Pop ups are not considered a good strategy for the SEO purpose as Google has time and gain warned about using such obtrusive methods that affects the user experience. However, it works so well for advertisers that they can’t resist the temptation to use it. The conversion rate of pop up advertising is 9.28 percent. […]

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The world of search engine marketing is quite opaque. You can see it in action, still you can’t claim to know it completely. No matter how many tests you run; how much you read; you can never know how Google functions. It’s only Google that knows what’s transpiring inside algorithms. Backlink profile is one such […]

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Facebook is undoubtedly the king of all social media platforms. It’s no more just a medium of free social collaboration and promotion. You need to pay Facebook to promote your product or services.Facebook advertising, however,has fast evolved in a decade. For advertisers, things have become more difficult now as they have to consider many crucial […]

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As the Search Engines are getting smarter, the process of achieving a good search ranking is getting even more complex. Now it requires much more than just quality content to get to the top. There are several factors that contribute to showing up higher in search engine rankings, one of the most important of them […]

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In today’s competitive landscape, online marketing is a key to achieve great outcomes for any business. And the game starts with the website optimization. Optimizing big websites is much easier as compared to small websites. The reason is the budget. As big websites carry heavy marketing budget, marketers have more options. On the other hand, […]

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Unarguably every search engine optimization process starts with the keywords research—the phrases search engines attach a lot of importance as a ranking factor. Understanding keywords research seems an easy task from the hindsight; but believe me, it’s the trickiest strategy to master in SEO. Choosing the right keywords perfectly weaved in a well-written piece can […]

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You want to start a blog or website and conscious about mobile optimized experience. Kudos for your sensitivity towards the user experience of websites. That means you care for your users. Don’t get too worried about it. You should think about SEO first and it will take care of mobile experience on its own. According […]

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There are several different approaches to SEO link building, but with Google penalizing every possible shady link-building technique; it’s extremely tough for small businesses to build a high quality linking strategy. Therefore, the success of your business’ SEO is largely going to depend on how innovative you can get. Follow these four points and you’ll […]

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Mark Evans, CEO of [ XXXXX] [Name not disclosed due to Non-Disclosure Agreement], was not at all happy as his venture was not doing well. There was hardly any traffic on the site and leads were simply non-existent. He was completely clueless about how he must deal with this problem. Business Goals To increase traffic […]

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As per the latest announcement of Google, AMP pages will now load twice as fast in the Google search as the search engine giant has been able to cut down the time it takes in rendering the page. The speed gain has been largely due to the improvement in the server-side rendering and decrease in […]

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