Category: Content Marketing

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What is E-A-T in Google Ranking Metrics and Why is it Important?

E-A-T refers to Expertise, Authoritativeness, as well as Trustworthiness. The origin of the concept is from the search quality of the Google guidelines. The E-A-T algorithm is one of the common factors which is used by Google for evaluation of the overall quality of any web page. As Google suggests, the quality of a page

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Infographics Do Benefit Your Content Strategy – Know How?

Infographics are recognized as attractive graphic visual representations of different data, knowledge or information which is intended to present the information clearly and in a short period. Cognition could be improved by the utilization of graphics for optimizing the ability of the human visual system for a clear vision of patterns as well as trends.

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Explore 8 Reasons How Content Marketing Brings Value To Your Business?

In today’s digital economy, Content Marketing is likely the most effective way for your company to reach out to both current and potential customers. If you’re still undecided about whether or not to implement a content strategy, consider the following eight reasons why your company requires content marketing. What is Content Marketing and How Makes

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Check Out The 7 Common SEO Mistakes to Avoid in 2022

SEO’s impact on a company’s online existence has become a fundamental aspect of marketing. SEO should be a part of any digital marketing strategy for any company or website that wants to develop. To see this through, though, you’ll need knowledge, patience, and a little sum of money. Some Digital marketers have a few misconceptions

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A Complete Guide to Social Media Marketing: It’s Types & Techniques to it

Social Media Marketing is vital for the success of the digital marketing strategies of any company. Even after being completely aware of this, most of the brands and businesses are not making use of this to its full potential. Today social media is beyond the likes, comments and shares, the reputation of the brand is

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12 Things to Know About Keywords Fluctuation and Effective Solutions

Why should you hire a digital marketing service when you are facing the Keywords Fluctuation issue? Introduction You don’t need to be concerned if your Google ranking has plummeted! There’s usually an utterly practical reason for the ranks to shift so much. If you’ve worked with Search Engine Optimization (SEO), you know that building and

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Why Local Businesses Will Need Websites More than Ever in 2019

local businesses without a proper website are missing out on so many opportunities. If you are also amongst them, and you have not yet decided

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How to get on 1st page on Google in 2019?

Statistics tell us there are over 200 actual ranking signals. And, here’s a list of the most important ones, you should be focusing

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How to prepare yourself for the ever-changing SEO environment?

With Google’s search engine algorithm churning out new surprises on a regular basis, it has become the SEO moto of every SEO Company to stay on their toes and embrace the change. Nobody can bet their money on the fact that they are not lagging behind in the seo game and their seo strategies are

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How to get leads through LinkedIn real cheap?

LinkedIn has a reputation among professionals and almost 500 million users across the world. Among the biggest professionals’ network, LinkedIn has definitely made it easier for marketing professionals to connect with their desired audience better and drive more sales through this platform. It’s gigantic user base makes it indispensable for digital marketing and just in

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Flashback: Google’s broad core algorithm update that shook the internet

Google rolls out the Broad Core Algorithm Updates every few months and multiple times a year. The last update released was on August 1 which the internet quickly dubbed the medic update owing to the extensive damage it did to the health/fitness websites. Now that it’s been a month and there’s plenty of information available

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3 Ways Buyer Personas Can Improve Your Keyword Strategy

On the surface, creating a keyword strategy can seem pretty straightforward– you simply determine the terms and phrases your audience is searching for most often. But, Search Engine Optimization (SEO) has grown significantly more advanced in recent years. Google’s search algorithm continues to evolve in its ability to recognize and rank high-quality content. The days