Result-Driving Google My Business Page Optimization Service
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Why You Should Focus on Google My Business Page and Search Engine Optimization
When you have a limited budget at your disposal for ads, as is the case with most small and medium businesses, you need to manage your priorities. Paid marketing is a good option to gain targeted leads in quick time but the cost of acquiring those leads might turn out to be too expensive as they usually range anywhere between 3 to 100 dollars per click. This is where you can get qualified leads minus the expense with SEO and Google My Business Page optimisation. The cost involved in acquiring your My Business Page is literally free and once you are in the top 3 search results in SEO and Google My Business page, you are virtually assured of getting leads that will convert.
About SEO Corporation
Any business that is online has to be seen and found by potential customers. However, simply getting visitors to your website will not be enough to get conversions. Sales will only happen when visitors to the website turn into customers. This is here SEO corporation comes in. SEO corporation is in the industry since last 10 years. We have more than 587 clients in 57 countries in 4 continents. Right from analyzing a competitor’s website to conducting a detailed SEO audit of your website with on-page, off-page and technical seo optimization, we will do everything that keeps search engines and customers happy. Whenever people are in need of quality SEO services, it is no wonder that they think of us.
Our SEO Approach
Our SEO approach is simple but not simplistic. We consider all aspects of a customer’s journey and adopt a 360-degree approach. Our SEO process embraces a judicious mix of audience research, content creation, optimisation, promotion and measurement. All these aspects have one target – t lit your business on Page 1 of search engines. To achieve this, we ensure that you can spend your precious time growing your business while we take care of on-page optimisation, off-page optimisation, technical SEO, SEO auditing and competitor analysis. The best part is that we do all of this within the strict guidelines of Google and follow white hat practices. No black hat or grey hat practices are within the ambit of our work.
Our Google My Business Page Optimisation Process
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1. Fill Descriptions
We visit your Google My Business to fill in your basic business information. We work through the options such as business category, contact information and opening hours.We upload high resolution photos to give customers a visual idea of your business. We make sure that we get the name, address and phone number (NAP) of the business correct and it matches the information on the website and across any other directory listings. While it may seem very basic, most people make the mistake of choosing a wrong category or have different contact information from their website.
2. Verify Google My Business Page
Once you have claimed your GMB page, it is time to verify your business. Most local businesses need to use a two-part verification process. Google will send a PIN number via snail mail which will be used to verify that you are the business owner. We take the PIN, log in online and use the PIN to verify your business. Google ensures that all listing are correct using this method. It prevents any other fraudulent identities from claiming the business as theirs.
3. Services
Services allows you to add products and services to your listing. Some businesses don’t fit into any one particular ‘category’ listed on GMB. This problem can be overcome by adding keywords relevant to the business within the business name field. This is a good way to highlight the products or services that are the signature of your business. Consumers who are searching for these products or services will be quickly drawn to such a listing because of the additional features on your well optimised GMB page. The page will communicate trustworthiness to them.
4. Posts
Posts are useful when a business represents a special event, offer or simply wishes to put the spotlight on one particular product or service. We set this up for your business whenever your business needs to promote any special event or special offer. This is a great but as yet, lesser explored way of standing out on Google search results. Each post can be up to 300 words in length and can include a photo or a clickable call to action button. In case of an event, there is the option to put in a date range too.
5. Reviews
Reviews aren’t a new feature but we can still help your business stand out in the crowded local SERP space with certain strategies. We actively cultivate reviews and ask customers for feedback. We respond to your reviews as it is a crucial part of online reputation management (ORM). According to studies 30% people feel that the very act of responding or not responding to online reviews by local businesses was a key factor for them to judge a business.
6. Videos
From 2018, onwards, Google allows users to add a 30 second video about their business to their GMB listing. Videos are one of the best ways to attract the attention of a prospective customer. We definitely try to do this as part of your business profile because this provides an excellent opportunity to show the creative streak of a business and as well as add a personal touch to your listing. A video tour could be the most ideal way to showcase a business such as an entertainment complex or an exhibition organised by the business.
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Our 6 -step-SEO Process
To make sure that your business ranks in that first page of Google search results, we make a 6 –step comprehensive SEO strategy
Analyse Your Website
We analyse your website with an SEO audit that strips away the layers surrounding your website and takes us to its heart. The SEO audit is a must for any business website. This helps to gain insights into the website such as the way your individual pages are working and the traffic that is landing on your site because of the existing elements on the site. A comprehensive analysis of your website will be usually performed at the beginning of a new task or every quarter. The SEO audit will consist of technical analysis, on-page analysis, off page analysis, keyword research, speed optimisation and competitive analysis. A thorough analysis of your website is essential to ensure a bug-free and smooth user-experience for your consumers.
Competitor Analysis
We use the most advanced and up-to-date competitor analysis tools to reveal your competitor’s secrets before you. You will be able to understand which SEO tasks to prioritise and which to leave for the time being. Your competitor’s weaknesses will be yours to exploit and their strengths can be replicated by you. We will do fine combing of your website for metrics such as domain rating, estimated keyword rankings, do backlink growth study to understand competitors’ link building tactics, study traffic breakdown by country, find broken pages, spy on competitors’ organic keywords , identify content gaps, backlink gap analysis, keyword gap analysis and analyse popular content for which the competition is ranking.
Keyword Research
Keyword research helps to find what a particular website’s audience is searching for and having identified those words, what is required to rank those keywords. Our keyword research process is done using our in-house parameters and also sophisticated keyword research tools. We discover both high and low competition keywords, derive their seed words and further find long-tail keywords from them. We analyse your competitor’s keywords and find out what they are ranking for and what they are missing out on. We even go to the lengths of identifying keywords based on seasons so that we understand which content strategy to adopt. We are in sync with 21st century advancements and thus AI, augmented reality and voice search optimisation are technologies that we will prepare your website for.
On-Page optimisation
As the name suggests, on-page optimisation is the search engine optimisation that is done on the pages of the website. On-page optimisation is done so that the website is optimised for search engines and readers alike. The goal of on-page optimisation is two-fold. One aims to understand how to achieve the best possible search engine ranking and the other aim is to see how a particular page of the website is connected to the other pages on the website. Search engines look at various metrics such as keywords on the page, meta tags, HTML tags, content, links, URL and redirects, loading times and website structure. We make sure that these and more elements are present on your site and the website is found by search engines.
Off-page optimisation
Off-page optimisation is everything that is related to how your website interacts with the other websites on the internet. Off-page optimisation relates to activities such as link building, how the page is doing on social media and overall brand marketing. Social signals such as likes and retweets, comments, reviews and quality backlinks for websites are just some of the elements of off-page optimisation. Off-page optimisation is necessary to help a business gain visibility and capture an audience. We will help you to create the quality content, maintain the presence required on social media platforms to get better social signals and get more links from reputed high domain authority sites to your site.
Technical SEO
Technical SEO means the SEO practices that help search engine bots crawl through a website and make sense of the information contained on the site. We ensure that all the SEO on the website is perfectly in place and all the code up-to-date according to Google’s liking. A complete technical SEO audit is done on your website where elements such as Crawl analysis - to find and fix errors that effect SERP visibility, Indexation – Proper indexing of web pages for organic search and XML sitemaps – to provide context about the site is structured are looked upon to ensure that you remain in the good books of Google. We also ensure that your website is mobile-friendly, there is no keyword cannibalization, duplicate content and broken links.
9 Benefits of Local SEO or Google My Business Page
According to Google, more than 46 % of the all searches have local intent. Yet, businesses regularly fail to take advantage of this fact by not registering on the -free-to-use Google My Business platform. Here are 9 benefits that your business is missing out on. Claim these benefits today!
Show up in Google Maps Searches
Consumers always look at the proximity of a business to their location when searching for a local business. While a Google search is helpful, most consumers use Google Maps to locate nearby businesses. When your business has its own Google My Business Page, your store location will also start showing up for people who are searching nearby for your product or service. This increases the likelihood of some of those people coming to your store to make a purchase.
Show up in Google’s Local 3-pack
Local search results for businesses are shown in a pack of 3 where three local businesses are listed at the top for a given product or service. With Google My Business listing, you can greatly increase your chances of becoming visible in the top three. The best part of these listings is that not only do they show where your business is located but they show up before organic results thus making you instantly visible. In terms of numbers, brands that show up on Google’s local 3-pack get 700% boost in clicks compared to brands that don’t.
Earn trust from customers
The modern customer faces a big problem when it comes to developing trust for them to make a purchase with complete peace of mind. As a business, your job is to make this task easier for the customer and help them to buy the product. One of the big things you can do to accomplish this is to show customers that you have an actual physical location. People already trust Google and when your business shows up in the local listings, they are more likely to consider your business trustworthy.
Star ratings boost your appeal
Reviews and ratings are a crucial element in increasing a customer’s confidence. When was the last time you brought something online without looking at the ratings?<br /> When you have a Google My Business listing, customers will be able to review your business and leave feedback that others can see. You will get an unbiased opinion about what you’re doing right and what you’re doing wrong. The more you deliver quality products and a quality experience to people and the more you respond to people’s reviews, your reputation will be enhanced. You will gain an edge over competing businesses.
Increase Traffic and Sales
Local businesses often face the challenge of getting a consistent number of footfalls coming in through the year This problem can be solved by having a Google My Business listing. Businesses are as much as 70 % more likely to attract local visits to their store when they show up on local searches. Another interesting figure is that customers who visit a business after finding their listing on Google re more than 50 % likely to make a purchase.
Rank higher in results
When you provide quality, have consistent and accurate information on your Google My Business Page listing, you will be loved by Google and it will rank you higher in its Search and Maps results. This means Google will tell your consumers more about you. More potential customers coming to know about you is good news as it increases the likelihood of footfalls to your store or business. Higher visibility also results in more confidence building for your customers who will now correlate your business with trustworthiness.
Increase Engagement
Google My Business Pageshelp ease the accessibility and increase engagement. Potential customers can easily access your website or call you with just one click of a button. In case you have a business, such as a restaurant, people can easily make a booking. When you’re easily reachable and have a prompt service responding to potential customers, this increases the good vibes towards your business as you come across professional and helpful. Even if you don’t get a sale immediately, people will remember your business the next time they need a product or service that you provide.
Free Google Advertising
A Google My Business Listing offers a form of free and fast visibility on google compared to other methods such as SEO. You, of course, have the option of running ads but then you also need to have certain budget in place depending on your requirements. Creating, claiming and verifying your listing doesn’t take much time. It also takes minimal amount of time to optimize your profile compared to building your website authority through organic results that will take months. This is a fast and cheap marketing strategy that you shouldn’t miss out on.
Stand out from competitors
An effective Google My Business Listing offers a succinct profile of your business while depicting your value at the same time. All the essential information is given to your prospective customers and this enables you to stand out from competitors. Google is adding new things to its search results regularly such as answer boxes and related questions. These results will only increase in the times to come. Get your profile set up today and start reaping the benefits.
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Why Choose Us
Here are 6 strong reasons to choose our digital marketing services. We can be your one-stop Internet Marketing service provider for all your requirements
Strong International Experience
More than 587 clients spread over 57 countries in 4 continents have given us enough experience to handle any kind of online issues.
Proven Experience
150 years of quantifiable cumulative experience are what makes us one of the best in domain. There is almost nothing that we have not seen or heard about in this domain.
ROI based Methodology
We generate 10000+ leads per month for our clients. We give you complete value for money or else return your money.
Long-term sustainable results
Our SEO process has got all the bases covered so you can rest assured that the results that you will get are going to long -term and sustainable.
Data-driven strategies
We don’t do anything based on popular trends or the latest ‘in’ thing. Everything is backed by data that we collated based on hundreds of successful projects completed by us. So, that we give you only those things that work.
No Long-term Contract
Unlike many other SEO companies, we don’t bind you in a long-term binding contract for 6-months or 1-year. You can cancel contract in a month if you are not happy with our services.
Pricing Plans
Here are standard pricing plans. We can offer customize package as per your requirement.
PANDA
- Number of Keywords 50
- On Page Optimization
- Local Search Engine Submission
- Local Listing Optimization
- 1 Article Writing
- 40 Directory Submission
- 20 Social Bookmarking
- 1 Article Submission
- 10 Article Social Bookmarking
- 2 Additional One Way Links
- Blog Submission
- 1 Press Release Submission
- 1 Video Submission
- Facebook Fan Page & Twitter Account Creation
- 4 Posting Content on Facebook
- 4 Posting Content on Twitter
- 1 Hour Consultation with SEO Corporation
- Website Content Writing(Page)
- Blog Writing
- Press Release Writing
- Photo Sharing
- Google Plus Brand/Business Page Creation (New)
- Profile Content Writing
- Gathering Followers
- Custom Twitter Background
- Facebook Video Uploads
- Facebook Welcome Page
- Facebook Cover Page
- Replying/Retweeting(Networking)
- Facebook Question Application
PENGUIN
- Number of Keywords 120
- On Page Optimization
- Local Search Engine Submission
- Local Listing Optimization
- 5 Website Content Writing(Page)
- 2 Blog Writing
- 5 Article Writing
- 2 Press Release Writing
- 80 Directory Submission
- 50 Social Bookmarking
- 5 Article Submission
- 20 Article Social Bookmarking
- 10 Additional One Way Links
- Blog Submission
- 2 Press Release Submission
- 5 Video Submission
- 5 Photo Sharing
- Google Plus Brand/Business Page Creation (New)
- Facebook Fan Page & Twitter Account Creation
- Profile Content Writing
- Gathering Followers
- 10 Posting Content on Facebook
- 10 Posting Content on Twitter
- Custom Twitter Background
- Facebook Video Uploads
- 1 Hour Consultation with SEO Corporation
- Facebook Welcome Page
- Facebook Cover Page
- Replying/Retweeting(Networking)
- Facebook Question Application
ZEBRA
- Number of Keywords 300
- On Page Optimization
- Local Search Engine Submission
- Local Listing Optimization
- 12 Website Content Writing(Page)
- 8 Blog Writing
- 10 Article Writing
- 4 Press Release Writing
- 150 Directory Submission
- 100 Social Bookmarking
- 10 Article Submission
- 30 Article Social Bookmarking
- 18 Additional One Way Links
- Blog Submission
- 6 Press Release Submission
- 10 Video Submission
- 15 Photo Sharing
- Google Plus Brand/Business Page Creation (New)
- Facebook Fan Page & Twitter Account Creation
- Profile Content Writing
- Gathering Followers
- 20 Posting Content on Facebook
- 20 Posting Content on Twitter
- Custom Twitter Background
- Facebook Video Uploads
- Facebook Welcome Page
- Facebook Cover Page
- Replying/Retweeting(Networking)
- Facebook Question Application
- 1 Hour Consultation with SEO Corporation
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