Google Webmaster Tool Update with a Message “An improvement to our top search queries data was applied retroactively on 12/31/13

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Google Webmaster Tool Update with a Message “An improvement to our top search queries data was applied retroactively on 12/31/13

Joshua Hardwick
Vishal Vivek
Entrepreneur, Virgo, speaker, writer, a pampered son & a loving brother. Featured as Inspiring Indian by The Times Group. Life is still unfolding for me. Lots to be written in the coming years. You can read some old news about me here: https://goo.gl/NGhwRi and my short story here( reprint of the story which was published in the Times Group book): https://goo.gl/cNtHgi Last but not the least, I am grateful to my mom & dad, my sisters, my friends, my fans for filling my life with love & happiness. Amen!

If you just logged in to your Google webmaster tool and noticed an annotation with a message “An improvement to our top search queries data was applied retroactively on 12/31/13″. You might be wondering what does “An improvement to our top search queries data was applied retroactively on 12/31/13″ mean? If you did not notice

Google Webmaster Tool Update
Google Webmaster Tool Update

If you just logged in to your Google webmaster tool and noticed an annotation with a message “An improvement to our top search queries data was applied retroactively on 12/31/13″. You might be wondering what does “An improvement to our top search queries data was applied retroactively on 12/31/13″ mean?

If you did not notice then let me tell you. When you will login to your Google Webmaster tool you will see a line in the “Search queries” section with a message: An improvement to our top search queries data was applied retroactively on 12/31/13.

Google webmaster tool updated its database retroactively so when you click on top pages you will see a vast amount of new and improved data about top-performing URLs( pages ) of your website.

Google Webmaster Tool Updated
Google Webmaster Tool Updated

The best thing about this data is that it is accurate, not rounded off. It will give SEO experts and conversion rate optimizers a vast pool of information for converting visitors landing upon the top-performing pages.

Many companies saw tremendous changes in impressions and clicks. SEO Corporation’s noticed 34% increment in its impressions and 25% increment in clicks.

What kind of additional information is provided by this update?
Earlier, Google webmaster tool did not show exact data. It was always rounded off. Now It will show exact number of impressions and clicks under “Search queries” section as well as under “Top pages” section. Have a look at the following images:

Google webmaster tool Top pages
Google webmaster tool Top pages

To read the official announcement about this update. Click here. 

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