Category: News

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A Complete Insight to Conversation Optimization

Marketing has seen a shift from plan based to marketing which is data-oriented in the e-commerce arena. But this has a downside as well. The industry blindly follows trends. For example, if a company comes out with a new implementation by changing the layout and claiming a 20% increase in sales the entire industry goes

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Content Marketing – One Term Many Roles

In current scenario every brand that strives to create a brand image and is keen on creating a persona for their brands are all working big time on content marketing ideas and strategies on regular basis. So what exactly is it and why is there such a buzz around it. Simply put content marketing is

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Cheapest and Quickest Way to Market on Instagram – Beginners Guide for Newbies and Entrepreneurs

Instagram has taken the world by storm in the field of visual marketing where photos and videos are shared by over more than 600 million active users. It’s a way to share moods, genre and niche to like minded people out there. Followers keenly wait for their icon or ideals brands to upload latest news

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Top 10 Ways to Generate Leads for a Startup Online

Here’s a list of some cool options that have lain neglected in your arsenal so far. Those who are too lazy to use these to the fullest will have to bear the brunt of lack sided approach as market leaps and adopts new technologies. Here’s an easy guide of how and where to start. In

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Has Your Website Traffic Dramatically Fallen: Here Is the Reason

It’s finally confirmed. People have been guessing about it from the earlier of the May. So, It was not the figment of their imagination. Google’s results have drastically changed since the beginning of the month. The ranking of many websites has changed because of the new algorithmic update related to the quality assessment methodology of

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Google to Introduce ‘BUY’ button in Mobile Shopping Ads

The search engine giant Google is all set to launch its much-awaited ‘Buy’ button on its shopping ads. When users will click the buy button, they will be redirected to a landing page to complete the purchasing process. The sources close to the development revealed that the products will be sold by the retailers directly

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Google acquires the search expert “Apture”

Google means a world of technology to all of us. But is it true that Google have full hands on technology. It’s time to reconsider our thoughts. Well, the gigantic webmaster Google has cracked the deal of acquisition in-page search expert Apture last week. Though, financial basis were not unveiled, but assumed to be small