searching online for shopping so Google Posts may just offer the deal shoppers are looking for.
Now that we’ve established that Google Posts is good news for business, let’s see how to get started:
The posts will be archived in the Posts tab.
For businesses, influence and visibility are absolutely indispensable. Good news is that Google My Business lets you check insights so you can design a better content strategy. You can see how many views and button clicks your posts amassed easily.
Google My Business Posts are a great for keeping your audiences updated about upcoming events, discounts, sales, announcements, etc.
Business owners can exhibit events, offers/specials (like sales and occasional or special discounts), product updates, and announcements.
Photos are a chief part of the posts so they should be high quality, well lit, gripping and communicative.
Since every post gives you only 300 words to exhibit your information, you need to follow a simple, brief style to keep things simple and short.
It’s easy to get your message through if you write on point and mention the what, where, who, why, when and how.
Make your content useful and fill it with relevant calls to action to inspire readers to act. Publishing an event post without a button to sign up or book seats may cost you a lot of potential customers/visitors. So, always mention the buttons and information on how customers/readers can benefit from the content you posted. Write content that mentions what action you want your readers to take outright.
Take a look at some pro tips to make your posts look awesome:
For instance, Pamper your Mom with Mother’s Day Special Spa packages, Book Mother’s Day special Spa sessions, etc.
Are you posting about an event? Is it a special offer, discount, weekend sale or time-sensitive deal? Consider what’s the nature of your post content. What action do you really want the post to inspire? Do you need bookings or potential customers to visit your store or leads or do you want to announce updates?
Use clear, well-lit, on-point photos that complement that content of your post. Avoid using stock photos unless you don’t have any other way. You can use a digital camera to take high-resolution photos and edit them in Adobe Photoshop or other software and apps. Be direct in your photography and use light well. Make sure they aren’t dull and at least 720px wide by 540px tall. Use JPEG or PNG format files.
Use an interesting title that is on-point. You can only write 58 characters for a title so use them well. Be clear and make your titles informative and attention-grabbing.
Be very clear in the post details part. Mention everything about your event, sale, occasion, etc. You only have 300 words (maximum) to give all details to your reader so answer these questions: What, Who, When, Where, Why and How.
Include specific phrases instructing readers to take action like buy Discounted items, Book online, Call therapists now or Schedule a visit, etc.
Tip: Remember that in Google Posts, you don’t have to mention your own business name in the post as it shows up already in the post. You can even abbreviate time (Jan instead of January) to save characters.
Don’t forget to show some love by appreciating the occasion, your customers, etc. For instance, you can start your post by writing emotionally drawing content like “We know you love your mum and so do we. So on this Mother’s day, spoil your mama at our beauty salon and enjoy discounted rates for luxury services.”
Keep in mind that time is everything so mention details like “Enjoy Spring Sandal Sale at Hadbob’s.”
Mention all details regarding the sales, offers like “40% off on a purchase of $50”.
Don’t forget to mention your USP like free shipping, special extra large size couture gowns, etc.
Commercial Slang is a big no-no.
Don’t use a lot of exclamation marks unless you want the post to look childish.
You don’t want to confuse your readers so avoid mentioning more than one deal in one post. Use one post to tell readers about one event/sale/announcement only.
Shy away from exclusions.
It’s for sure that Google Posts are here to stay so the faster you aboard the train, the better. Not only will you get early adopter attention but get colossal SEO benefits too. It’s no secret that Google values content that focuses on user experience and what’s better than keeping your audience updated with Google Posts?
Not only will the posts let more people find you but also help you maximize the returns with a wider reach. Google My Business Posts help you announce your sales, discounts, events louder and give you a new and big promotional platform.
Google posts are incredibly relevant to maintaining better ranks as they consistently update Google about content and get indexed. Moreover, with more fresh and relevant Google Posts, there is a higher chance of getting found. More people will be able to discover your business deals, events, sales, etc based on keywords.
Thanks to Google posts, you can focus on conversions with purely actionable content.