As we move into the future, we are all looking at what new trends that will affect our online marketing, especially SEO (Search Engine Optimization) technologies. With new updates being released and hot trends popping up, new strategies are needed. In 2014 alone, there were 13 updates to the Google algorithm and those were just
It seems like Google is on the mission to colonize every part of the web space. The American giant already enjoys monopoly over search landscape, mobile computing (Android), mailing (Gmail), etc. But there is no stopping this juggernaut. The latest reports suggest that Google is all-ready to sell domains directly to businesses. So, many established
SEO is a difficult game. Attracting web traffic is a nightmare. Even more difficult is converting visitors into customers. Anyway, the purpose of the activity was always earning money from visitors. The process is long, tiring and not always successful. As a search marketer, I am always trying to figure out the best ways to
It’s been 7 long years; I began my journey in the SEO industry. Seven long years of getting pushed back, succeeding, learning and guiding numerous companies. In fact, I have been a proud partner of more than 200 SEO campaigns, ranging from small startups to bigger names like HCL and Walt Disney. And all SEO
Google Panda 4.0 was rolled out yesterday on the 2oth of May 2014. We observed sudden changes in rankings of hundreds of websites managed by us. Although more than 80% were positive changes, we sensed an algorithmic update. Yet, there was no buzz about it on any SEO community. I even checked Matt Cutts’ Twitter
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Your site’s traffic has plummeted to an all-time low. And you are still clueless. Alas! the biggest pain is finding the actual reasons behind the mayhem. The truth is that the continuous fluctuations in Google algorithm leave almost every site owner scrambling for answers. With the nature of disease not known, diagnosis is obviously impossible.
The Internet rules our life. Google is the uncontested emperor of the virtual world. Unsurprisingly, internet marketing has emerged to be a multi-billion dollars industry. And the stakes are getting higher every passing year. Here, SEO experts call the shots, and the corporate world has slowly accepted their importance. Anyway, this has spiked the demand
Even the slight mention of link schemes is sufficient to give search marketers nightmares. Google clearly despise them, and is not shy to take appropriate action if deemed necessary. Of course, the search mogul’s willingness to use force has made this issue notorious. Link scheme is a heinous crime, as affirmed by Matt Cutts multiple
Throughout my experience, numerous individuals have asked me about digital marketing strategy. In fact, this question invokes countless interpretations in the online market. So, I am not surprised to see people getting confused and paranoid while crafting a strategy to win the digital market. Sadly, blatant and biased views flood the online landscape. Most of
The rise of the internet gave birth to a platform where business can interact with prospective customers. The initial days of web resembled Wild West. There were no rules and regulations in the place. But, things were about to change. Google came to its senses, and established law & order in the marketplace. The most
With Google exercising its position as the uncontested referee in the search landscape, numerous ancient practices have succumbed to injuries. Even numerous search marketers have accepted their misfortune; instead of finding the way out of the mess. Many of them seek professional advice. In fact, plenty of such confused souls come to me, seeking the
Now You can Display Your Customer Service Number in Google Like this using appropriate Mark-ups. Every single business entity appears thirsty for maximum visibility on internet. They employ numerous tactics to reach out to prospective customers. Interestingly, Google’s latest move indicates its concern for such motives. Alternatively, it could be aimed at end users, pursuing
The business world has moved on from yellow pages to the internet. In fact, every single business is striving to grab a share of the online market pie. Interestingly, Google also seems fervent on encouraging business to utilize the web in an efficient manner. Among different features, Google places definitely need a special mention. I
If you follow blogs religiously, you’re not alone in the online universe. Millions of readers have found solace in such outlets. People have embraced reading online, fueling the blog revolution. This quiet and somewhat subtle transformation is supported by Google, which has openly declared its love for informative and engaging content. Keeping the provision of
With every search marketer fanatically obsessed with drawing maximum traffic, one key aspect gets unfortunately overlooked. I am talking about landing pages and its implications on organic visits, first impression and of course profits. In the present quality-driven market circumstances, you require exceptional tactics to properly design and optimize your landing page. Landing pages equal
Don’t you hate it when a site takes too long to load? All of us do actually! We live in a fast-paced world and always fantasize about fast cars, smartphones, and computers. This obsession with speed isn’t going away anytime soon. Interestingly, the online world is also getting drowned in the same torrent. Google also
It is 2014, a year that has brought an Internet Revolution in India. With so many e-commerce companies and other online businesses setting up, people are now aware of Search Engine Optimization and its ability to drive free traffic and sales. Whether it was 10 years ago in western countries or now in India, SEO
When Internet was born in the early 90’s, no one actually realizes its potential to revolutionize human life. A few decades down the line, we can’t imagine our life without it. Every living soul in the world is presently connected to web, and the remaining ones are on the verge of joining the bandwagon. So,
Imagine a quick search on Google opening up the dark side of your past. Even a slight mention of such scenario is certain to cloud your mind with worries. Unfortunately, numerous sites have cropped up on web, possessing mug shots of numerous arrested individuals. In fact, scores of people are learning about this practice the