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4 Tips for Using Pop-ups Without Harming Your SEO

Pop-ups are not considered a good strategy for the SEO purpose as Google has time and again warned about using such obtrusive methods that affect the user experience. However, it works so well for advertisers that they can’t resist the temptation to use it. The conversion rate of pop up advertising is 9.28 percent. That’s

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Why You Should Get Rid of These 4 Common Misconceptions of Backlink Profiles

The world of search engine marketing is quite opaque. You can see it in action, still, you can’t claim to know it completely. No matter how many tests you run; how much you read; you can never know how Google functions. It’s only Google that knows what’s transpiring inside algorithms. The backlink profile is one

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4 Facebook Advertising Hacks That Pros Will Never Share at Any Cost

Facebook is undoubtedly the king of all social media platforms. It’s no more just a medium of free social collaboration and promotion. You need to pay Facebook to promote your product or services. Facebook advertising, however, has fast evolved in a decade. For advertisers, things have become more difficult now as they have to consider

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4 Image SEO Tips For Your Site

As the Search Engines are getting smarter, the process of achieving a good search ranking is getting even more complex. Now it requires much more than just quality content to get to the top. There are several factors that contribute to showing up higher in search engine rankings, one of the most important of them

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11 Tips to Optimize Your Website That Can Improve ROI By 200%

In today’s competitive landscape, online marketing is a key to achieve great outcomes for any business. And the game starts with the website speed optimization. Optimizing big websites is much easier as compared to small websites. The reason is the budget. As big websites carry heavy marketing budget, marketers have more options. On the other

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The Most Comprehensive Guide on Keywords Research That Even SEO Gurus Would Love to Read

Unarguably every search engine optimization process starts with the keywords research—the phrases search engines attach a lot of importance as a ranking factor. Understanding keywords research seems an easy task from the hindsight; but believe me, it’s the trickiest strategy to master in SEO. Choosing the right keywords perfectly weaved in a well-written piece can

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8 Tips for Mobile SEO Optimization That You Must Know

You want to start a blog or website and conscious about the mobile-optimized experience. Kudos for your sensitivity towards the user experience of websites. That means you care for your users. Don’t get too worried about it. You should think about SEO first and it will take care of a mobile experience on its own.

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4 Creative Link-Building Techniques to Improve Your Website SEO

There are several different approaches to SEO link building, but with Google penalizing every possible shady link-building technique; it’s extremely tough for small businesses to build a high quality linking strategy. Therefore, the success of your business’ SEO is largely going to depend on how innovative you can get. Follow these four points and you’ll

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How We increased the Conversion Rate of This Ecommerce company by 300%

Mark Evans, CEO of [ XXXXX] [Name not disclosed due to Non-Disclosure Agreement], was not at all happy as his venture was not doing well. There was hardly any traffic on the site and leads were simply non-existent. He was completely clueless about how he must deal with this problem. Business Goals To increase traffic

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Google AMP to Load Twice Faster: Why It is Important to Know for You

As per the latest announcement of Google, AMP pages will now load twice as fast in the Google search as the search engine giant has been able to cut down the time it takes in rendering the page. The speed gain has been largely due to the improvement in the server-side rendering and decrease in

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4 Simple Yet Powerful Tips to Avoid Google Penalty

Alright! You are keen on avoiding Google penalties that send website owners in a tizzy whenever they are released out of the blue. Google has so far imposed penalties on websites that were at fault through different algorithmic updates. The search engine giant can find numerous reasons to penalize your website. This is one reason

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How Google Algorithm Updates Affect Your SEO Strategy

Penguin, Hummingbird, and Pigeon are the updates which have been developed in Google’s constant effort to increase the relevancy of search queries  to the results in SERPs. These changes to the ranking algorithm and core engine are also a way to penalize “black-hat” techniques. While Google regularly releases updates, there have been a few changes

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3 Important Social Data Metrics You Must Monitor

The Social Data that you have managed to gather till date is the most valuable marketing assets you’ll ever have. It can provide you ideas for the foundation for any strategy and also help you in optimizing any program. So what exactly should marketers pay attention to when it comes to these stats? How to start

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How to Decide the Budget For SEO Services

The world of SEO is fast evolving and many golden tips and tricks of yesteryears have been turned useless by the RankBrain, the epic Google’s algorithm. This has posed innumerable challenges for businesses whether they’re small or big irrespective of the industry and sector they’re working. All of these businesses understand the importance of organic

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5 Proven Ways to Improve Your Facebook’s Organic Reach

When Facebook first began offering a business for professional pages, companies took advantage of it to increase the reach of their brand. With time Facebook got smarter and restricted the reach, forcing companies to pay for their promoted posts. In fact, during the span of the last few years, organic Facebook reach has dropped by

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6 Content Marketing Tips For SEO Benefit That You Must Know

Many SEOs, these days, are well aware of the benefits of content marketing for SEO purpose.  If you’re not been able to prioritize it, you can’t win the race. You must do so if you have not won the race. So what are the right steps to prioritize content? Keep reading this post to know.

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Why You Should Have a Responsive Web Design

You have a site designed for desktop users and another one specifically developed for mobile users. But, is it possible to have a site that is equally favourable to both desktop and mobile users? You can handle this requirement with a Responsive Web Design. This has become a must if you want to rank your

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How We Increased the Conversion Rate by 500 % without Advertisement

A legal research firm ‘xxxx’ based in the US (name not disclosed due to NDA Agreement) had very low traffic and almost no leads from the website. The problem was serious as the company was heavily dependent on online marketing for lead generation which was affecting its bottom line. A Broad Overview of the Problem

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What CMS You Should Choose: Magento vs. WooCommerce

Which came first—hen or egg? One can debate endlessly without worrying to reach a conclusion. Similarly, nothing is more fascinating than debating on “Magento vs. WooCommerce” for ecommerce folks. This is one of the most classic debates in the field of CMS development. Let’s see a classic debate on Reddit: Overview of E-Commerce CMSs Both Magento

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8 Amazing Facebook Lead Generation Strategies That Can Increase Your Revenue By 200%

Every business, whether it’s big or small in whatever industry or sector they’re operating have just one goal. What is it that? All of them want to sell more. And to do that they need to generate more leads. They try hard to reach every place wherever their prospects are. Facebook, where more than 1.5

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