3 Ways Buyer Personas Can Improve Your Keyword Strategy

• Sam Holzman
• September 03, 2018

On the surface, creating a keyword strategy can seem pretty straightforward– you simply determine the terms and phrases your audience is searching for most often. But, Search Engine Optimization (SEO) has grown significantly more advanced in recent years. Google’s search algorithm continues to evolve in its ability to recognize and rank high-quality content. The days