Category: Google Updates

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What is Google Florida Update 2 & What You need to do if you lost Your Rankings?

Google has updated its algorithm yet again and is calling it a broad core update. It is called Google Update Florida 2. The name stems from the update discussion which took place in PubCon, Florida

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20 years of Google: The Future for Search Marketers?

Google officially turned 20 years old and to mark the milestone, Ben Gomes (VP, Search, News and Assistant) spoke at an event in San Francisco introducing us to the new age of Search. Gomes stated that over the decades, the central ideas behind Search have remained the same: bringing the most relevant information to users

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New Google Search Console: Out of beta, more features available

In its latest blog post dated September 4, 2018, Google declared that the new search console is now officially passed the beta phase. In August 2017, Google made the official statement on its blog confirming that Google Search Console will be undergoing a heavy redesign to serve webmasters’ needs better. After a year of redesigns

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Flashback: Google’s broad core algorithm update that shook the internet

Google rolls out the Broad Core Algorithm Updates every few months and multiple times a year. The last update released was on August 1 which the internet quickly dubbed the medic update owing to the extensive damage it did to the health/fitness websites. Now that it’s been a month and there’s plenty of information available

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All about Google Algorithms and updates

It’s no surprise that the internet is almost dominated by Google. Since billions of people are using Google every day, the search engine giant has taken the responsibility considerably seriously. Ever since it first entered the market, it has been focused on helping users get the best and most relevant results. The frequent filters and

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How News websites can Leverage this Google Voice Search tip to Increase their traffic dramatically (Because their competitors are not aware of this)

Ever since the launch of Google Assistant in 2016, Google has received billions of voice queries regarding subjects ranging from the weather to education to food and news. Since billions of users across the world consume latest news everyday, Google has collaborated and launched “speakable” as a beta version. This new schema.org structured data specification

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Find Restaurants and Bars through Google Maps quicker

Google has officially rolled out the new features it teased in May at the Google I/O. These features make it simpler for the users to explore restaurants and bars based on their taste. The new Google Maps feature are available through the latest update (users can use App Store or Play Store to update the

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How to add or claim your Google My Business listing?

If you are a local or small business, your business will benefit generously from Google My Business listing. You can claim or add your listing to increase online exposure for your website. To add information about your business to Google Maps, Search and everywhere else on Google, you need to make a Google My Business

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What is AMP and does it Help in SEO?

AMP or Accelerated Mobile Pages is a project launched by Google in February of 2016 to rival Facebook Instant Articles. Since then, Google AMP< has outlasted Facebook Instant Articles both in terms of usage and use in SEO. As the name suggests, the technology allows websites to render the mobile-ready version of their web pages.

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10 things you can do to speed up your site

Why is Website Speed important? Even a single second of delay in website load time can affect page views, conversion rate, and even customer satisfaction. Web pages that take more than 3 seconds to load suffer abandonment by visitors. Time is of the essence for an online business. Therefore, it’s important to improve website load

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Eliminate render-blocking JavaScript and CSS in above-the-fold content

Though there are several plugins available to fix the frequently observed issue of render-blocking JavaScript and CSS in above-the-fold content, it is important to know what exactly is going on behind the scenes. This is so because plugins available for handling the issue have a number of configurations and options to set up. So, it’s

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Google AMP and its Benefits to a Business

Accelerated Mobile Pages, or popularly known by the acronym AMP, is an open-source publishing technology led by the tech mogul Google. The project bears the same name as that of the underlying mobile webpage optimization technology. AMP is meant to improve the performance of web content as well as advertisements specifically for accessing with mobile