“Adopt new technologies effectively or face competitive obsolescence!!” – If you are not investing in enhancing customer’s experience, streamlining operations or creating new business models through digital transformation you might be out of business in coming years according to a recent study by MIT and Capgemini Consulting.
Digital landscape has changed significantly in last few years. Social networking sites have started playing major roles in every aspect of our lives. Since we are at the end of a great year 2013 and, ready to welcome 2014.
It is imperative to discuss the online marketing trends especially the content and social media trends for 2014. Content and social media is going to be BIG next year.
Traditional SEO is almost dead, the new mantra is content marketing. But , what is content marketing? Content marketing is all about producing useful and informative content for the purpose of nurturing the eco-system of your current and potential clients, building trust, creating brand awareness and establishing thought leadership.
A well planned content marketing campaign helps you establish as an expert in your field which helps your brand rise several notches in terms of trust and customer loyalty.
Based on your industry, you can produce the following content:
- Blogs on your company’s website.
- Guest blog posts on other successful websites in your niche.
- Email newsletters.
- Notes on Facebook, Linkedin etc
- Social media posts
- Case studies
- PowerPoint presentations
- Standard videos
- White papers
- Press releases
Producing high quality content on a regular basis will certainly help you get unprecedented exposure and lots of traffic. Consistency is important as well. So plan your writing in advance and publish on a regular basis. Guest blogging can be quite useful too.
It helps you get link from other domain and you get a porton of their and benefit from their promotional activities. A a leading digital marketing company, we have helped 100+ businesses succeed online through content marketing. Our team consists of 12 highly experienced content writers who do considerable research before writing thus producing compelling articles for readers as well as search engines. Get in touch or call us at 1855-801-9192 ( US Toll free)